Rob Totaro

Associate Director of Member Advancement at Alliance of New York State YMCAs, Inc.
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Contact Information
us****@****om
(386) 825-5501
Location
Schenectady, New York, United States, US

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Credentials

  • Certified Nonprofit Consultant (CNC)
    NANOE (National Association of Nonprofit Organizations & Executives)
    Apr, 2021
    - Nov, 2024
  • Certified Nonprofit Executive (CNE)
    NANOE (National Association of Nonprofit Organizations & Executives)
    Mar, 2021
    - Nov, 2024
  • ALICE Basic Certification
    ALICE Training Institute
    Sep, 2019
    - Nov, 2024
  • Certificate of Nonprofit Board Education
    BoardSource
    Jul, 2019
    - Nov, 2024
  • Strategic Management and Innovation Specialization
    Coursera Course Certificates
    Apr, 2016
    - Nov, 2024

Experience

  • Alliance of New York State YMCAs, Inc.
    • United States
    • Political Organizations
    • 1 - 100 Employee
    • Associate Director of Member Advancement
      • May 2019 - Present

      Providing strategic planning and board governance support to YMCA CEOs and Volunteers throughout New York.

  • Sunday Sports Buzz
    • United States
    • Spectator Sports
    • Producer
      • Jul 2020 - Present

  • Totaro Photography
    • Owner
      • Nov 2007 - Present

      I artistically interpret unique moments so they can last forever in photos.

  • Double Exposure Marketing
    • Owner
      • Dec 2007 - Present

      Marketing, Strategic Planning, and Board Governance for non-profit organizations.

  • Northeastern Retail Lumber Association
    • United States
    • Public Policy Offices
    • 1 - 100 Employee
    • Director of Communications and PR
      • Aug 2016 - May 2019

  • Capital District YMCA
    • United States
    • Non-profit Organizations
    • 100 - 200 Employee
    • Director of Communications
      • Oct 2009 - Aug 2016

      • Develop strategic and innovative methods for communicating the Y mission • Secured over $900,000 in Grants • Increased online membership enrollment by 624%• Increased online donations by 421%• Create annual communications plan to align local and national messaging• Actively engage YMCA stakeholders and media through storytelling• Transformed Communications Department into a profit-center by creating and selling communication services to other non-profits• Continuously build original multimedia library of photos, video and unique content to creatively promote the Y and strengthen communities• Implement Y-USA brand guidelines, plus train staff on branding initiatives including consistency, image, and voice• Manage a purchasing and bid process that saved over $300,000 during tenure

  • University at Albany, SUNY
    • United States
    • Higher Education
    • 700 & Above Employee
    • Assistant Athletic Director for Marketing
      • Aug 2004 - Mar 2008

      • Served as a Senior Staff member• Created and implemented marketing initiatives to drive revenue• Increased season ticket sales 380% during tenure• Generated second highest percentage increase in attendance for NCAA Division-I Men’s Basketball in 2005• Managed operations and staff for more than 35 events annually

  • Motophoto of Clifton Park
    • Vice President
      • May 2003 - Aug 2004

  • Berkshire Black Bears
    • Assistant General Manager
      • May 2002 - Oct 2003

      Worked as a liaison between our owner and staff. Developed marketing plans and implemented strategies to successfully carry out those plans.Oversaw game day promotions including the development and management of on-field contests. Served as the on-field public address announcer

  • Wolfwired Event Imaging
    • Photographer
      • Oct 2001 - May 2003

      • Found new outlets and customers on a daily basis by conducting research and attending local events• Photographed events from high school sports teams to the National Football League. Partial client list included: Buffalo Bills, NCAA Frozen Four, Michigan University, Canisius College, The Marketer

Education

  • Canisius College
    Bachelor of Science, Marketing
    1999 - 2003

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