Experience

Cenitex

• Australia
• IT Services and IT Consulting
• 400 - 500 Employee

• Communications and Marketing Lead

  • Jan 2021 - Present

  - Establish and maintain the overall communications and marketing initiatives and strategy for existing and new services. - Select and maintain customer communication tooling and platforms. - Manage the end-to-end review of all customer communications, ensuring consistent, accurate and high-quality content. - Ensure all customer collateral and publications relating to services are accurate, relevant and meet the brief for that specific communication. - Deliver an efficient, cost-effective and customer-focused marketing/communications service. - Establish and maintain the Cenitex brand and standards for communication, providing leadership and guidance for staff to ensure consistency of practice. - Design and implement a social media plan for Cenitex to drive higher impact and more timely messaging to current and prospective customers. - Implement, manage and continually assess processes for monitoring and interacting with the media. - Responsible for development of marketing collateral in support of new / enhanced service. - Maintain a knowledge base of industry communication and marketing. Research and review trends, methods, strategies and new technologies to ensure the highest level of service, always looking for new opportunities to innovate. - Ownership of the branding and marketing on the Cenitex external-facing website. - Engage with vendors and other relevant stakeholders to ensure the achievement of strategic communication objectives. - Provide strong direction and leadership to the marketing and communications team, ensuring clear objectives, performance measures and targets are in place. - Coordinate and drive improvement communication plans/programs. - Maintain and coordinate the use of communication tools and platforms.



illion

• Australia
• Financial Services
• 400 - 500 Employee

• Digital Marketing Manager

  • Oct 2019 - Jan 2021

  - Responsible for maintenance, enhancements, testing and ongoing optimisation of illion’s external websites, to maximise lead generation, increase online transactions and assist sales with lead tracking/mapping efforts - Consistently measure and report on digital elements and performance to evolve performance. - Ensure embedding of learnings across new campaigns - Tactical execution of marketing campaign briefs and omni-channel elements and sales enablement requirements across digital platforms - Leading web development projects, often including specialist external partner input - Develop and manage the schedule of eDM campaigns - Plan, execute and measure experiments and conversion tests - Management and administration of marketing automation platforms - Build and maintain strong internal and external working relationships to effectively deliver on marketing objectives - Ensure the marketing function has fit-for-purpose toolsets by: - Researching and recommending new toolset options to support marketing activities - In conjunction with IT and external parties, project manage the implementation of new toolsets - Train internal users on systems and technologies for use in the Marketing and Sales team



Centorrino Technologies

• Australia
• IT Services and IT Consulting
• 100 - 200 Employee

• Head Of Marketing

  • Jan 2018 - Oct 2019

  - Member of the Centorrino Technologies Executive Leadership Team - Leading a team of two marketing coordinators - Developing and executing on the annual marketing strategy - B2B Campaign creation, delivery and reporting - Execution of multiple simultaneous campaigns to tight deadline schedules - Overseeing all outbound communication to ensure consistency of the brand - Divised the rebranding strategy and executed the digital and physical change management - Creation and design of the new company website - Management of the Wordpress CMS system - Ongoing management of SEO and SEM strategy and activities to increase web traffic and leads - Roll-out of HubSpot marketing automation platform company-wide - Development of eDM schedule and content marketing strategy - Development and launch of social media channels - Content strategy and creation for social media and content marketing pieces - Owner of business Vendor and Distributor relationship management - Market research and insight development - Coordinate tender and bid submission responses - Lead graphic design resource in-house - Launch of event marketing calendar in partnership with vendors and distributors



IComm

• Australia
• Information Technology & Services
• 1 - 100 Employee

• Marketing Manager

  • Jan 2016 - Jan 2018

  - Responsible for developing and maintaining marketing strategies to meet agreed company objectives. - To evaluate customer research, market conditions, and competitor data and implement marketing plan alterations as needed. - Oversee all marketing, advertising and promotional activities. - Develop annual marketing plans in conjunction with the sales department and management team. - Deliver all marketing activity within the agreed budget. - Manage all aspects of print production, receipt and distribution. - Achieve frequent, timely and positive media coverage across all available streams such as social media, direct, targeted etc. - Conduct market research in order to identify market requirements for current and future business. - Develop, implement and manage a company-wide referral scheme, working with all departments for its execution. - Analyse and manage current and potential strategic partner relationships.



Carlton & United Breweries

• Australia
• Manufacturing
• 700 & Above Employee

• Sales & Service Representative

  • Jul 2014 - Dec 2015

  Responsibilities - Build and maintain important business relations - Understand and utilise the FMCG knowledge across the brand portfolio - Knowledge and use of SAP, Siebel, Excel to a very high standard - Accurately enter customer orders and related information into multiple CRM systems - Respond to inquiries, providing high quality customer service - Partner with internal stakeholders to ensure a seamless customer experience - Up sell & cross selling products to customers through targeted campaigns - Develop strong communication skills and build effective customer relationships Achievements - Sales Recognition Program award for Outstanding Performance in Q3 2014 - Selected to coach new recruits in account management and sales roles - Recognised for receiving the most Sales Recognition Program nominations in 2015



National Rugby League

• Australia
• Spectator Sports
• 400 - 500 Employee

• Marketing Assistant

  • Mar 2011 - Jun 2014

  Responsibilities - Manage official social media channels and communication - Create engaging web content to increase web traffic - Write copy for digital promotions materials - Co-ordinate content production for all digital & social media - Assist with editing & building content schedule for all digital & social media - Copywriting for all digital & social media content - Design and creation of brochures and promotional material with InDesign and Photoshop - Provide support with writing and editing all internal & external communications Achievements - Organised and managed the 2014 NRL Masters tournament on the Gold Coast - Oversaw the launch of the NRL Victoria social media policy - Introduced a program to film all senior NRL Victoria matches and distribute the footage via the website and social media