Experience

indevis GmbH

• Germany
• IT Services and IT Consulting
• 1 - 100 Employee

• Head of Marketing

  • Mar 2013 - Present

  Responsible for the creation and execution of a B2B marketing plan according to budget specifications and growth target. • Joint marketing activities and campaigns with vendors of IT infrastructure and security solutions (e.g. Palo Alto, Fortinet, Juniper, F5, RSA, Extreme). • Online marketing: lead generation and nurturing through frequent newsletters and content marketing. • General marketing management: website, adwords, collateral, PR, events & tradeshows, webcasts, telemarketing. Responsible for the creation and execution of a B2B marketing plan according to budget specifications and growth target. • Joint marketing activities and campaigns with vendors of IT infrastructure and security solutions (e.g. Palo Alto, Fortinet, Juniper, F5, RSA, Extreme). • Online marketing: lead generation and nurturing through frequent newsletters and content marketing. • General marketing management: website, adwords, collateral, PR, events & tradeshows, webcasts, telemarketing.



Genie9 GmbH

• Marketing & General Manager

  • Apr 2011 - Feb 2013

  Developed and executed the go-to-market plan of German start-up company Genie 9 GmbH. • Was accountable for all business areas of operation. • Set up German Genie9 web-shop and created content for website and collaterals. • Served –among numerous other functions- as Online Marketing Manager: was in charge of SEO/SEM, Google analytics, affiliate program, monitoring freeware portals and user groups/forums, preparing local Social Media activities. • Was responsible for market and competitor observation, concluding price policy and communication strategy. • Provided guidance and feedback to corporate product management to input the local market’s requirements into the product development process.



AVG Technologies

• Czechia
• Software Development
• 200 - 300 Employee

• Marketing Director International Markets

  • Jul 2010 - Mar 2011

  Defined and executed go-to-market programs and channel marketing plans for Int’l sales areas (parts of EMEA, Russia and Asia). • Controlled all aspects of channel marketing operations and was accountable for the annual International marketing budget and channel market development fund.• Enabled regional sales teams to successfully increase revenue stream through creation and execution of marketing plans and campaigns for local distributors and resellers.• Created lead generation and awareness activities and cooperated with central marketing groups such as corporate communication, webshop-team and global channel marketing team.• Supported the central marketing ‘Social Media’ and ‘Free’ initiatives and worked with the central proposition teams to input the local markets’ requirements into the proposition development process.

• Marketing Director DACH, France, BeNeLux, Nordics

  • Aug 2009 - Jun 2010

  Defined and executed go-to-market programs and channel marketing plans for above mentioned sales areas.



Aladdin

• Computer and Network Security
• 100 - 200 Employee

• Marketing Director Europe

  • Jan 2006 - Jul 2009

  Defined and developed European marketing strategy and developed go-to-market plan and marketing programs to support sales objectives. Hired and was responsible for 6 direct reports across Europe.• Controlled all aspects of marketing operations and was accountable for a European marketing budget including channel market development fund of $3M annually. Successfully built and maintained marketing infrastructure promoting products and solutions. Put in place guidelines, communicated priorities, shared best practice and measured ROI.• Created marketing plans and programs for SMB and Enterprise products in Europe and drove through marcom, brand positioning, lead management, sales tools, Web and PR activities to increase end customer and channel partner awareness, and achieve annual business objectives.• Managed up to ten product launches per year. Designed and delivered product and solution collateral, selling tools and channel programs to support all sales channels.• Gained extensive expertise in localization of international marketing and product programs for all major European business languages according to country specific requirements.

• Marketing Manager DACH Region

  • Jan 2001 - Dec 2005

  Defined and developed marketing plans and programs for Hardlock/HASP product lines and for new products eSafe and eToken. Led a marketing team of 2 direct reports and 4 in-house telemarketing people.• Managed product launches of eSafe and eToken solutions and created awareness and demand through all marketing tools (advertising, Web, public relations, events and tradeshows, and all kind of communication materials).• Created a Channel Partner Marketing Program including MDF regulations, business plan templates, marketing-on-demand and POS tools, and set up controlling mechanisms to monitor joint activities and ROI.• Led marketing that created a 300% growth in DACH focus channel partners over a five year period. Identified new marketing opportunities and initiated joint activities with numerous technical solution partners.• Led PR initiatives, organized product launch press conferences and events, PR-road shows and press interviews at fairs.



FAST Software Security GmbH

• Marketing Specialist DACH Region

  • Oct 1996 - Dec 2000

  Created market positioning and go to market plans for all products and drove implementation through advertising, PR, events, trade fair shows, Web, direct marketing and all kind of communications materials. Created market positioning and go to market plans for all products and drove implementation through advertising, PR, events, trade fair shows, Web, direct marketing and all kind of communications materials.