Experience

The Hive - A Branding Agency

• United States
• Advertising Services
• 1 - 100 Employee

• Founding Partner - Brand Strategist/Copywriter

  • Sep 2021 - Present

  Time for your B2B or B2C brand to think strategic & spend smart? The Hive Branding Agency is here. Brand Strategy, Digital Marketing, SEO, Video Marketing & more. We're a dedicated team of on-demand expert strategists and top creatives that come together to help you take the right next step, at every step. We don’t have payroll, so our experts earn their keep by helping you grow with smart solutions you need, not services we have to sell to keep our doors open. Because, well…being virtual, we don’t really have a door.



Warpspeed Brand Innovation

• United States
• Advertising Services

• Brand Innovator & Content Strategist

  • Oct 2019 - Present



Vista Outdoor Inc.

• United States
• Manufacturing
• 700 & Above Employee

• Senior Manager, Brand Management

  • May 2016 - Aug 2019

  Responsibilities for leading Brand strategy, Digital Marketing and Media Planning for Primos Hunting, Bushnell Trail Cameras, Goldtip Arrows and B Stinger Stabilizers included: • Driving & facilitating brainstorms for new product innovations and launch strategies with Product Development, Sales, Marketing and Design teams. • Designing and executing market strategies and tactics to meet organizational goals. • Executing tactics that leverage brand strategies to protect, grow & improve brand positions. • Leading development of packaging, television, print, digital/social advertising, and PR with internal marketing team and agencies. • Managing Social Media tactics to optimize Customer engagement with each brand. • Partnering with shared resources to plan media buys, test product and advertising strategies, plan trade and consumer show brand plans. • Collaborating with Television and Video Department to integrate product, make instructional / educational videos for web and retail partners.



Mad Genius

• United States
• Advertising Services
• 1 - 100 Employee

• SVP / Executive Creative Director

  • Jun 2008 - May 2016

  Managed multidisciplinary creative staff developing fully integrated marketing campaigns, led client/agency product development brainstorms, co-led new business development and presentations. Disciplines and services included: * Branding * Advertising * Public Relations * Design * Media * Interactive/Web * Film * Video * Editing * Animation * Special Effects Managed multidisciplinary creative staff developing fully integrated marketing campaigns, led client/agency product development brainstorms, co-led new business development and presentations. Disciplines and services included: * Branding * Advertising * Public Relations * Design * Media * Interactive/Web * Film * Video * Editing * Animation * Special Effects



New Hope Gear

• Jackson, Mississippi Area

• Co-Founder

  • Feb 2011 - May 2015

  New Hope Gear collects new and used soccer gear for youth around the world in an effort to spread a message of faith, hope, and encouragement through positive role models and the game of soccer. http://www.newhopegear.com/ New Hope Gear collects new and used soccer gear for youth around the world in an effort to spread a message of faith, hope, and encouragement through positive role models and the game of soccer. http://www.newhopegear.com/



Hilton

• United States
• Hospitality
• 700 & Above Employee

• Manager, Creative Services

  • Dec 2007 - May 2008

  I led a talented team of Information Architects, Web Designers and Code Writers in the development and execution of branded promotions and tools for online users of the Hilton Family of Brands, including Hilton Hotels, Hampton Inn, Homewood Suites, Embassy Suites Conrad Hotels & Resorts, and Waldorf Astoria Hotels. I led a talented team of Information Architects, Web Designers and Code Writers in the development and execution of branded promotions and tools for online users of the Hilton Family of Brands, including Hilton Hotels, Hampton Inn, Homewood Suites, Embassy Suites Conrad Hotels & Resorts, and Waldorf Astoria Hotels.



Archer Malmo

• United States
• Advertising Services
• 1 - 100 Employee

• Group Creative Director

  • May 2004 - Nov 2007

  Responsible for the growth of talent and teamwork of an interdisciplinary staff of 30+ focused on the development of fresh brand strategies and multi-media marketing executions. Responsible for the growth of talent and teamwork of an interdisciplinary staff of 30+ focused on the development of fresh brand strategies and multi-media marketing executions.



Maris, West & Baker

• United States
• Advertising Services
• 1 - 100 Employee

• SVP/Creative Director

  • Apr 1995 - Apr 2004

  Helped lead agency in its mission to expand profitability, portfolio development, new business and new media capabilities. Helped lead agency in its mission to expand profitability, portfolio development, new business and new media capabilities.



Bernstein-Rein Advertising

• United States
• Advertising Services
• 500 - 600 Employee

• Senior Writer

  • May 1990 - Apr 1995

  I began my career as a cub Copywriter at Bernstein Rein in Kansas City and was fortunate enough to gain quick lessons from several of Kansas City ad industry legends. My work in campaign strategy, campaign development, presentation development and copywriting ran the gamut of industries from retail, TV-heavy clients like Wal-Mart to entertainment brands like Blockbuster, with assignments for McDonald's and Worlds of Fun and Oceans of Fun amusement parks mixed in. I began my career as a cub Copywriter at Bernstein Rein in Kansas City and was fortunate enough to gain quick lessons from several of Kansas City ad industry legends. My work in campaign strategy, campaign development, presentation development and copywriting ran the gamut of industries from retail, TV-heavy clients like Wal-Mart to entertainment brands like Blockbuster, with assignments for McDonald's and Worlds of Fun and Oceans of Fun amusement parks mixed in.