Cassidy Scala
Associate Vice President at Fahlgren Mortine- Claim this Profile
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Bio
Shannon Watterson
Cassidy is one of the best colleagues I have ever had the pleasure of working with. She is hard working, responsible, diligent and incredibly enjoyable to work with. I transitioned into Cassidy's group a few months into my time at Schneider Associates, and she was absolutely vital to my "on boarding" with our corporate clients. She is excellent at getting to know a client's business and she really does become an extension of their existing communications team. Cassidy is adept at handling very complex client situations with grace, and, internally, possessed such institutional knowledge of our clients, which was invaluable to the rest of the team. She is an absolute joy to work with and any company would be lucky to have her!
Noël Fisher
I was pleased to work with Cassidy from her start at SA as an intern and see her grow quickly from an Account Coordinator to a Senior Account Executive with the agency. Her professionalism and excellent writing and media relations skills made her a valuable asset to the agency. The projects we worked on together were made stronger by her highly organized manner and positive attitude.
Shannon Watterson
Cassidy is one of the best colleagues I have ever had the pleasure of working with. She is hard working, responsible, diligent and incredibly enjoyable to work with. I transitioned into Cassidy's group a few months into my time at Schneider Associates, and she was absolutely vital to my "on boarding" with our corporate clients. She is excellent at getting to know a client's business and she really does become an extension of their existing communications team. Cassidy is adept at handling very complex client situations with grace, and, internally, possessed such institutional knowledge of our clients, which was invaluable to the rest of the team. She is an absolute joy to work with and any company would be lucky to have her!
Noël Fisher
I was pleased to work with Cassidy from her start at SA as an intern and see her grow quickly from an Account Coordinator to a Senior Account Executive with the agency. Her professionalism and excellent writing and media relations skills made her a valuable asset to the agency. The projects we worked on together were made stronger by her highly organized manner and positive attitude.
Shannon Watterson
Cassidy is one of the best colleagues I have ever had the pleasure of working with. She is hard working, responsible, diligent and incredibly enjoyable to work with. I transitioned into Cassidy's group a few months into my time at Schneider Associates, and she was absolutely vital to my "on boarding" with our corporate clients. She is excellent at getting to know a client's business and she really does become an extension of their existing communications team. Cassidy is adept at handling very complex client situations with grace, and, internally, possessed such institutional knowledge of our clients, which was invaluable to the rest of the team. She is an absolute joy to work with and any company would be lucky to have her!
Noël Fisher
I was pleased to work with Cassidy from her start at SA as an intern and see her grow quickly from an Account Coordinator to a Senior Account Executive with the agency. Her professionalism and excellent writing and media relations skills made her a valuable asset to the agency. The projects we worked on together were made stronger by her highly organized manner and positive attitude.
Shannon Watterson
Cassidy is one of the best colleagues I have ever had the pleasure of working with. She is hard working, responsible, diligent and incredibly enjoyable to work with. I transitioned into Cassidy's group a few months into my time at Schneider Associates, and she was absolutely vital to my "on boarding" with our corporate clients. She is excellent at getting to know a client's business and she really does become an extension of their existing communications team. Cassidy is adept at handling very complex client situations with grace, and, internally, possessed such institutional knowledge of our clients, which was invaluable to the rest of the team. She is an absolute joy to work with and any company would be lucky to have her!
Noël Fisher
I was pleased to work with Cassidy from her start at SA as an intern and see her grow quickly from an Account Coordinator to a Senior Account Executive with the agency. Her professionalism and excellent writing and media relations skills made her a valuable asset to the agency. The projects we worked on together were made stronger by her highly organized manner and positive attitude.
Experience
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Fahlgren Mortine
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United States
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Advertising Services
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100 - 200 Employee
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Associate Vice President
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Oct 2021 - Present
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Account Director
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Sep 2019 - Oct 2021
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Porter Novelli
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United States
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Public Relations and Communications Services
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700 & Above Employee
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Account Manager
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Aug 2017 - Jan 2019
Drove communication strategy for federal agencies, corporate and trade association clients in the financial, insurance and healthcare sectors (with an emphasis on consumer education and reputation management programs). Managed multi-million dollar workstreams, tracking against budgets, project scopes and timelines. Main responsibilities: project management; content and messaging strategy; thought leadership and executive visibility programs; measurement and analytics; reputation and issue management; and media engagement strategy.
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Racepoint Global
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Account Supervisor
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May 2015 - Apr 2017
Crafted and executed multi-platform communication programs from the local to the global level, including B2B, B2C and public affairs campaigns. Served as a trusted advisor to major corporate, nonprofit and trade association clients across multiple industries, focusing on agriculture, healthcare and technology. Main responsibilities: media relations planning and execution; influencer relations; writing and editing; message branding and delivery; advocacy and third parties; partnership development and engagement; reputation management and crisis communication.
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Senior Account Executive
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Jul 2013 - May 2015
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Belfort Group
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Senior Account Executive
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Apr 2013 - Jul 2013
Acted as the day-to-day contact on multiple accounts, providing counsel to professional services, education and nonprofit clients. Developed and executed media and social media strategies. Main responsibilities: media relations; social media management and engagement; writing and editorial planning; presenting; event planning and execution; speaking and awards programs; and analytics reporting.
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Account Executive
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Feb 2012 - Apr 2013
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Account Coordinator
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Jul 2011 - Feb 2012
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Miami University
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United States
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Higher Education
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700 & Above Employee
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Interim President, Miami University Alumni Association’s New England Chapter
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Nov 2010 - Oct 2011
Planned and executed events for alumni and accepted students. Served on steering committee from 2010-2013. Planned and executed events for alumni and accepted students. Served on steering committee from 2010-2013.
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Belfort Group
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Intern, Consumer Technology and Professional Services Practice Group
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Jan 2011 - May 2011
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Bulldog Creative Services
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United States
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Advertising Services
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1 - 100 Employee
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Intern, Client Services
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May 2008 - Aug 2008
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Education
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2010 - 2011
Emerson College
M.A., Communication Management -
2005 - 2009
Miami University
B.A, Strategic Communication and Political Science
Community
