Sjoerd van Heiningen

Head of Brand a.i. at Talpa eCommerce
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Contact Information
us****@****om
(386) 825-5501
Location
Amsterdam, North Holland, Netherlands, NL
Languages
  • Dutch Native or bilingual proficiency
  • English Full professional proficiency
  • German Professional working proficiency
  • Spanish Limited working proficiency

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5.0

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Lisette Demacker

I have gotten to know Sjoerd as an emphatic marketing leader who is strong at connecting people. He is a very seasoned marketing professional who can approach complex projects with a holistic view without losing focus. It was a great pleasure working with Sjoerd.

Bart de Haan

I got to know Sjoerd as a young professional during several project-related business assignments. He is able to recognize underlying thoughts of processes and strategies quickly, translate them into practical and effective opportunities which are manageable to work out. A social and eager teamworker which has a excellent sense for taken his responsibilities.

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Credentials

  • People Managers Certificate
    Peoples
    Apr, 2022
    - Nov, 2024
  • Online Persuasion Design
    Buyerminds
    Sep, 2016
    - Nov, 2024
  • Leidinggeven zonder macht
    Schouten & Nelissen
    Sep, 2015
    - Nov, 2024
  • Cross Channel Marketing
    Beeckestijn Business School
    Sep, 2013
    - Nov, 2024

Experience

  • Talpa eCommerce
    • Netherlands
    • Travel Arrangements
    • 100 - 200 Employee
    • Head of Brand a.i.
      • Apr 2023 - Present

  • Van Heiningen Marketing Management
    • Amsterdam, Noord-Holland, Nederland
    • Owner
      • Mar 2023 - Present

  • Nationale Postcode Loterij
    • Netherlands
    • Fundraising
    • 300 - 400 Employee
    • Deputy Head of Marketing
      • Jan 2021 - Dec 2022

      Co-leading the marketing department of the Dutch Postcode Lottery. Responsible with my team (9 FTE) for subscription sales through campaigns and direct sales, added online games and lead generation. Creating an environment where the team can achieve results, take up their own responsibility, and building bridges between the marketing department and other stakeholding departments.

    • Deputy Head of Marketing
      • Jul 2018 - Dec 2020

      Co-leading the marketing department (14 FTE) of the Deutsche Postcode Lotterie in the phase from startup to scale up. Achieving a YoY growth of 100% in subscription sales. Improving collaborations between the marketing and BI and IT department, and optimization of processes within the lottery. Breaking cultural barriers whilst respecting cultural differences.

    • Senior Marketer
      • Jul 2014 - Jun 2018

      As a marketeer I coordinated cross-media advertising campagnes through online and offline channels. Responsible for campaign strategy, budget control and point of contact for creative and media agencies. Campaign examples: PostcodeKanjer € 49,9 million, Miljoenenjacht, Straatprijs, resulting in sales of lottery subscriptions.Futhermore I was point of contact for compliance with the marketing department, and involved in the implementation of campaign tooling and developing strategies to acquire sales from new target groups. Show less

    • Coordinator EM Campaigns
      • Apr 2013 - Jul 2014

      Point of contact for the marketing department in creating e-mail content, target audience selections and coordination with external e-mail agencies. Responsible for securing the compliance within the e-mail channel.

    • Customer Service
      • May 2011 - Mar 2013

      As part of the customer service team I helped our lottery players with their questions.

  • Deutsche Postcode Lotterie
    • Germany
    • Fundraising
    • 1 - 100 Employee
    • Deputy Head of Marketing
      • Jul 2018 - Dec 2020

  • SV Cyclades
    • Amsterdam en omgeving, Nederland
    • Board Member
      • Oct 2010 - Oct 2011

      Treasurer at fraternity in Amsterdam. Responsible for association's budget. Part of various committees. Treasurer at fraternity in Amsterdam. Responsible for association's budget. Part of various committees.

  • Asito
    • Netherlands
    • Facilities Services
    • 700 & Above Employee
    • Security Officer
      • Feb 2007 - May 2011

      Pre-flight cabin safety and supplies check for intercontinental fleet of KLM and its partners. Pre-flight cabin safety and supplies check for intercontinental fleet of KLM and its partners.

  • kabanbv
    • Construction
    • 1 - 100 Employee
    • Graduation Intern
      • Feb 2009 - Jul 2009

      Development and implementation of market entry-plan into German market. Development and implementation of market entry-plan into German market.

  • Centro de Inteligencia sobre Mercados Sostenibles (CIMS)
    • Costa Rica
    • Research Intern
      • Aug 2007 - Feb 2008

      Conducting market research for producers of biological produce. Conducting market research for producers of biological produce.

Education

  • Vrije Universiteit Amsterdam
    Master of Science (M.Sc.), Business Administration, Strategy & Organization
    2009 - 2012
  • Avans Hogeschool Den Bosch
    Bachelor of Commerce (B.Com.), International Business and Languages
    2005 - 2009
  • Avans Hogeschool Breda
    Asian Trade
    2008 - 2009
  • Fachhochschule Worms
    European Business Management
    2006 - 2007

Community

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