Experience

Agua Caliente Cultural Museum

• United States
• Museums, Historical Sites, and Zoos
• 1 - 100 Employee

• Marketing and Events Manager

  • Apr 2023 - Present

  Leading the coordination and cross departmental efforts of the web, events, space rental, marketing and Grand Opening events leading to the launch of the highly-anticipated 48,000 sq. ft. Agua Caliente Cultural Museum in downtown Palm Springs, CA. Overseeing the creation, development and launch of the official website, social media strategy, content development, marketing and Grand Opening events. Leading the coordination and cross departmental efforts of the web, events, space rental, marketing and Grand Opening events leading to the launch of the highly-anticipated 48,000 sq. ft. Agua Caliente Cultural Museum in downtown Palm Springs, CA. Overseeing the creation, development and launch of the official website, social media strategy, content development, marketing and Grand Opening events.



City PR, Inc.

• Burbank, California, United States

• Principal

  • Mar 2020 - Present

  Work with variety of clients in film, talent and brands and on specific activations and events (i.e. Dream in Black, #ATTBlackFutureMakers, Essence Fest, Spirit Awards), film festivals (Dancing With Films, Nashville Film Fest, Gig Harbor, Rhode Island Film Fest, Cannes, Ft. Lauderdale, Santa Barbara International Film Festival), Robots of Mars (children's book), and Academy Award FYC campaigns for "The Tattooed Torah" an animated short narrated by Ed Asner, OLEG (feature doc), and 'One the Line'. Show less



Film Independent

• United States
• Musicians
• 700 & Above Employee

• Publicity Manager - Film Independent Spirit Awards

  • Jan 2022 - Apr 2022

  I was hired as the in-house publicist for the 2022 Film Independent Spirit Awards. Working closely with the Director of Marketing and the Executive Producer of the Spirit Awards, as well as with the sponsorship and marketing departments and alongside Ginsberg Libby, the company’s external PR company, I managed the press and publicist credentials for the 27th Spirit Awards on March 6, 2022. This was a remote role up to the weekend of the event. The day of was all on site at the awards on the carpet, backstage and press room. Created updates and breaks for internal and external distribution. Managed all credential requests as well as Covid safety protocols, schedule of tests and results. Sourced, interviewed, hired and managed the team of volunteers to assist day of. This was the first in-person awards after a 2-year hiatus during the pandemic. Show less



Allied Global Marketing

• United States
• Advertising Services
• 300 - 400 Employee

• Director, National Publicity

  • Apr 2018 - Feb 2020

  - Led a lean team to create ground-breaking campaigns for Studio Movie Grill, film festival clients, brands and talent. - Created and executed a first-ever toy drive with KTTV, Toys for Tots and all 7 So Cal Studio Movie Grill locations for a toy drive as well as secured media sponsorship and major donations from FUNKO and the XFL Football league (LA Wildcats). (see video) - Managed and exceeded expectations by clients and the agency. - Brought in new business and added new accounts. Show less



L.E.K. Consulting

• United States
• Business Consulting and Services
• 700 & Above Employee

• Digital Sector Specialist

  • Feb 2017 - Feb 2018

  Assisted the associates, managers and directors with research, case development, strategic ideation and client management. Working in the entertainment/ technology side of the practice, I was keyed in to all of the activities of the agency including client profiles, case development, interview best practices for expert opinions as well as many other valuable learnings from this top 5 consulting firm. Assisted the associates, managers and directors with research, case development, strategic ideation and client management. Working in the entertainment/ technology side of the practice, I was keyed in to all of the activities of the agency including client profiles, case development, interview best practices for expert opinions as well as many other valuable learnings from this top 5 consulting firm.



City PR, Inc.

• Los Angeles, California

• Marketing and Publicity Principal

  • Jun 2012 - Feb 2017

  • Led strategic online marketing, publicity and social media campaigns for film, TV, VR, DVD and film festivals. • Clients worked with include: BabyLeague, Digital Kitchen, MovieSet.com, Queen Latifah, Sony Pictures, The Prenner Group, Jolson Creative PR, Socialtyze and others. • Increased channel visibility and social media engagement rates using targeted marketing, publicity and strategic content improvements resulting in dramatic increases in all social media metrics (likes, follows, subscriptions). • Wrote and executed PR strategies for film and TV publicity campaigns. Produced, pitched and secured placement of engaging content for news outlet distribution (online, print, TV) and social media influencers. • Created, prodcued and executed engaging and innovative sweepstakes and contests suprpassing expectations and remaining at or below budget while providing tremendous value and significant ROI. Show less



Joost.com

• Santa Monica, CA

• Director of Programming/ Acquisitions & Publicity

  • Mar 2010 - May 2012

  •Handle all areas of daily programming, promotions, and acquisitions. •Define programming and acquisitions strategy and spear head all short and long terms acquisitions initiatives. •Manage the day-to-day social media initiatives including all Facebook and Twitter updates as well as long-term strategy. •Maintain close relationships with content owners, producers and network executives to maximize content strategies and planning. •Called in regularly by management for input on: strategy, marketing, publicity, advertising, creative design and promotions. • Defined and executed the social media strategy resulting in a +200 % increase in “likes” on Facebook and continued engagement. Show less



REELZ

• United States
• Entertainment Providers
• 1 - 100 Employee

• Vice President - ReelzChannel.com - Programming/ Marketing

  • Jul 2006 - Aug 2008

  Led the programming, marketing and publicity efforts for ReelzChannel.com as the VP of Marketing & Publicity leading strategic partnerships with streaming platforms (Roku, iTunes, YouTube, Google and others). Established, negotiated and closed distribution deals with many large sites including Roku, YouTube and iTunes. Led Reelz Channel TV to become #3 Entertainment channel on YouTube within first 6 months of launch. Spearheaded aggressive syndication and distribution model including 3rd party sites and outdoor resulting in a +174 % increase in traffic. Identified, established and managed all network strategic alliances for partnerships, promotions and, content syndication and distribution opportunities. Lead cross-platform promotional initiatives between network programming, marketing, advertising and the web site. Strategic agreements with Xbox 360, Movielink.com, YouTube.com, Sony Connect, Akimbo, BitTorrent and others that resulted in significant increases of referral traffic (+125 %) and revenue. Show less



DreamWorks Animation

• United States
• Animation and Post-production
• 700 & Above Employee

• Head of Publicity, Programming, Marketing (CountingDown.com)

  • Jun 2000 - Mar 2004

  - Founded and managed the day-to-day creative, editorial, programming, marketing and strategic operations of CountingDown.com, a movie fan site and one of the first social networking sites on the web, acquired by DreamWorks/ Pop.com in 2000. - This was a VP level role with direct reports to Jeffrey Katzenburg (CEO), Terry Press (CMO) and Michael Vollman (Head of Field Marketing/Publicity). - Wrote and executed the business plan which lead to the site’s acquisition in June 2000 by POP.com – a site created by DreamWorks and Imagine Entertainment and funded by Vulcan Ventures. - Identified, established and nurtured strategic alliances and large-scale promotions with content providers and technology partners which resulted in an excess of 1.5 million unique visitors per month and consistent revenue growth. - Set the tone for and managed all marketing, promotions, acquisitions, editorial and programming efforts for the site. - Led a team of writers and editors both in-house and remotely adhering to the highest editorial standards and ever-demanding thirst for the latest breaking movie news. - Worked closely with studio PR and marketing departments to provide access to the fans for behind the scenes updates and news. - Produced numerous live and taped online special events, animated features, and on set behind the scenes events which at times generated over +650,000 unique visitors in five days. - Created numerous events and stories which garnered international press, acclaim and coverage in TV, online, print and radio. (clips, video and links available on request.) Show less



Interactive Television Entertainment

• Director, Business Development & Marketing

  • Jan 1998 - Jan 1999

  - Conceptualized, created and launched the marketing and sales plan of a new interactive TV software technology. - Introduced the software to national and international markets with by a prominent presence at MIP-COM, NATPE, AdTech, NAB and other trade shows and conferences. - Conceived, developed, produced and launched two fully interactive media promotions on two nationally syndicated television programs: “Wild, Wild Web” from CBS Television and “Stargate SG-1” from MGM resulting in over 125,000 downloads of the software in the first six months. Show less



HSX

• Technology, Information and Internet
• 1 - 100 Employee

• Director, Business Development & Marketing

  • Sep 1996 - Dec 1997

  - Played instrumental role in the development, production, design and launch of this large-scale, multi-player online game. - Researched, managed and wrote daily content for the comprehensive film and celebrity database that tracked film projects. - Established and maintained relationships with studios publicity and PR agencies for marketing and publicity opportunities. - Accountable for producing daily site content and setting overall editorial tone which also influenced game play. - Played instrumental role in the development, production, design and launch of this large-scale, multi-player online game. - Researched, managed and wrote daily content for the comprehensive film and celebrity database that tracked film projects. - Established and maintained relationships with studios publicity and PR agencies for marketing and publicity opportunities. - Accountable for producing daily site content and setting overall editorial tone which also influenced game play.



Reuters Global Broadcast Services - VCSS & VCS

• Broadcast Media Production and Distribution
• 1 - 100 Employee

• News Intern

  • 1995 - 1996

  Assisted in covering entertainment and breaking news. Created comprehensive library and filing system for all incoming video tapes. Assisted in covering entertainment and breaking news. Created comprehensive library and filing system for all incoming video tapes.