Kayla Chapin

Marketing Director at Marcus Lemonis Fashion Group
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Contact Information
us****@****om
(386) 825-5501
Location
Minneapolis, Minnesota, United States, US
Languages
  • English Native or bilingual proficiency
  • Spanish Limited working proficiency

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Cameron Dieter

When I think of Kayla, the first word that comes to mind is clarity. Kayla has a keen sense of how things should be done, and more specifically, how people should be treated. Whether it is in her capacity as office manager, or in her mentorship of her team, Kayla operates with a clear focus on her people. Though I only worked under Kayla for a few months, she's been a constant source of support, still providing a sounding board and acting as an advocate on my behalf some three years later. Kayla's transparency and willingness to have tough conversations make her a great manager, but it is her clarity that makes her a great leader.

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Credentials

  • Email Marketing
    HubSpot
    Oct, 2021
    - Nov, 2024
  • Unconscious Bias
    LinkedIn
    Jul, 2020
    - Nov, 2024
  • Google Ads
    Google
    Jun, 2021
    - Nov, 2024
  • Google Analytics
    Google
    Jun, 2021
    - Nov, 2024

Experience

    • United States
    • Apparel & Fashion
    • 1 - 100 Employee
    • Marketing Director
      • Jul 2022 - Present

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Digital Marketing Manager
      • Sep 2021 - Jun 2022

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Social Media Lead
      • Feb 2021 - Sep 2021

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Manager of Internal Programs
      • Feb 2020 - Feb 2021

    • Marketing Coordinator Manager
      • Aug 2016 - Feb 2020

      -Managing & training a team of 5+ digital marketing coordinators-Editing & monitoring content & projects for quality assurance-Hiring team members & considering staffing needs for entire company-Managing deadlines for projects across various departments-Managing promotions & placement of team members in every department in the company

    • Digital Marketing Specialist
      • May 2016 - Aug 2016

      -Managed SEO strategy for 30+ clients-Wrote content & edited website landing pages & social media posts-Task management for team of 10 employees-Compiled & analyzed monthly reports using Google Analytics, etc.-Analyzed UX on a variety of CMSes

    • Digital Marketing Coordinator
      • Feb 2016 - May 2016

      -Audited potential clients on their digital presence -Provided cross-departmental support-Maintained a keen eye for detail in client-facing documents-Promptly & accurately completed projects with quick turnarounds

    • Co-Founder & Community Manager
      • Feb 2015 - Jun 2016

      -Co-founder of product sharing community for e-commerce businesses-Managed all incoming leads for Instagram & blog features-Created unique content for user-provided photos-Utilized social media tools such as Hootsuite, Latergramme, etc.-Managed community of 70,000+ followers -Co-founder of product sharing community for e-commerce businesses-Managed all incoming leads for Instagram & blog features-Created unique content for user-provided photos-Utilized social media tools such as Hootsuite, Latergramme, etc.-Managed community of 70,000+ followers

    • Freelance Copywriter & Social Media Manager
      • Oct 2013 - Feb 2016

      -Created unique content for social media accounts & blogs-Researched trends of similar businesses-Communicated with clients & provided timely feedback-Posted content & engaged with online community members -Created unique content for social media accounts & blogs-Researched trends of similar businesses-Communicated with clients & provided timely feedback-Posted content & engaged with online community members

    • Florist
      • Nov 2008 - Dec 2014

    • Intern
      • Jan 2010 - Apr 2011

Education

  • Wartburg College
    Bachelor’s Degree, International Relations and Affairs, History
    2006 - 2010

Community

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