Erich Franck
Global Director of Marketing Programs at Carey International- Claim this Profile
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English Native or bilingual proficiency
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Spanish Professional working proficiency
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Castillian Limited working proficiency
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German Limited working proficiency
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Bio
Rob Atkinson
In the creation of places where people actually want to live, work and play, storytelling is a vital tool in forming a relationship with its users.it should come as no surprise that in the best spaces this doesn't happen organically but is meticulously thought through and designed. Individuals like Erich who help us craft these stories understand this, and are especially valuable in dragging the often opaque language of design into a wider audience where it can be understood, appreciated and celebrated. Erich and I worked closely together at IA, where we not only focused on projects already created, but engaged with the much more difficult task of imagining those still to come. His strategic questioning, strong sense of organisation and marketing skill made him the ideal collaborate to bring imagination to life. I will really miss these qualities when he leaves but know that these are the same qualities that will make him thrive elsewhere. I look forward to seeing what he does next.
Samuel Jackson
Erich's diligent attention to detail resulted in the release of numerous video campaigns for my association during the few years we worked together. Those campaigns were successful because of his involvement. For example, he would suggest, not only ways to get the best imagery and content on-screen, but how using them could maximize digital virality and ROI by utilizing the proper platforms and channels. Erich's joyful disposition enabled him to encourage me to stay on track during production schedules - without getting frustrated with my association's often-last-minute habits - always helpful, not pushy. He has since become a close friend that I believe is an irreplaceable asset to any organization that is lucky enough to benefit from his digital asset management and marketing knowledge. Erich's knowledge, experience, and services are truly to be desired.
Rob Atkinson
In the creation of places where people actually want to live, work and play, storytelling is a vital tool in forming a relationship with its users.it should come as no surprise that in the best spaces this doesn't happen organically but is meticulously thought through and designed. Individuals like Erich who help us craft these stories understand this, and are especially valuable in dragging the often opaque language of design into a wider audience where it can be understood, appreciated and celebrated. Erich and I worked closely together at IA, where we not only focused on projects already created, but engaged with the much more difficult task of imagining those still to come. His strategic questioning, strong sense of organisation and marketing skill made him the ideal collaborate to bring imagination to life. I will really miss these qualities when he leaves but know that these are the same qualities that will make him thrive elsewhere. I look forward to seeing what he does next.
Samuel Jackson
Erich's diligent attention to detail resulted in the release of numerous video campaigns for my association during the few years we worked together. Those campaigns were successful because of his involvement. For example, he would suggest, not only ways to get the best imagery and content on-screen, but how using them could maximize digital virality and ROI by utilizing the proper platforms and channels. Erich's joyful disposition enabled him to encourage me to stay on track during production schedules - without getting frustrated with my association's often-last-minute habits - always helpful, not pushy. He has since become a close friend that I believe is an irreplaceable asset to any organization that is lucky enough to benefit from his digital asset management and marketing knowledge. Erich's knowledge, experience, and services are truly to be desired.
Rob Atkinson
In the creation of places where people actually want to live, work and play, storytelling is a vital tool in forming a relationship with its users.it should come as no surprise that in the best spaces this doesn't happen organically but is meticulously thought through and designed. Individuals like Erich who help us craft these stories understand this, and are especially valuable in dragging the often opaque language of design into a wider audience where it can be understood, appreciated and celebrated. Erich and I worked closely together at IA, where we not only focused on projects already created, but engaged with the much more difficult task of imagining those still to come. His strategic questioning, strong sense of organisation and marketing skill made him the ideal collaborate to bring imagination to life. I will really miss these qualities when he leaves but know that these are the same qualities that will make him thrive elsewhere. I look forward to seeing what he does next.
Samuel Jackson
Erich's diligent attention to detail resulted in the release of numerous video campaigns for my association during the few years we worked together. Those campaigns were successful because of his involvement. For example, he would suggest, not only ways to get the best imagery and content on-screen, but how using them could maximize digital virality and ROI by utilizing the proper platforms and channels. Erich's joyful disposition enabled him to encourage me to stay on track during production schedules - without getting frustrated with my association's often-last-minute habits - always helpful, not pushy. He has since become a close friend that I believe is an irreplaceable asset to any organization that is lucky enough to benefit from his digital asset management and marketing knowledge. Erich's knowledge, experience, and services are truly to be desired.
Rob Atkinson
In the creation of places where people actually want to live, work and play, storytelling is a vital tool in forming a relationship with its users.it should come as no surprise that in the best spaces this doesn't happen organically but is meticulously thought through and designed. Individuals like Erich who help us craft these stories understand this, and are especially valuable in dragging the often opaque language of design into a wider audience where it can be understood, appreciated and celebrated. Erich and I worked closely together at IA, where we not only focused on projects already created, but engaged with the much more difficult task of imagining those still to come. His strategic questioning, strong sense of organisation and marketing skill made him the ideal collaborate to bring imagination to life. I will really miss these qualities when he leaves but know that these are the same qualities that will make him thrive elsewhere. I look forward to seeing what he does next.
Samuel Jackson
Erich's diligent attention to detail resulted in the release of numerous video campaigns for my association during the few years we worked together. Those campaigns were successful because of his involvement. For example, he would suggest, not only ways to get the best imagery and content on-screen, but how using them could maximize digital virality and ROI by utilizing the proper platforms and channels. Erich's joyful disposition enabled him to encourage me to stay on track during production schedules - without getting frustrated with my association's often-last-minute habits - always helpful, not pushy. He has since become a close friend that I believe is an irreplaceable asset to any organization that is lucky enough to benefit from his digital asset management and marketing knowledge. Erich's knowledge, experience, and services are truly to be desired.
Credentials
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Duolingo German Fluency: Beginner (Estimated)
DuolingoAug, 2016- Nov, 2024 -
HubSpot Academy - Inbound Badge
HubSpot AcademyFeb, 2018- Nov, 2024
Experience
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Carey International
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United States
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Taxi and Limousine Services
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200 - 300 Employee
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Global Director of Marketing Programs
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Dec 2022 - Present
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Celebrate Frederick
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Frederick, Maryland
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Co-Chair - Kris Kringle Procession
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Sep 2017 - Present
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IA Interior Architects
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United States
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Design Services
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700 & Above Employee
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Digital Marketing Manager
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May 2022 - Dec 2022
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Digital Marketing Specialist
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Jun 2018 - May 2022
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American Advertising Federation - Greater Frederick
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United States
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Advertising Services
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1 - 100 Employee
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Membership Chair
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Aug 2017 - Aug 2018
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Digital Bard | Strategic Marketing Systems
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United States
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Advertising Services
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1 - 100 Employee
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Account Manager
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Aug 2016 - Jun 2018
-Expanding the Digital Bard client base through selective outreach to C-suite executives in the industries of education, tourism, tech, manufacturing and professional services -Qualifying prospects, scheduling exploratory meetings, drafting proposals and presenting them for approval -Expanding the Digital Bard client base through selective outreach to C-suite executives in the industries of education, tourism, tech, manufacturing and professional services -Qualifying prospects, scheduling exploratory meetings, drafting proposals and presenting them for approval
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Aspen Heights Partners
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United States
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Real Estate
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100 - 200 Employee
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Sales and Marketing Manager
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Feb 2015 - Jul 2016
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Account Manager
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Oct 2013 - Jan 2015
Merrick Towle Communications is one of the D.C. metro area’s largest independent advertising firms, specializing in real estate, multifamily housing, and energy. As an account manager, I was responsible for managing projects from start to finish. I was often integral in proposal preparation and costing, and in creating and maintaining project schedules through our project management software. While setting up project checkpoints and providing initial approvals, I was also responsible… Show more Merrick Towle Communications is one of the D.C. metro area’s largest independent advertising firms, specializing in real estate, multifamily housing, and energy. As an account manager, I was responsible for managing projects from start to finish. I was often integral in proposal preparation and costing, and in creating and maintaining project schedules through our project management software. While setting up project checkpoints and providing initial approvals, I was also responsible for pursuing new business, and communicating with our clients to make sure they were aware of our progress, kept abreast of any potential threats to timely project completion, and kept in the loop on any changes in delivery. Oftentimes this involved changing the project timeline or adjusting resources to best suit the project's requirements. During the time I was acting project manager, I was a part of the team that helped to increase profitability of our largest client by over 100%, and helped to grow gross sales by more than 30% over the previous year.
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Assistant Account Executive
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Mar 2012 - Oct 2013
-Managed over 80 projects simultaneously while performing services for 23 different brands to help some of MTC’s largest clients meet campaign goals -Was appointed to the committee for employee appreciation initiatives as well as the MTC Ambassador team (a task force designed to promote agency initiatives), and is a member of the business development team -Was also selected as the sole Account Executive for internal projects (including overseeing the design and implementation of the… Show more -Managed over 80 projects simultaneously while performing services for 23 different brands to help some of MTC’s largest clients meet campaign goals -Was appointed to the committee for employee appreciation initiatives as well as the MTC Ambassador team (a task force designed to promote agency initiatives), and is a member of the business development team -Was also selected as the sole Account Executive for internal projects (including overseeing the design and implementation of the corporate website, corporate blog, social media efforts, collateral, etc. -Received recognition in multiple instances for public speaking abilities, English language skills, and ability to grasp and explain complex technical concepts to clients
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Intern
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Jan 2012 - Mar 2012
-Served as the main point of contact between the non-profit JDRF of Maryland and Merrick Towle Communications. -Created a media list, press release and singlehandedly directed, filmed and edited a call-to-action video for the JDRF “How I Deal” campaign -Wrote and proofread digital and collateral pieces including corporate websites, brand websites, and brochures -Performed Google Analytics and call-tracking research for clients in order to define strengths, opportunities, weaknesses… Show more -Served as the main point of contact between the non-profit JDRF of Maryland and Merrick Towle Communications. -Created a media list, press release and singlehandedly directed, filmed and edited a call-to-action video for the JDRF “How I Deal” campaign -Wrote and proofread digital and collateral pieces including corporate websites, brand websites, and brochures -Performed Google Analytics and call-tracking research for clients in order to define strengths, opportunities, weaknesses, and threats -Aided the design of multiple websites and social media campaigns to otherwise oversee that client goals met strategic demands
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Ramada Inn & Suites
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Hospitality
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1 - 100 Employee
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Events Specialist/Sales Associate
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Nov 2010 - Jul 2011
-Effectively doubled monthly event revenue within the first two months of employment -Quickly promoted from front desk associate to working on marketing projects for the Ramada brand -Leveraged marketing knowledge and analytic skills to create event sales strategy, evaluate the organization’s overall pricing strategy, and create an overall marketing strategy for the property -Utilized social media marketing to promote awareness -Observed issues with quality control policies for the… Show more -Effectively doubled monthly event revenue within the first two months of employment -Quickly promoted from front desk associate to working on marketing projects for the Ramada brand -Leveraged marketing knowledge and analytic skills to create event sales strategy, evaluate the organization’s overall pricing strategy, and create an overall marketing strategy for the property -Utilized social media marketing to promote awareness -Observed issues with quality control policies for the property and devised and implemented a new quality control program used to minimize customer complaints while minimizing maintenance costs Show less -Effectively doubled monthly event revenue within the first two months of employment -Quickly promoted from front desk associate to working on marketing projects for the Ramada brand -Leveraged marketing knowledge and analytic skills to create event sales strategy, evaluate the organization’s overall pricing strategy, and create an overall marketing strategy for the property -Utilized social media marketing to promote awareness -Observed issues with quality control policies for the… Show more -Effectively doubled monthly event revenue within the first two months of employment -Quickly promoted from front desk associate to working on marketing projects for the Ramada brand -Leveraged marketing knowledge and analytic skills to create event sales strategy, evaluate the organization’s overall pricing strategy, and create an overall marketing strategy for the property -Utilized social media marketing to promote awareness -Observed issues with quality control policies for the property and devised and implemented a new quality control program used to minimize customer complaints while minimizing maintenance costs Show less
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Sales Associate
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Jul 2010 - Oct 2010
-Was ranked fifth out of one hundred and twenty sales people in number of closed deals after just two months at the resort and sold timeshares to prospective buyers by utilizing a structured sales process -Used sales skills to overcome objections and close sales -Was ranked fifth out of one hundred and twenty sales people in number of closed deals after just two months at the resort and sold timeshares to prospective buyers by utilizing a structured sales process -Used sales skills to overcome objections and close sales
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Manager
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Jun 2006 - May 2010
Music Gallery Inc. is a shop located on Neff Avenue that caters to the Harrisonburg musical community. It supplies band accessories and sheet music, while also providing a wide array of music classes. Music Gallery Inc. is a shop located on Neff Avenue that caters to the Harrisonburg musical community. It supplies band accessories and sheet music, while also providing a wide array of music classes.
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Education
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James Madison University
BBA, International Business with a concentration in marketing and a minor in business Spanish -
2009 - 2009
Universidad De Salamanca
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Urbana High School
Community
