Alessandro Boaretto

Head of Design & Brand at Principles for Responsible Investment
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Contact Information
us****@****om
(386) 825-5501
Location
Barking, England, United Kingdom, UK
Languages
  • Italian -
  • English -

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5.0

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Lucy Revill

During my time as Content Manager at the PRI Academy I worked with Ale on a range of projects during the development of the ESG in Alternative Investments Course. Ale worked collaboratively with me to help arrange and film the video content for the course. He co-directed the subject matter experts, established the studio space and edited the content. Throughout video production Alessandro scheduled content in a timely manner and kept to a tight deadline. We worked together on the format to bring the video content up to date and Ale provided mentoring and support, as well as uploading content to relevant platforms and taking on editing feedback. In addition, he provided mentoring to me around UX and how its principles could enhance my development of the course content. I found Alessandro to be knowledgeable, thorough and clear in his communication. He delivered everything to deadline and was a reliable and diligent partner on this project. Thanks Ale!

Will Stewart

Alessandro has been an exceptional mentor to me over the last three years. His diverse skill set combined with a commitment to seek new opportunities for development, has shaped him to be an all-rounder when it comes to creative practices. In turn, he has encouraged the same within his team through his hands on approach and delegation of varied responsibilities and projects. He has a good work ethic, fastidious approach to design, and never fails to deliver to optimal standards and on time. He strives to get the best out of his team, and I have always been made to feel as though I can approach him on both a professional and personal level, helping to forge a strong relationship. Ale has many attributes that would be an asset to the development of any organisation, and I would highly recommend him.

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Credentials

  • Professional Diploma in UX Design
    UX Design Institute
    Mar, 2021
    - Nov, 2024
  • Understanding Responsible Investment
    PRI Academy
    Aug, 2020
    - Nov, 2024
  • Open Water Diver
    PADI
    Nov, 2018
    - Nov, 2024

Experience

    • United Kingdom
    • Financial Services
    • 200 - 300 Employee
    • Head of Design & Brand
      • Jul 2017 - Present

      Reporting to the Head of Digital Communication, I successfully lead the design & brand function. I mentor and supervise a high-calibre design team. I ensure brand consistency across multiple channels, from social media to pitch presentations, reports and video production. I also developed visual identities for external initiatives such as Climate Action 100+ and the Investor Agenda.Achievements:- Implemented end-to-end design and video processes achieving an overall 97% completion rate and a 30% reduction in delays compared to 2021.- Contributed to above-average social media engagement rates of 6%, and a 19% growth in new subscribers. Increased video consumption by 26% over the 2020-2022 period.- Led the design of the world’s biggest responsible investment conference. In 2022, generated a total revenue or £4.2 million. Achieved 7 million impressions and reached 2 million people on social media. - Refreshed the PRI Academy brand focussing on user experience. Reached over 1,600 followers on LinkedIn within 10 months and contributed to £1.8 million in revenue in 2023 (+33% from 2021). - Developed user-focused forms and surveys creation guides resulting 34% increase in overall completion rates. Show less

    • Design and Brand Manager
      • Mar 2015 - Jul 2017

      Oversaw all print and digital projects, including the organisation’s 10-year anniversary celebrations, the Blueprint for Responsible Investment project and the EU Sustainable Taxonomy initiative.Achievements:- Monitored internal and external use of the PRI brand and offering.- Reduced video production costs by 70%, while increasing the offering by 800%. - Revamped recruitment campaigns increasing candidate applications by 22%, with a 40% retention rate during the application process, compared to previous years. - Selected as an entry to the 2017 City Lit festival for the "Why Work for the PRI" marketing video. Show less

    • Graphic Designer
      • Jul 2013 - Mar 2015

      Built and developed the internal design function, and provided creative direction.Achievements:- Achieved 90% completion rates and reduced overall cost by 85%.- Collaborated with various teams to produce high-quality visuals for reports, newsletters, social media channels and local events, contributing to a 21% increase in report downloads.- Curated the PRI website, contributing to a 22% increase in unique visitors and a 35% increase in average session duration.

    • Freelance Graphic Designer
      • Jul 2012 - Jul 2017

      Main designer for UV4TAN, a leading company in the tanning, and L.E.D. lights for the B2B market, contributing to a 23% increase in sales in 2014-16 and a 28% in 2016-2017. Contributed to a 24% year-on-year increase in sales for MOLLON PRO, a prominent French nail lacquer brand. Directly contributed to a 35% growth in new businesses for Holland & Tisdall, Prospectus, and Carmichael Fisher. Designed concept for an award-winning mobile app aimed at fostering real-life connections and communication between people travelling on the London transportation system. Show less

  • T Communication Swiss
    • Lugano (Switzerland)
    • Graphic Designer
      • Jul 2011 - Jul 2012

      Led the creative function of a renowned guerrilla marketing agency for clients such as Mercedes, Orange, Vel Expo, Damiani, and Camel. Provided onsite event leadership to achieve swift operations. Amplified brand recognition. Contributed to a 20% growth and a 65% reduction in production costs. Successfully planned and executed country-wide, full-life cycle events and guerrilla marketing actions, resulting in clients’ increased revenue (Vel Expo: 32% increase in tickets sale – Orange: 15% increase in clients acquisitions – Camel 25% increase in sales). Show less

  • Laghi Arti Grafiche
    • Varese, Italia
    • Graphic Designer - Prepress supervisor
      • 2007 - 2011

      Single-handedly created and delivered assets for a diverse portfolio of institutional and private clients mainly in the the north of Italy. Built ongoing relationships with clients; provided design vision on magazine, flyers, posters, magazines, books and banners. I kept up to date on all current graphic design and quality assurance best practices. Acted as main point of contact for all our clients and took responsibility for budgets and logistics. Single-handedly created and delivered assets for a diverse portfolio of institutional and private clients mainly in the the north of Italy. Built ongoing relationships with clients; provided design vision on magazine, flyers, posters, magazines, books and banners. I kept up to date on all current graphic design and quality assurance best practices. Acted as main point of contact for all our clients and took responsibility for budgets and logistics.

    • Graphic Designer - Prepress supervisor
      • 2003 - 2007

      Supervisor of the design and pre-press office, design of posters, flyers banners, books and magazines for a number of institutional clients based in the north of Italy. Acted as main point of contact for all clients and partners. Supervisor of the design and pre-press office, design of posters, flyers banners, books and magazines for a number of institutional clients based in the north of Italy. Acted as main point of contact for all clients and partners.

  • MB System Srl
    • Varese, Italia
    • Graphic and Web Designer
      • 2002 - 2003

      Provided design support for all print and digital projects both internally and for external clients, cooperating with webmasters to realise websites using Flash and managed a small team of junior designers for flyers, brochures, magazines and more. Provided design support for all print and digital projects both internally and for external clients, cooperating with webmasters to realise websites using Flash and managed a small team of junior designers for flyers, brochures, magazines and more.

Education

  • UX Design Institute
    Diploma of Education, UX Design
    2019 - 2021
  • ENAIP
    WEB DESIGN
    2000 - 2001
  • Istituto Olga Fiorini
    Diploma, Graphic Design
    1995 - 2000
  • Graphic & Communication Technical Institute Olga Fiorini
    Professional Diploma, Graphic Design and Communication
    1995 - 1999
  • Graphic & Communication Technical Institute Olga Fiorini
    Professional Diploma, Graphic Design & Communication
    1995 - 1999

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