Mohammed Shareefuddin
Media & Measurement Specialist at Digital Venture- Claim this Profile
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English -
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Hindi -
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Bio
Credentials
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Google Analytics Individual Qualification
Google Digital Academy (Skillshop)Jun, 2020- Nov, 2024 -
Advanced Google Analytics
Google Digital Academy (Skillshop)Jun, 2020- Nov, 2024 -
Google Ads Fundamentals
Google Digital Academy (Skillshop) -
Sizmek DSP Accreditation
Sizmek
Experience
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Digital Venture
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United Arab Emirates
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Advertising Services
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1 - 100 Employee
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Media & Measurement Specialist
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Feb 2021 - Present
Day-to-day job includes creating media plans, presentations, campaign strategies, campaign setups, optimizing & reporting. - Campaign booking, media plan entry in system, generation of Booking Orders.- Develop media plans and strategies for multiple clients.- Deal with multiple agencies and direct clients on a daily basis for media planning, campaign execution, optimization and reporting related queries.- Provide research support during development of campaign objectives & strategies to agencies and direct clients.- Identifying target audiences and analyzing their behavior, characteristics, and routines to fuel media targeting tactics.- Produce reports and recommendations for future campaigns for clients and agencies.- Collaborate with account managers to present best campaign solutions to the agencies & clients.- Communicate with vendors to ensure the proper set-up and deployment of campaigns.- Liaise with platform/development/ teams to help resolve platform issues and provide solutions where possible.- Training of new employees on digital marketing concepts, paid marketing platforms, campaign launches, optimizations, reporting, monthly closings, CRM Management etc. - Identify successful campaigns and convert them into case studies.- Coordination with Finance team for vouching and billing. Show less
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Media & Measurement Executive
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Feb 2018 - Jan 2021
- Launch, optimize, and manage campaigns for all clients on different paid channels such as programmatic, search, social etc.- Development of client-facing campaign performance reports.- Maintain Customer Relationship Management tool for monthly closing and invoicing.- Development of creatives as per platform and campaign specs.- Developed Rich Media Ads for special execution campaigns.- Identify successful campaigns and convert them into case studies.
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Media and Measurement Trainee
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Nov 2017 - Jan 2018
- Trained on Paid Marketing concepts such as Programmatic, Search, Social etc.- Trained on Photoshop to support creative team as per company and client requirements.- Assisted team with marketing strategy, creative development, campaign launches, optimization, reporting & other core jobs.
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Vera Pizzeria
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India
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Restaurants
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Digital Marketing Specialist
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Jan 2016 - Oct 2017
- On-Page and Off- Page optimization, Evaluating Website performance and User behavior with the help of Google Webmaster and Google Analytics. - Building SEO, SMO Strategy & Execution Planning - Develop link building strategies to improve SEO positions for targeted keywords. - Develop and implement link building strategy, Building natural backlinks, Sitemap building & submit. - Analysis of client’s web site, competitor analysis and top keywords analysis. - Facilitate scaling brand and company awareness through various social media channels. - Ensure brand consistency in copy through tone, voice & terminology. - Create actionable plans to both grow and maintain followers through popular social media channels such as Facebook, Instagram, Twitter etc. - Oversee the creating and implementation of the monthly editorial calendar which includes monthly sales objectives and initiatives. - Producing regular digital dashboards for the Head of Marketing, reporting progress against set KPIs. Show less
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Knoah Solutions
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United States
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Outsourcing and Offshoring Consulting
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700 & Above Employee
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Back Office Process Officer
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May 2011 - May 2015
- Listen to every call, Start-to-finish, and collect 24 data points to allow total visibility into sales opportunities, process weakness. - Maintain 98% accuracy in every call. - Follow daily updates provided by the Supervisors and Client. - Maintain TAT of 30 minutes, no matter if the call is of one minute or 30 minutes. - Decide which information should be included or excluded in reports. - Filling out complete contact information provided by the customer on the call. - Schedules appointments. - Identify the mistakes of the Agent and check with Supervisors to obtain correct information. - Send direct Alerts to the Client and Dealerships, if there is any issue with the customer. Show less
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Education
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2007 - 2010
Osmania University
Bachelor of Commerce (B.Com.), Accounting and Business/Management -
2005 - 2007
Anwar Ul Uloom College
Bachelor of Commerce (B.Com.), Business/Commerce, General
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