Experience

The PR People

• Singapore
• Public Relations and Communications Services
• 1 - 100 Employee

• Senior Account Executive

  • Aug 2023 - Present

  Contributed to the development of PR strategies with objectives, strategies and tactics that clients’ business needs. Ability to execute against multiple clients and projects including media outreach, influencer outreach, content development, launch events and vendor management.Develop media materials, with AP style, including messaging, pitches, releases, speeches and Q&AConduct media outreach to generate meaningful results that meet clients’ marketing and business needsUnderstand key client information including business strategy, products and services, key customers and competitors;Provide client service administration including preparing agendas and publicity reports, and actively participate in meetings;Demonstrate strategic thinking and project management skills. Show less

• Account Executive

  • Aug 2021 - Sep 2023

  Responsible for handling an array of brands and aspects of planned publicity campaigns and PR activities. Have worked with many beauty and lifestyle brands such as Clinique, Origins, Lab Series, Zenyum, Heroine Make, IDS, The Body Shop, Paula’s Choice, Ksisters and Braun Buffel. Other tasks include:- Writing and producing presentations, press releases and media pitches- Dealing with enquiries from the press and related organisations - Organising and attending promotional events such as launch pads, events and trials- Analysing media coverage - Liaising with clients, key opinion leaders and media about budgets, timescales and objectivesAccomplishments:- Her World Oral Care mono-mention on Zenyum Smile Gym Pop-up at Design Orchard- Interview With CNA938 Singapore Today for Zenyum’s cofounder Julian Atrope - Interview With Straits Times Life for Schönemama founder Veronica Ni- Interview With TheBeauLife for Drunk Elephant founder Tiffany Masterson Show less



Saltine Communications

• Singapore
• Public Relations and Communications Services
• 1 - 100 Employee

• Public Relations Consultant

  • Feb 2021 - Aug 2021

  Worked with Saltine Communications, a public relations agency that specialises in local and regional Start-ups. Executed public relations/ marketing strategy campaigns and events for diversified clients such as Union Power, Walking on Sunshine, meeth, Peachy Skin Bar, DMK, Motorist & Zenyum.Responsibilities:• Involved in the development of engaging story angles & crafted eye-catching media pitches/ press releases to garner interest from top-tier local & regional publicationsExamples: Her World, CNA Luxury, Buro, NUYOU, U-Weekly (Digital & Print), MoneyFM 89.3, CNA938 (Radio Stations)• Successfully led and executed key opinion leader (KOL) campaigns and building of connection between brand and KOLs• Effectively conceptualised & designed clients' monthly social media calendars and advertisement materials• Provided creative and effective Public Relation consultation services to marketing and PR campaigns of clients Show less

• Public Relations Strategist

  • Aug 2020 - Feb 2021



Works

• Singapore
• Technology, Information and Internet
• 1 - 100 Employee

• Branding and Public Relations Intern

  • Jul 2020 - Aug 2020

  Interned at Gigworks, a Startup freelance marketplace based in Southeast Asia. Gigworks empower businesses to scale their teams, on-demand, by connecting them to professional freelance talents in a wide range of categories. Responsibilities: • Manage full spectrum of corporate communications, public relations and branding activities • Develop and execute integrated marketing and PR strategy • Coordinate all public relations and marketing activities • Build relationships with key opinion leaders / influencer to grow industry awareness • Review and refine our brand guidelines while aligning key brand messages and themes of all communications materials in terms of visual, copywriting and brand messages to drive internal and external consistency • Conceptualise and develop brand stories (manage brand story editorial line up, conceptualise story board, and oversee creative production) • Strategise and develop compelling story angles with strong visuals • Manage the production of corporate collaterals, corporate advertising / branding materials • Ensure brand strengths and visibility through innovative and successful Branding and Public Relations campaigns across the region. Show less



The PR People

• Singapore
• Public Relations and Communications Services
• 1 - 100 Employee

• Public Relations Intern

  • Jul 2019 - Jan 2020

  Interned with The PR People, a boutique public relations company that executes beauty campaigns and events for beauty and skincare clients such as Sephora, Philosophy, Crabtree & Evelyn, Burberry, Charlotte Tilbury, Drunk Elephant, Sunday Riley and Shiseido etc. Responsibilities: • Assisted with production, brainstorming, and packaging of press releases and press kits • Provided event support at client functions, launches, and media sessions • Delivered monthly media tracking for client coverage • Communicate & build relationships with current and prospect clients • Assist in administrative duties Show less



Singapore Polytechnic

• Singapore
• Higher Education
• 700 & Above Employee

• Administrative Assistant

  • Mar 2017 - Apr 2017

  Responsibilities: • Handled student financial scheme queries and registration • Support administrative staff in student queries and checking of school registration documents • Basic data entry and sorting out of documents Responsibilities: • Handled student financial scheme queries and registration • Support administrative staff in student queries and checking of school registration documents • Basic data entry and sorting out of documents