Adam Taft, M.S

VP of Sales at Down To Earth Landscape & Irrigation
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Contact Information
us****@****om
(386) 825-5501
Location
St Augustine, US

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Experience

    • United States
    • Consumer Services
    • 100 - 200 Employee
    • VP of Sales
      • Sep 2022 - Present

    • United States
    • Software Development
    • 100 - 200 Employee
    • Sales Director
      • Mar 2022 - Sep 2022

      -Attracting, building, empowering and scaling a team of B2B SaaS sales professionals in a remote first environment with focus on tripling total revenue - Implementing and improving a robust sales tech stack and building an entire outbound sales motion focused on pipeline development - Facilitating and developing business strategy implementation and sales execution - Constantly identifying and working cross collaboratively to define TAM and create actionable measures to expand… Show more -Attracting, building, empowering and scaling a team of B2B SaaS sales professionals in a remote first environment with focus on tripling total revenue - Implementing and improving a robust sales tech stack and building an entire outbound sales motion focused on pipeline development - Facilitating and developing business strategy implementation and sales execution - Constantly identifying and working cross collaboratively to define TAM and create actionable measures to expand business footprint and ARR/NRR - Developing and managing key sales infrastructure, including implementing efficient processes, sales forecasting, pipeline management, opportunity qualification, close rate, and support revenue growth - Coaching sales team through complex multi-tiered accounts through multi-threading techniques and building inside champions - Increasing top line growth through focus on top of funnel metrics, data analysis and critical decision making - Defining and implementing operational metrics and KPIs that measure, optimize, and continually improve efficiency and effectiveness of sales programs, tactics, and strategy Show less

    • United States
    • Renewable Energy Semiconductor Manufacturing
    • 1 - 100 Employee
    • Vice President of Sales
      • Jul 2021 - Mar 2022

      Florida, United States • Built and expanded an entire inside/outside sales function for a new SaaS product launch with a 90% increase in revenue for 2022 • Completely revamped the outbound sales strategies by implementing new prospecting flows including cadences, touch points, sequencing and follow up measures that netted a 50% increase in sales Established a client facing sales team and scaled to 20 Account Executives • Executed new sales team strategy with a focus on both vertical specific… Show more • Built and expanded an entire inside/outside sales function for a new SaaS product launch with a 90% increase in revenue for 2022 • Completely revamped the outbound sales strategies by implementing new prospecting flows including cadences, touch points, sequencing and follow up measures that netted a 50% increase in sales Established a client facing sales team and scaled to 20 Account Executives • Executed new sales team strategy with a focus on both vertical specific service deployment, and market segmentation resulting in team quota obtainment in less than 3 months • Championing cross-functional collaboration efforts between teams leading to highly effective client experiences and increased client spend • Leader in CRM/Salesforce deployment company wide, communicating and presenting results with executive team while simultaneously assisting developers • Engaging at a senior level with potential industry partners, creating and organizing actionable product deployment roadmap and negotiating contract terms on complex enterprise sales cycles • Grew sales team from 5 outbound business developers to a highly successful team of 15 inbound/outbound sales professionals producing 25% of all company revenue-$20M+ • Inspired my team to adapt and grow through inspirational leadership and constant sales coaching with an emphasis on daily activity and pipeline development Show less

    • United States
    • Facilities Services
    • 700 & Above Employee
    • Regional Sales Director
      • Nov 2017 - Jul 2021

      • Constantly outpaced revenue targets with YOY growth in a $200 Million Dollar market segment (Southeastern US) - Headed the pre sale and launch of a National SaaS product that added additional revenue to the top line • Hired, Developed and Led a top performing outbound enterprise sales team to year over year success through motivation, education, and market execution. • Deployed an action based, creativity driven sales strategy to combat/adapt during the COVID pandemic (Increased… Show more • Constantly outpaced revenue targets with YOY growth in a $200 Million Dollar market segment (Southeastern US) - Headed the pre sale and launch of a National SaaS product that added additional revenue to the top line • Hired, Developed and Led a top performing outbound enterprise sales team to year over year success through motivation, education, and market execution. • Deployed an action based, creativity driven sales strategy to combat/adapt during the COVID pandemic (Increased enterprise sales during pandemic) • Created metrics to drive measurable results and sales effectiveness across multiple channel sales teams which increased visibility and consistency • Directed long-term customer satisfaction growth and maintenance strategies • Overcame implementation roadblock through risk management strategies and data interpretation • Held teams accountable for ensuring engagements yielded high volume sales and consumption targets in alignment with plans, budgets, and forecasts. • Owned and executed all sales team talent acquisitions, recruiting, succession planning and change management • Orchestrated data collection and analysis across sales teams and created solutions to complex problems increasing overall sales team effectiveness Show less

    • United States
    • Retail
    • 1 - 100 Employee
    • Director Of Sales
      • Jan 2015 - Oct 2017

      Orlando, FL - Norfolk, VA - Richmond, VA • Lead and developed a team of 20+ Sales professionals across 4 markets/4 states • Established highly effective KPI’s, interpreted data and spearheaded sales executive professional development program • Grew local branch's 20-30% year over year, Streamlined profit through supply chain process improvements and supplier contract negotiations • Created marketing collateral aimed at new client acquisition and lead generation • Headed SWOT analysis on product positions which led to 25%… Show more • Lead and developed a team of 20+ Sales professionals across 4 markets/4 states • Established highly effective KPI’s, interpreted data and spearheaded sales executive professional development program • Grew local branch's 20-30% year over year, Streamlined profit through supply chain process improvements and supplier contract negotiations • Created marketing collateral aimed at new client acquisition and lead generation • Headed SWOT analysis on product positions which led to 25% increase in quarterly sales • Coached national sales team on reducing sales cycle time through prospecting & qualifying strategies, and the science of influence Show less

    • United States
    • Software Development
    • 1 - 100 Employee
    • Director Of Strategic Partnerships
      • Aug 2012 - Jan 2015

      Orlando, Florida, United States • Promoted after finding massive success in commercial B2B SaaS sales arena • Partnered with in house account management and effectively doubled current client annual spend through cross selling, account penetration and relationship cultivation • Expanded our product ecosystem offerings leading to additional revenue sources, scaled business development team and higher profits • Worked Cross collaboratively with nations leading cyber security teams to implement latest cyber security… Show more • Promoted after finding massive success in commercial B2B SaaS sales arena • Partnered with in house account management and effectively doubled current client annual spend through cross selling, account penetration and relationship cultivation • Expanded our product ecosystem offerings leading to additional revenue sources, scaled business development team and higher profits • Worked Cross collaboratively with nations leading cyber security teams to implement latest cyber security software for partners • Grew an outbound sales channel from 2 to 10 business developers in less than 2 years, producing $50M total revenue annually • Conducted and led weekly sales meetings, presented forecasts and monthly revenue directly to the board • Created highly effective responses/proposals to national RFP/RFQ’s including municipalities, government agencies, and commercial clients Show less

Education

  • University of South Florida
    Masters Global sustainabilty, Sustainability Studies
    2019 - 2020
  • University of Phoenix
    Bachelor's degree, Environmental Science
  • University of Phoenix
    Bachelor of Business Administration - BBA, BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES

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