Experience

Chattanooga Sports

• Chattanooga, Tennessee Area

• Chief Sports Officer

  • Aug 2012 - Present



Charlotte Regional Visitors Authority

• Charlotte, North Carolina, United States

• Sports Sales Manager

  • Jul 2004 - Aug 2012

  8 years of outside sales management, hospitality, sports marketing and event management experience Effectively manage CRVA sports division event budget exceeding $110,000 Contribute to surpassing the team room night goal of 139,000 per year 7 out of the 8 years on the sports team Research, identify and qualify assets within the Charlotte region that have the capability to host regional & national sports events Establish relationships with target National Governing Body (NGB) representatives through various efforts including; cold calling, developing creative marketing collateral and networking at annual conventions Secure and respond to Request For Proposals (RFP) from targeted NGB sports events Establish and maintain positive business relationships with strategic governmental agencies and private organizations Develop sales & marketing strategies to drive sports tourism Develop & manage Local Organizing Committee (LOC) teams ranging from 10 – 40 individuals to maximize expertise and resources needed to sell, market & manage potential sports events Develop the vision of Charlotte bid proposals representing the future efforts of the LOC teams Develop event budget P&L statements Effectively manage LOC sports event budgets varying from $50,000 - $400,000 Effectively manage media interviews on print, radio and television Construct strategies for sports event logistics, promotions, crisis management and sponsorship sales Develop creative solutions to obstacles encountered throughout the planning and implementation process of hosting sports events, from sales to service Actively work on sports facility development teams for the Charlotte region Travel 50% annually for regional sales calls, presentations and/or sports industry conventions



Carolina Panthers

• Entertainment Contractor

  • Aug 2003 - Jan 2007

  Off-air production of Post-Game Wrap Up and Panther Talk radio shows heard on 99.7 FM, “The Fox” On site Panther liaison to build and sustain positive relations between Panther player guests, on-air personalities, media, the community and sponsor hosts of the show Conducted public relations during Panther Talk radio shows Executed promotions for various sponsors of the Carolina Panthers, example: Exxon’s “Tailgate Party of the Week” Negotiated a 3 year contract to conduct promotional entertainment as the “host” of the pregame area outside the stadium called the Catwalk, responsibilities included communicating sponsor recognition and activating sponsor programs on stage specifically developed for the Catwalk area