Experience

Farnham Estate Spa & Golf Resort

• Ireland
• Hospitality
• 1 - 100 Employee

• Sales & Digital Marketing Specialist

  • Oct 2017 - Oct 2018

  -Manage company website (including all images, tools, and content) -Plan digital marketing campaigns, including web, email, social media and display advertising -Oversee all digital channels (including updates, design, and user experience) -Manage social media presence across all channels -Develop a website traffic plan and ensured goals of this plan wereet -Optimize website and social media channels for SEO as well as usability -Create, maintained, and… Show more -Manage company website (including all images, tools, and content) -Plan digital marketing campaigns, including web, email, social media and display advertising -Oversee all digital channels (including updates, design, and user experience) -Manage social media presence across all channels -Develop a website traffic plan and ensured goals of this plan wereet -Optimize website and social media channels for SEO as well as usability -Create, maintained, and implemented digital marketing and editorial calendars -Maintain effective, cohesive, and engaging brand messaging -Update and managed e-newsletter, and social media -Assist in the reporting of analytical tools such as Google Analytics -Measure and reported on the performance of all digital marketing campaigns Show less -Manage company website (including all images, tools, and content) -Plan digital marketing campaigns, including web, email, social media and display advertising -Oversee all digital channels (including updates, design, and user experience) -Manage social media presence across all channels -Develop a website traffic plan and ensured goals of this plan wereet -Optimize website and social media channels for SEO as well as usability -Create, maintained, and… Show more -Manage company website (including all images, tools, and content) -Plan digital marketing campaigns, including web, email, social media and display advertising -Oversee all digital channels (including updates, design, and user experience) -Manage social media presence across all channels -Develop a website traffic plan and ensured goals of this plan wereet -Optimize website and social media channels for SEO as well as usability -Create, maintained, and implemented digital marketing and editorial calendars -Maintain effective, cohesive, and engaging brand messaging -Update and managed e-newsletter, and social media -Assist in the reporting of analytical tools such as Google Analytics -Measure and reported on the performance of all digital marketing campaigns Show less



Mr.Price Branded Bargains

• Ireland
• Retail
• 100 - 200 Employee

• Marketing Assistant

  • Aug 2016 - Oct 2017

  Website -Assist in the management of the company’s website enhancing marketing elements such as product positioning, updating SEO and creating relevant website content. -Management of unique website projects to ensure the teams creative edge and brand USP's were the core of both new and old website pages. -Monitor and evaluate the effectiveness of the company’s Marketing Strategy on an ongoing basis, taking the necessary steps to realign its direction where appropriate. -Provide… Show more Website -Assist in the management of the company’s website enhancing marketing elements such as product positioning, updating SEO and creating relevant website content. -Management of unique website projects to ensure the teams creative edge and brand USP's were the core of both new and old website pages. -Monitor and evaluate the effectiveness of the company’s Marketing Strategy on an ongoing basis, taking the necessary steps to realign its direction where appropriate. -Provide creative ideas for marketing content and assist marketing management with the creation of unique relevant content. -Acquir insight in online marketing trends, monitor competitor social media, websites and email newsletters and keep on file best practice. Social Media -Assist in the management of multiple social media accounts: Twitter, Facebook, Instagram, LinkedIn etc. -Plan campaigns and engage with consumers on products, competitions and upcoming events to enhance user interaction and improve user engagement. -Help implement store events to increase company’s revenue and improve store performance. Design -Design in house promotional materials such as, store signage, flyers and seasonal materials. -Develop social media artwork and undertake weekly design work to ensure social media campaigns were unique to the company’s digital strategy. -Liaise with design teams and help develop branded materials on a larger scale ie Billboard Advertisements. Show less Website -Assist in the management of the company’s website enhancing marketing elements such as product positioning, updating SEO and creating relevant website content. -Management of unique website projects to ensure the teams creative edge and brand USP's were the core of both new and old website pages. -Monitor and evaluate the effectiveness of the company’s Marketing Strategy on an ongoing basis, taking the necessary steps to realign its direction where appropriate. -Provide… Show more Website -Assist in the management of the company’s website enhancing marketing elements such as product positioning, updating SEO and creating relevant website content. -Management of unique website projects to ensure the teams creative edge and brand USP's were the core of both new and old website pages. -Monitor and evaluate the effectiveness of the company’s Marketing Strategy on an ongoing basis, taking the necessary steps to realign its direction where appropriate. -Provide creative ideas for marketing content and assist marketing management with the creation of unique relevant content. -Acquir insight in online marketing trends, monitor competitor social media, websites and email newsletters and keep on file best practice. Social Media -Assist in the management of multiple social media accounts: Twitter, Facebook, Instagram, LinkedIn etc. -Plan campaigns and engage with consumers on products, competitions and upcoming events to enhance user interaction and improve user engagement. -Help implement store events to increase company’s revenue and improve store performance. Design -Design in house promotional materials such as, store signage, flyers and seasonal materials. -Develop social media artwork and undertake weekly design work to ensure social media campaigns were unique to the company’s digital strategy. -Liaise with design teams and help develop branded materials on a larger scale ie Billboard Advertisements. Show less



Starbucks

• United States
• Retail
• 700 & Above Employee

• Supervisor

  • Feb 2013 - Jan 2015

  I was offered the supervisory position after one month of previous employment with Starbucks. The main responsibilities and skills learned included: -Interviewing and hiring potential candidates for new store roles -Training new staff members on systems, codes of conduct and barista skills -I was trained on the SAP Campbell system for time and attendance -I was trained on the Kronos work force management system -Conducting quarterly stock and staff reports to ensure store was… Show more I was offered the supervisory position after one month of previous employment with Starbucks. The main responsibilities and skills learned included: -Interviewing and hiring potential candidates for new store roles -Training new staff members on systems, codes of conduct and barista skills -I was trained on the SAP Campbell system for time and attendance -I was trained on the Kronos work force management system -Conducting quarterly stock and staff reports to ensure store was operating to the highest standard -Worked closely with the senior managers to meet performance goals and metrics -Analysed daily store and staff performance and reported back to senior managers -Attended quarterly meetings with managers in order to compose and discuss targets promotions and sales strategies. -Ensured Starbucks famous ‘Legendary customer service’ was being delivered by all team members -Ensured the premises was organised and prepared to cope in peak volume times -Developing relationships with key customers to ensure they got the highest quality customer service -Managing a positive team morale and building a rapport with my team members to ensure each team member’s energy was conveyable to the customers Show less I was offered the supervisory position after one month of previous employment with Starbucks. The main responsibilities and skills learned included: -Interviewing and hiring potential candidates for new store roles -Training new staff members on systems, codes of conduct and barista skills -I was trained on the SAP Campbell system for time and attendance -I was trained on the Kronos work force management system -Conducting quarterly stock and staff reports to ensure store was… Show more I was offered the supervisory position after one month of previous employment with Starbucks. The main responsibilities and skills learned included: -Interviewing and hiring potential candidates for new store roles -Training new staff members on systems, codes of conduct and barista skills -I was trained on the SAP Campbell system for time and attendance -I was trained on the Kronos work force management system -Conducting quarterly stock and staff reports to ensure store was operating to the highest standard -Worked closely with the senior managers to meet performance goals and metrics -Analysed daily store and staff performance and reported back to senior managers -Attended quarterly meetings with managers in order to compose and discuss targets promotions and sales strategies. -Ensured Starbucks famous ‘Legendary customer service’ was being delivered by all team members -Ensured the premises was organised and prepared to cope in peak volume times -Developing relationships with key customers to ensure they got the highest quality customer service -Managing a positive team morale and building a rapport with my team members to ensure each team member’s energy was conveyable to the customers Show less



Ocean Sands Hotel

• Ballina Co.Mayo

• Marketing Manager

  • Aug 2011 - Jan 2013

  -Responsible for maximising the sales potential and achieving revenue budgets of the hotel through business development in the following markets – Weddings / Special Events / Local & National Corporates / Meeting & inventive. -Plan, manage and execute the communications plan on a weekly basis liaising with GM. -Built and developed strong marketing campaigns both nationally and internationally. -Identified new business opportunities and proposed plans to increase hotels… Show more -Responsible for maximising the sales potential and achieving revenue budgets of the hotel through business development in the following markets – Weddings / Special Events / Local & National Corporates / Meeting & inventive. -Plan, manage and execute the communications plan on a weekly basis liaising with GM. -Built and developed strong marketing campaigns both nationally and internationally. -Identified new business opportunities and proposed plans to increase hotels revenue. -Managed a variety of accounts with various needs and proposed client specific recommendations. -Developed and analysed Google Analytics reports ensuring the businesses KPI's were being met. -Conducted email marketing campaigns. -Created briefs for print and online campaigns providing direction on copy and creative to any external design agencies. -Assisted the Wedding Coordinator with both traditional and online media to increase wedding bookings and expenditure. -Consult with Reservation Manager and On line Marketing Agency on a weekly basis regarding CPC and Google adverts. -Implemented a digital marketing strategy for all the hotel's social media accounts. -Promoted the hotel across all Social Media accounts including Facebook, Twitter Instagram. Show less -Responsible for maximising the sales potential and achieving revenue budgets of the hotel through business development in the following markets – Weddings / Special Events / Local & National Corporates / Meeting & inventive. -Plan, manage and execute the communications plan on a weekly basis liaising with GM. -Built and developed strong marketing campaigns both nationally and internationally. -Identified new business opportunities and proposed plans to increase hotels… Show more -Responsible for maximising the sales potential and achieving revenue budgets of the hotel through business development in the following markets – Weddings / Special Events / Local & National Corporates / Meeting & inventive. -Plan, manage and execute the communications plan on a weekly basis liaising with GM. -Built and developed strong marketing campaigns both nationally and internationally. -Identified new business opportunities and proposed plans to increase hotels revenue. -Managed a variety of accounts with various needs and proposed client specific recommendations. -Developed and analysed Google Analytics reports ensuring the businesses KPI's were being met. -Conducted email marketing campaigns. -Created briefs for print and online campaigns providing direction on copy and creative to any external design agencies. -Assisted the Wedding Coordinator with both traditional and online media to increase wedding bookings and expenditure. -Consult with Reservation Manager and On line Marketing Agency on a weekly basis regarding CPC and Google adverts. -Implemented a digital marketing strategy for all the hotel's social media accounts. -Promoted the hotel across all Social Media accounts including Facebook, Twitter Instagram. Show less



All Ireland Fleadh Cheoil

• Cavan

• Senior Marketing Executive

  • May 2010 - Jul 2011

  -Responsible for maintaining close relationships with key accounts and Fleadh sponsors -Negotiated with clients to maximise spend on marketing efforts for the event -Monitored all payments to ensure schedules were up to date – followed up on late payments -Liaised with art and creative design professionals to ensure quality of Fleadh sponsorship material -Used Excel databases to manage schedules, client and supplier lists -Ensured the clients content was consistent across all… Show more -Responsible for maintaining close relationships with key accounts and Fleadh sponsors -Negotiated with clients to maximise spend on marketing efforts for the event -Monitored all payments to ensure schedules were up to date – followed up on late payments -Liaised with art and creative design professionals to ensure quality of Fleadh sponsorship material -Used Excel databases to manage schedules, client and supplier lists -Ensured the clients content was consistent across all marketing channels -Gathered and measured marketing performance on different channels (web, social media, TV, radio and print media) for marketing department -Monitored and responded to all Fleadh website queries, ensuring that important issues were referred to relevant professionals swiftly . Show less -Responsible for maintaining close relationships with key accounts and Fleadh sponsors -Negotiated with clients to maximise spend on marketing efforts for the event -Monitored all payments to ensure schedules were up to date – followed up on late payments -Liaised with art and creative design professionals to ensure quality of Fleadh sponsorship material -Used Excel databases to manage schedules, client and supplier lists -Ensured the clients content was consistent across all… Show more -Responsible for maintaining close relationships with key accounts and Fleadh sponsors -Negotiated with clients to maximise spend on marketing efforts for the event -Monitored all payments to ensure schedules were up to date – followed up on late payments -Liaised with art and creative design professionals to ensure quality of Fleadh sponsorship material -Used Excel databases to manage schedules, client and supplier lists -Ensured the clients content was consistent across all marketing channels -Gathered and measured marketing performance on different channels (web, social media, TV, radio and print media) for marketing department -Monitored and responded to all Fleadh website queries, ensuring that important issues were referred to relevant professionals swiftly . Show less



Cavan Crystal Hotel

• Cavan

• Waitress

  • Jun 2007 - Jul 2011

  Key Responsibilities and skills learned: -Handled restaurant reservations and enquiries -Ensuring the highest quality of customer service. -Up-selling and persuading customers on best offers available to them. -Ensured all customers dining needs were met and expectations exceeded. -Undertook specialist wine and customer service course yearly to ensure an up to date service for all guests. This job overlapped with my job at Fleadh Cheoil offices. Key Responsibilities and skills learned: -Handled restaurant reservations and enquiries -Ensuring the highest quality of customer service. -Up-selling and persuading customers on best offers available to them. -Ensured all customers dining needs were met and expectations exceeded. -Undertook specialist wine and customer service course yearly to ensure an up to date service for all guests. This job overlapped with my job at Fleadh Cheoil offices.