Experience

Schedulicity

• United States
• Software Development
• 1 - 100 Employee

• Marketing Director

  • Nov 2022 - 1 year 2 months

• Conversion Rate Optimization (CRO) Manager

  • Jul 2020 - Nov 2022

  Montana, United States Schedulicity is a B2B/C online scheduling software company. My position bridges a gap between Marketing and Product, focused on converting traffic to sign ups and sign up to paying businesses. How? Research (surveys, analytics, session recordings) and testing (landing pages, emails, in-app messages and product onboarding)



Scale Media

• United States
• Technology, Information and Internet
• 100 - 200 Employee

• Conversion Rate Optimization Specialist

  • Feb 2019 - Jul 2020

  Los Angeles, California, United States This is a CRO position in a high-growth ecommerce company. Responsibilities: - create an AB testing roadmap and testing schedule through quantitative and qualitative research - manage Google Analytics and Google Tag Manager accounts across multiples brands - create testing schedule, build, run and report on AB tests using Google Optimize and in-house system - work with Brand Managers and Customer Service to provide feedback and solutions for web changes



Lamps Plus

• United States
• Retail
• 400 - 500 Employee

• Website Analyst

  • May 2018 - Feb 2019

  Greater Los Angeles Area - Manages Optimizely AB testing roadmap, execution, and distribution of test results to stakeholders. - Uses website analytics (Google Analytics) to improve customer experience and conversion performance on our website. - Make recommendations to improve customer experience (reduce bounce rates, increase conversions, funnels, flows). - Works with the analytics team to verify analytics accuracy and proper analytics tag implementation. - Performs competitive analysis to identify… Show more - Manages Optimizely AB testing roadmap, execution, and distribution of test results to stakeholders. - Uses website analytics (Google Analytics) to improve customer experience and conversion performance on our website. - Make recommendations to improve customer experience (reduce bounce rates, increase conversions, funnels, flows). - Works with the analytics team to verify analytics accuracy and proper analytics tag implementation. - Performs competitive analysis to identify opportunities. - Coordinates, conducts, and moderates usability tests and prepare written analysis. - Works with UX designers to test proposed look and feel designs and recommend features, functionality, and specific interactions based on analysis of business goals and user needs. Show less



BVA - Acquired by The Stable

• United States
• Advertising Services
• 1 - 100 Employee

• Optimization Analyst

  • Sep 2017 - May 2018

  Greater San Diego Area Owned all organizational data management and provided conversion analysis expertise, custom reporting, user testing, UX audits, and CRO analysis. Presented findings and recommendations to clients weekly.



Hudl

• United States
• Software Development
• 700 & Above Employee

• Marketing Web and Analytics Lead

  • Aug 2015 - Sep 2017

  Lincoln, Nebraska, United States Lead and managed SaaS web team in total redesign of existing site including conversion/sign-ups flow, IA, blog, support center and landing pages.



Fifty & Fifty

• United States
• Advertising Services
• 1 - 100 Employee

• Web Engineer

  • Jun 2014 - Jul 2015

  Greater San Diego Area Frontend developer for digital agency assisting to spread message and fundraise through campaign landing pages and custom Wordpress sites.



charity: water

• United States
• Non-profit Organization Management
• 200 - 300 Employee

• Front-End Web Developer

  • Jul 2012 - Mar 2014

  Greater New York City Area As Front-End Developer, I am responsible for building and implementing an amazing web experience on charitywater.org and our other entities. I work closely with the Web Designer to create beautiful, semantic code, ensuring each pixel is in the right place, and working with back-end Software Developers to bring my code to life.



MediaOne of Utah

• Web Designer/Developer

  • Sep 2010 - Jul 2012

  Salt Lake City, Utah, United States



Spectral Fusion

• Web Designer/Developer

  • Mar 2008 - Aug 2010

  Missoula, Montana, United States I designed and developed websites for departments at The University of Montana and other non-profit agencies.