Experience

Decibel Partners

• United States
• Venture Capital and Private Equity Principals
• 1 - 100 Employee

• Marketing Partner and CMO in Residence

  • Jun 2021 - Present

  Palo Alto, California, United States Decibel is an independent venture firm, based in Silicon Valley that backs technical founders and helps them find product-market fit and accelerate their growth. Decibel invests in early-stage enterprise software companies, with a special focus on Developer Platforms, Open Source, Cybersecurity, and ML and AI Infrastructure and Applications. I support portfolio companies and their founders with positioning and narrative workshops, guiding them on their product-led and community-led… Show more Decibel is an independent venture firm, based in Silicon Valley that backs technical founders and helps them find product-market fit and accelerate their growth. Decibel invests in early-stage enterprise software companies, with a special focus on Developer Platforms, Open Source, Cybersecurity, and ML and AI Infrastructure and Applications. I support portfolio companies and their founders with positioning and narrative workshops, guiding them on their product-led and community-led journeys, ongoing advising, sharing best practices, intros to the right practitioners, etc. Show less



MadKudu

• United States
• Software Development
• 1 - 100 Employee

• Independent Board Member

  • Jan 2021 - Present

  San Francisco Bay Area



Product-Led Leaders

• United States
• Technology, Information and Internet

• Co-Founder

  • Oct 2022 - Present

  Bringing together PLG leaders to help them become even stronger and more holistic growth leaders.



François Dufour Consulting

• Marketing Guide and CMO Coach for Growth Companies and Startups

  • Sep 2017 - Present

  San Francisco Bay Area Need strategic and practical guidance for your Marketing and GTM? I guide B2B tech companies through accelerations and transitions: inform what Go-to-Market motion to execute, help with marketing strategy, talent, and programs definition. Your CMO or VP marketing could use a seasoned advisor in their corner? I draw on my experience leading and building teams and marketing engines for ultra-growth companies (LinkedIn, Twilio, Algolia, Apollo GraphQL and other great companies I'm… Show more Need strategic and practical guidance for your Marketing and GTM? I guide B2B tech companies through accelerations and transitions: inform what Go-to-Market motion to execute, help with marketing strategy, talent, and programs definition. Your CMO or VP marketing could use a seasoned advisor in their corner? I draw on my experience leading and building teams and marketing engines for ultra-growth companies (LinkedIn, Twilio, Algolia, Apollo GraphQL and other great companies I'm advising), so your CMO a) defines and executes the right strategy and programs faster and with more confidence b) can grow as fast as your business needs to Show less



Chainlink Labs

• United States
• Technology, Information and Internet
• 200 - 300 Employee

• Marketing Advisor

  • Jan 2021 - Present



Apollo GraphQL

• United States
• Software Development
• 100 - 200 Employee

• Acting CMO

  • Sep 2018 - Jan 2020

  San Francisco Bay Area Apollo is the GraphQL leader. Airbnb, Expedia, New York Times, CNBC, Audi, and many more are using the Apollo Platform to build an essential layer - a data graph - between their frontend experiences and their backend services. With Apollo, Dev teams can do GraphQL right.



Algolia

• United States
• Software Development
• 700 & Above Employee

• Acting CMO then Marketing Advisor

  • Oct 2017 - Nov 2018

  San Francisco Bay Area Advising Algolia on their Marketing strategy, priorities, and organization. Helping them elevate their story, fuel growth, and hire key marketing roles. Acted as interim CMO from Oct 2017 to January 2018.



Twilio

• United States
• Software Development
• 700 & Above Employee

• VP Global Marketing

  • Jun 2015 - Sep 2017

  San Francisco Bay Area Head of Marketing and Growth as Twilio scaled from $165m to $400m in revenue and went public. Scope included: Product Marketing, Developer Marketing, Communications, Demand Gen, Growth, Marketing Ops, Events, etc. - Oversaw the team that grew developer acquisition from 18k to 55k developer sign-ups per month - Scaled enterprise and use case marketing (content, demand gen, alignment with sales) - Participated in IPO preparedness and execution - Grew the department from 45 to 75… Show more Head of Marketing and Growth as Twilio scaled from $165m to $400m in revenue and went public. Scope included: Product Marketing, Developer Marketing, Communications, Demand Gen, Growth, Marketing Ops, Events, etc. - Oversaw the team that grew developer acquisition from 18k to 55k developer sign-ups per month - Scaled enterprise and use case marketing (content, demand gen, alignment with sales) - Participated in IPO preparedness and execution - Grew the department from 45 to 75 team members while improving alignment, collaboration and retention Show less



Udacity

• United States
• E-learning
• 700 & Above Employee

• VP Marketing

  • Apr 2014 - Jun 2015

  San Francisco Bay Area Head of Marketing at Udacity, a pioneer in online education, building "University by Silicon Valley", a new type of online university. With industry giants - Google, AT&T, Facebook, Salesforce, Cloudera, etc. - Udacity offers Nanodegree credentials, designed to help professionals become Developers or Data Analysts. - Developed and validated positioning, messaging and GTM for Nanodegrees - Drove consistent QoQ increases in paid Nanodegree enrollments, allowing Udacity to drive two up… Show more Head of Marketing at Udacity, a pioneer in online education, building "University by Silicon Valley", a new type of online university. With industry giants - Google, AT&T, Facebook, Salesforce, Cloudera, etc. - Udacity offers Nanodegree credentials, designed to help professionals become Developers or Data Analysts. - Developed and validated positioning, messaging and GTM for Nanodegrees - Drove consistent QoQ increases in paid Nanodegree enrollments, allowing Udacity to drive two up rounds of funding Show less



LinkedIn

• United States
• Software Development
• 700 & Above Employee

• Sr. Director, Marketing, Talent Solutions

  • Dec 2008 - Dec 2013

  San Francisco Bay Area Global Marketing and Product Marketing Lead for LinkedIn's largest and fastest-growing business, which grew from a few million dollars to close to a billion during my tenure and changed the landscape of the recruiting industry. I built and managed (from 2 to 50+ team members) the incredibly talented team in charge of marketing LinkedIn's Talent Solutions around the world, which includes SaaS and media products such as LinkedIn Recruiter, Jobs, Career Pages, Work With Us Ads,etc. -… Show more Global Marketing and Product Marketing Lead for LinkedIn's largest and fastest-growing business, which grew from a few million dollars to close to a billion during my tenure and changed the landscape of the recruiting industry. I built and managed (from 2 to 50+ team members) the incredibly talented team in charge of marketing LinkedIn's Talent Solutions around the world, which includes SaaS and media products such as LinkedIn Recruiter, Jobs, Career Pages, Work With Us Ads,etc. - increased Mkg contribution to new revenue from a couple hundred thousand dollars to dozens of millions - created the world's leading recruiting conference, LinkedIn Talent Connect, where 2,500+ recruiting professionals network and define the future of Talent Acquisition - developed and rolled out positioning, content-based customer education and sales enablement globally. - implemented systematic customer centricity in our product and marketing development processes Marketing activities included: product marketing, research & segmentation, content marketing, demand generation, customer development, social & community, pricing, naming, positioning, online marketing, events, etc. Show less



Yahoo

• United States
• Technology, Information and Internet
• 700 & Above Employee

• Director, Product Marketing

  • Aug 2004 - Dec 2008

  San Francisco Bay Area 2008: Director, Product Marketing - Yahoo! Messenger & Communities - Brought Yahoo! Messenger to the #1 IM service in the US (from behind incumbent AIM/ AOL) - Helped define approach to make the Yahoo! network more social (incl. launch of a new profile) 2007: Director, Product Marketing - Yahoo! Messenger - Developed & executed GTM for new versions of Messenger - Launched lifecycle management by segment 2006: Sr. Product Marketing Manager - Yahoo! Mail Developed… Show more 2008: Director, Product Marketing - Yahoo! Messenger & Communities - Brought Yahoo! Messenger to the #1 IM service in the US (from behind incumbent AIM/ AOL) - Helped define approach to make the Yahoo! network more social (incl. launch of a new profile) 2007: Director, Product Marketing - Yahoo! Messenger - Developed & executed GTM for new versions of Messenger - Launched lifecycle management by segment 2006: Sr. Product Marketing Manager - Yahoo! Mail Developed and executed the Go-to-Market strategy for the new version of Yahoo! Mail globally, incl. migration to the new interface 2004-05: Product Marketing Manager - Yahoo! Mobile - New Product Launches - Acquisition Mkg, mostly through network integration on Yahoo! and Partner Mkg with US-based telcos Show less



McKinsey & Company

• Business Consulting and Services
• 700 & Above Employee

• Consultant

  • Jun 2003 - Aug 2003

  Paris Area, France MBA Summer Internship



SFR

• France
• Telecommunications
• 700 & Above Employee

• Channel & Product Manager

  • May 2000 - Jul 2002

  Paris Area, France 2001-2002: Product Manager SMS Products (Alerts, web2sms, ring tones) 2000: e-commerce Channel Manager