Nour Anshasi

Marketing Director at Alzawrae Company
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Contact Information
us****@****om
(386) 825-5501
Location
Amman, Jordan, JO
Languages
  • German Limited working proficiency
  • English Full professional proficiency
  • Arabic Native or bilingual proficiency
Skills

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Bio

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Credentials

  • Effective Sales
    FHA business school
    Jan, 2020
    - Nov, 2024
  • Strategic Sales Mangement
    FHA Business School
    Jan, 2020
    - Nov, 2024
  • Certified Brand Manager
    Meirc Training and Consulting
    Apr, 2014
    - Nov, 2024
  • Digital Marketing Certificate of Attendance
    Paul Smith
    Nov, 2013
    - Nov, 2024
  • Certified Marketing Professional
    Meirc Training & Consulting
    Dec, 2012
    - Nov, 2024
  • Price elasticity
    AC Nielsen
    Aug, 2020
    - Nov, 2024

Experience

  • Alzawrae Company
    • Jordan
    • Tobacco Manufacturing
    • 1 - 100 Employee
    • Marketing Director
      • Jan 2017 - Present

      Throughout this experience, I have hired key team members and leaders, developed marketing, brand, and communication strategies, and designed marketing framework, toolkits, and KPIs.Key Achievements:✅ Hired a brand manager and 2 marketing executives, charted zone mapping, and allocated tasks.✅ Analyzed sales, consumer, SWOT and competitor activity, and co-identified objectives.✅ Devised and cascaded the 5-year marketing strategy and marketing communication plan.✅ Contracted a consulting firm to conduct internal and external brand audit, and co-developed the Brand Strategy & Guidelines for each channel and market.✅ Designed 4 marketing framework and toolkits for the different channels, and decreased marketing activation cycles by over 50%.✅ Hired a social media executive & digital marketing officer, and revamped the digital marketing strategy.✅ Directed the 4 units of Brand Management, Graphic Design, Digital Marketing, and Trade Marketing.✅ Led innovation plans and introduction of new products with the key stakeholders. Show less

    • Head of Marketing
      • Mar 2014 - Jan 2017

      As a head of marketing, I have developed the digital marketing plan, communication plan, consumer messaging strategy, and involved key stakeholders accordingly. I have also established the design department and managed the incorporation of in-house packaging.Key Achievements:✅ Formulated the digital marketing plan and followed-up on content development with the team.✅ Created the communication plan & consumer messaging strategy, and cascaded plans.✅ Led the technical hiring process and onboarded 5 team members.✅ Instituted the design department from scratch, developed plans, identified goals, and set KPIs.✅ Led the transformation of packaging activities into an in-house activity, achieved maturity of the operational model to handle 5K+ SKUs.✅ Designed departmental policies, guidelines, and defined clear roles and SOPs for team members.✅ Liaised with the marketing agency on developing standards & templates for the marketing material.✅ Planned events and mobilized presence of the company in 10+ national and international exhibitions. Show less

    • Market Research Specialist
      • Jul 2012 - Dec 2014

      During this experience, I have conducted market research, competitive analysis, created and implemented marketing plans and campaigns.Key Achievements:✅ Led market research internationally and initiated market visits for accurate market assessments.✅ Conducted competitive analysis, gathered and analyzed data, and issued market intelligence reports.✅ Conducted packaging audit and managed material planning with the purchasing department.✅ Created annual marketing plans, set budgets, and followed-up with key stakeholders.✅ Headed the replenishment of promotional items on the international level, planned purchasing, and administered stock with the logistics and quality assurance.✅ Operated the activation of marketing on a project-basis and ensured adherence to deadlines.✅ Managed the implementation of marketing plans in collaboration with the management.✅ Led the planning and execution of marketing & awareness campaigns in liaison with the marketing agency. Show less

  • Project Development Solutions
    • United States
    • Professional Services
    • 1 - 100 Employee
    • Research Analyst
      • Jun 2011 - Jul 2012

      During this experience, I have set-up business plans, conducted feasibility studies, research & analysis, and administered business development activities. During this experience, I have set-up business plans, conducted feasibility studies, research & analysis, and administered business development activities.

  • Bosch USA
    • United States
    • Software Development
    • 700 & Above Employee
    • Intern
      • Aug 2010 - Jan 2011

      Planning Department Planning Department

  • Hikma Pharmaceuticals
    • United Kingdom
    • Pharmaceutical Manufacturing
    • 700 & Above Employee
    • Intern
      • Aug 2010 - Sep 2010

      I have completed 160 hours of training, where I have managed data entry with the SAP software and observed the overview of the pharmaceutical supply chain and the application of Incoterms. I have completed 160 hours of training, where I have managed data entry with the SAP software and observed the overview of the pharmaceutical supply chain and the application of Incoterms.

Education

  • German Jordanian University
    Bachelor's degree, Logistics Sciences
    2006 - 2011
  • Amman Academy
    IGCSE, Scientific Branch
    2000 - 2006

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