Experience

Washington State Bar Association

• United States
• Government Administration
• 100 - 200 Employee

• Communications and Outreach Manager

  • Jan 2021 - Present

  The Washington State Bar Association operates under the authority of the Washington Supreme Court to license the state’s more than 40,000 lawyers and other legal professionals. Our mission is to serve the public and the members of the Bar, to ensure the integrity of the legal profession, and to champion justice. Responsible for the day-to-day management, team supervision, professional development, and evaluation of the Communications and Outreach Team.Provides messaging, communications and outreach strategy and develops communications that address key issues, strategic priorities and crisis and other situations that may arise.Represents the department on committees supporting enterprise-wide projects and initiatives.

• Communication Strategies Manager

  • Jun 2017 - Dec 2020

  • Oversee a variety of communications for the State Bar, and serve on the operational management team, the group of directors and managers responsible for operational priorities;• Responsible for communications strategy, planning and message development; day-to-day media spokesperson and deputy to the chief communications officer;• Develop PR and media relations strategy and serve as media relations counsel for executives and board members; experience with reputation management and crisis communications/issues management; • Event speechwriter for the president of the Bar's Board of Governors;• Supervise the team responsible for organizational communications, including website, blog, social media, news digest, and broadcast email; hire, train, and develop team members.

• Communications Manager

  • Mar 2013 - May 2017

  • Served as staff liaison to the Judicial Recommendation Committee, which vets and interviews candidates for the highest levels of the judicial branch in the state, on behalf of the state Governor’s office;• Led project team and partnered with external vendors for website redesign, transforming look, navigation, search function, UI, and UX. Instituted new contact management system for federated network of content editors;• Co-led new intranet/social collaboration platform;• Developed new editorial production processes and established editorial calendar for 35,000 circulation member magazine, leading to increase in content quality, positive and substantial reader feedback, and industry awards. Professional Awards: Public Relations Society of America (PRSA) - Puget Sound, Certificate of Excellence for Special Events and Observances, 2016; PRSA - Puget Sound, Certificate of Excellence for Magazines, 2015; National Association of Bar Executives – Luminary Award for Excellence in Regular Publications, 2014.



Transportation Choices Coalition

• United States
• Civic and Social Organizations
• 1 - 100 Employee

• Special Projects Manager

  • 2009 - 2012

  Advocated for sustainable transportation policies for this statewide coalition of public agencies, local governments, businesses, neighborhood groups, and citizens working to expand the region’s transportation system. Began position as Thomas C. Wales Foundation Fellow.• Developed communications for fund development, membership outreach, and transportation policy and advocacy support through grant proposals, email campaigns, social media, and quarterly newsletters. Advocated for sustainable transportation policies for this statewide coalition of public agencies, local governments, businesses, neighborhood groups, and citizens working to expand the region’s transportation system. Began position as Thomas C. Wales Foundation Fellow.• Developed communications for fund development, membership outreach, and transportation policy and advocacy support through grant proposals, email campaigns, social media, and quarterly newsletters.



Washington State University

• United States
• Higher Education
• 700 & Above Employee

• Assistant Director of Development

  • 2007 - 2009

  Conducted fundraising and outreach to alumni and industry.• Developed unit’s regional operating plans for fundraising and outreach activities; identified cultivated, solicited, and stewarded individuals and businesses with gift capacity of $50,000 and above; wrote and solicited grant proposals. Conducted fundraising and outreach to alumni and industry.• Developed unit’s regional operating plans for fundraising and outreach activities; identified cultivated, solicited, and stewarded individuals and businesses with gift capacity of $50,000 and above; wrote and solicited grant proposals.



TD

• Canada
• Banking
• 700 & Above Employee

• Vice President, Media & Public Relations

  • 2003 - 2005

  Served as media spokesperson for national securities brokerage firm.• Counseled Executive Leadership Team on crisis and issues management; planned and executed external and internal communications programs.• Successfully increased visibility of financial advisor unit through positive media coverage; promoted products for financial advisors and individual investors.• Established systematic reputation management program centered on attributes from Fortune’s “Most Admired Companies” – this metric-based benchmark subsequently was used to measure tangible results and provided a basis for annual performance reviews.



American Stock Exchange

• Financial Services
• 1 - 100 Employee

• Public Relations Counsel

  • 2002 - 2003

  Served as public relations counsel for national stock exchange.• Conducted outreach to trade media; managed special events; wrote speeches on behalf of Office of the Chairman and executive team. Served as public relations counsel for national stock exchange.• Conducted outreach to trade media; managed special events; wrote speeches on behalf of Office of the Chairman and executive team.



FleishmanHillard

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Account Supervisor

  • 1999 - 2002

  Served as day-to-day account manager at this global communications consulting firm.• Created strategic public relations programs for business-to-business and business-to-consumer financial services clients for corporate positioning, branding, and message development; oversaw client budgets with annual billings ranging from $200,000 - $2 million+. Primary clients included Barclays Global Investors and The CFA Institute.• Managed international public relations programs for key client account, with responsibility as global team coordinator for European and Asia Pacific teams; expanded account from one office, two-person team with $420,000 in annual billings to four-office, global account with $1.2 million budget.• Developed media strategy plans; executed outreach to national, business, trade and consumer press; directed media content analysis programs; conducted media and presentation training for clients.• Professional Awards: PRSA - New York, Big Apple Award for Program Planning, Barclays Global Investors Exchange-Traded Funds product launch, 2001; FleishmanHillard employee award for leadership, creativity, and work performance, 2000 & 2001.



Makovsky

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Executive

  • 1997 - 1999

  Began my career in media relations at this independently-owned, award-winning public relations agency. While clients included a variety of industries, I mostly specialized in financial services. Began my career in media relations at this independently-owned, award-winning public relations agency. While clients included a variety of industries, I mostly specialized in financial services.