Samer Ghalayini
Marketing Manager at KiCE Construction Equipment- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
English -
-
French, Old (842-ca.1400) -
Topline Score
Bio
Credentials
-
Digital Marketing
HubSpot AcademyAug, 2022- Nov, 2024 -
Inbound Marketing
HubSpot AcademyJan, 2022- Nov, 2024 -
Sales & Business Development
InformaOct, 2018- Nov, 2024 -
Digital Marketing
iClicksMay, 2016- Nov, 2024 -
Blue Ocean Strategy
BrainTrainNov, 2015- Nov, 2024
Experience
-
KiCE Construction Equipment
-
Saudi Arabia
-
Machinery Manufacturing
-
1 - 100 Employee
-
Marketing Manager
-
Jul 2021 - Present
Researching and analyzing market trends and competitors. Overseeing marketing campaigns. Tracking effectiveness of marketing campaigns and reporting findings to the executive team. Negotiating and liaising with third-party marketing agencies. Researching and analyzing market trends and competitors. Overseeing marketing campaigns. Tracking effectiveness of marketing campaigns and reporting findings to the executive team. Negotiating and liaising with third-party marketing agencies.
-
-
-
-
Senior Marketing Specialist
-
Jan 2016 - Jun 2021
• Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies • Handling and managing all division SBU’s social media accounts • Preparing sales offers and promotional activities • Conducting and analyzing questionnaires • Planning and implementing promotional campaigns • Writing reports, company brochures and similar documents • Analyzing sales workload and quotations pipeline • Implement CSR initiatives • Assisting the Chief Marketing Officer (CMO) in writing reports and analyzing data • Writing press release and online content • Assist in annual budgeting process for Marketing Department. • Arrange and attend professional development seminars and exhibitions • Communicates with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition Show less
-
-
-
KiCE Construction Equipment
-
Saudi Arabia
-
Machinery Manufacturing
-
1 - 100 Employee
-
Marketing Specialist
-
Feb 2013 - Dec 2015
• Assist with the development, writing, and communication of Marketing plans, project recommendations, and presentations. • Researches and analyses a variety of marketing information, including market trends, pricing schedules, competitor offerings and product specifications. • Assists with writing and editing of promotional literature, newsletters, direct marketing, and Internet marketing projects. • Identifies the appropriate media channels where each product or service's marketing materials can be delivered to the public • Assists branch offices with managing advertising initiatives and media plans. • Update company website data and news consistently • Organizing and attending events such as conferences, seminars, receptions and exhibitions • Maintaining and updating customer databases • Reports findings and results to upper management and executives Show less
-
-
-
Saudi Paper Group
-
Saudi Arabia
-
Paper and Forest Product Manufacturing
-
200 - 300 Employee
-
Marketing Supervisor
-
Jun 2009 - Jan 2013
• Handle and manage a team of 6 sales merchandisers • Arranging for the effective distribution of marketing materials• Maintaining and updating customer databases• Organizing and attending events such as conferences, seminars, receptions and exhibitions;• Monitoring competitor’s activity• Coordinates promotional activities consistent with marketing strategies• Gathering information from markets for new products range: like doing market study for Diapers, Feminine Pads, Aluminum foil, paper cup, trash bags & Food Aluminum Containers and provide the reports with detail information (including the implementation and final recommendation for the study)• Deal tactfully and work effectively with people and varied management levels• Supporting the marketing manager and other colleaguesLabeling Tasks:• Responsible for contractual negotiations and assisting/participating in negotiations as necessary with all private label partners/suppliers.• Establish and maintain relationships with vendors to help facilitate the timely completion of projects.• Create and present private label updates to department head and executive team when required.• Maintain product selection with product specifications, artwork and catalog copy. Show less
-
-
Marketing Coordinator
-
May 2006 - Jun 2009
• Liaising with buyers, analysts, stores, suppliers and distributors. • Prepares marketing reports by collecting, analyzing, and summarizing sales data.• Working closely with visual display staff and department heads to decide how goods should be displayed to maximize customer interest and sales.• Gathering information on customers’ reactions to products.• Keeps promotional materials ready by coordinating requirements with graphics department• Supports sales staff by providing sales data, market trends, forecasts, account analyses, new product information; relaying customer services requests.• Managing, training and supervising junior staff. Show less
-
-
Marketing Merchandiser
-
Jul 2005 - May 2006
• Routine Sales Call Cycle for existing retail listing.• Present New Product Introductions/Presentations to retail partners.• Process and Follow up on all orders as necessary.• Coordinate demos and trainings as necessary.• Merchandising and Retail Support for accounts as directed by the Sales Manager.• Develop relationships at store, wholesale and manufacturer level.• Support the Team with support for trade shows and special events as necessary.• Communicate with Sales Manager regarding sales issues/objectives. Show less
-
-
Education
-
2005 - 2010
Arab Open University
Bachelor of Business Administration (B.B.A.), Marketing
Community
