Marketing Director

• Mar 2014 - Present

It’s very simple. Great businesses surround themselves with great people. I am one of a team of 90 plus professionals who work as part-time Marketing Directors within ambitious businesses to provide the skills and experience for the business to achieve outstanding results. I find business owners often feel frustrated – they really want the very best marketing expertise in-house but simply can’t afford it – or find it in their area. They approach a marketing consultant (not me - obviously!) but find they speak an alien language and don’t roll their sleeves up and DO. So they work with an agency who devise campaigns – but never really get under the skin of the business enough to take responsibility for ROI. Or they hire a marketing junior who takes a scatter-gun approach with no cohesive strategy or plan. It’s frustrating! That’s why the part-time option works so well. One of The Marketing Centre’s part-time experienced Marketing Directors works for you as part of your in-house team, has a proven track record of success, works on your entire business across all aspects, talks your language and quite simply gets stuck in to make an impact on your growth. Our ‘part-time’ business model means you get a top-quality proven Marketing Director for a fraction of the cost to appoint one on a full-time basis. If you’d like to find out more get in touch for a chat. I’ll listen and ask a few questions, and then you can see whether this might be the solution for your business. Typically we work for businesses of £3m+. You can contact me via LinkedIn or through our website www.themarketingcentre.com. |Marketing Director | CMO | Marketing Consultant | Head of Marketing | Director of Marketing | Sales and Marketing Director | Show less

MD and Founder

• Oct 2012 - Present

My passion is driving marketing change linked to improved business results. Whether you need short term help to determine strategic priorities, or longer term engagements to help lead and deliver the desired changes, I can bring a wealth of first-hand experience learned through successfully leading projects at IBM and more recently via my own consultancy business (www.purplesalix.com). I help large global tech companies, SMEs, early stage startups, and Marketing Agencies. Recent projects have included: - Marketing Transformation for a global telco player around customer-centricity, marketing automation, scalable processes and cultural change - B2B Initiative launch for a major Financial Services company - Delivery of a product launch strategy for an Industrial venture-backed manufacturer - Demand Generation strategy and execution for a disruptive start-up - Executive coaching for several clients navigating their own change projects In a 28 year career at IBM, my responsibilities included leading major transformational initiatives around marketing automation, digital marketing, contact database strategy, lead nurturing, telemarketing, and sales/marketing alignment. To all of these engagements I bring the following: • Proven track record of operating at all levels of the business including C-Suite • Equally comfortable working at strategic or detailed levels as required • Strong team building skills, having built marketing teams from scratch • A Marketing Leader who relates well to sales people and the selling environment • Excels when taking on difficult, ill-defined challenges and delivering results. • Extensive experience of working across organizational boundaries and achieving buy-in • Strong background in all of the marketing disciplines including Strategy, Channels, Communications, Technology Specialties: Marketing Automation, Lead Nurturing, Program Development & Execution, Management Reporting, Marketing Strategy, Stakeholder Management, Team Building Show less

Board of Trustees Member

• Dec 2014 - Present