Ally Bottero
Manager, Communications at Universal Music Canada- Claim this Profile
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Bio
Luanna Leitao
Ally served as my manager during my time as a Communications Intern at Universal Music Canada. She was an exceptional leader who inspired and motivated me to perform to the best of my abilities. During my time at Universal Music Canada, Ally provided me with valuable guidance and feedback, which helped me to grow both personally and professionally. She was always available to answer my questions, provide support, and offer any constructive feedback to help me improve. Ally is a skilled communicator who has a remarkable ability to inspire and connect with the public. She created a positive work environment that fostered collaboration, and creativity which was vital to my success. I greatly appreciated her commitment to excellence and attention to detail. She was an outstanding manager who was deeply committed to my success during my time at Universal Music Canada, providing me with opportunities to grow and learn more in the music industry communications space. Ally is a natural leader with exceptional communication, coaching, and mentoring skills, I look forward to taking the knowledge, and skills she taught me into my future endeavours.
Luanna Leitao
Ally served as my manager during my time as a Communications Intern at Universal Music Canada. She was an exceptional leader who inspired and motivated me to perform to the best of my abilities. During my time at Universal Music Canada, Ally provided me with valuable guidance and feedback, which helped me to grow both personally and professionally. She was always available to answer my questions, provide support, and offer any constructive feedback to help me improve. Ally is a skilled communicator who has a remarkable ability to inspire and connect with the public. She created a positive work environment that fostered collaboration, and creativity which was vital to my success. I greatly appreciated her commitment to excellence and attention to detail. She was an outstanding manager who was deeply committed to my success during my time at Universal Music Canada, providing me with opportunities to grow and learn more in the music industry communications space. Ally is a natural leader with exceptional communication, coaching, and mentoring skills, I look forward to taking the knowledge, and skills she taught me into my future endeavours.
Luanna Leitao
Ally served as my manager during my time as a Communications Intern at Universal Music Canada. She was an exceptional leader who inspired and motivated me to perform to the best of my abilities. During my time at Universal Music Canada, Ally provided me with valuable guidance and feedback, which helped me to grow both personally and professionally. She was always available to answer my questions, provide support, and offer any constructive feedback to help me improve. Ally is a skilled communicator who has a remarkable ability to inspire and connect with the public. She created a positive work environment that fostered collaboration, and creativity which was vital to my success. I greatly appreciated her commitment to excellence and attention to detail. She was an outstanding manager who was deeply committed to my success during my time at Universal Music Canada, providing me with opportunities to grow and learn more in the music industry communications space. Ally is a natural leader with exceptional communication, coaching, and mentoring skills, I look forward to taking the knowledge, and skills she taught me into my future endeavours.
Luanna Leitao
Ally served as my manager during my time as a Communications Intern at Universal Music Canada. She was an exceptional leader who inspired and motivated me to perform to the best of my abilities. During my time at Universal Music Canada, Ally provided me with valuable guidance and feedback, which helped me to grow both personally and professionally. She was always available to answer my questions, provide support, and offer any constructive feedback to help me improve. Ally is a skilled communicator who has a remarkable ability to inspire and connect with the public. She created a positive work environment that fostered collaboration, and creativity which was vital to my success. I greatly appreciated her commitment to excellence and attention to detail. She was an outstanding manager who was deeply committed to my success during my time at Universal Music Canada, providing me with opportunities to grow and learn more in the music industry communications space. Ally is a natural leader with exceptional communication, coaching, and mentoring skills, I look forward to taking the knowledge, and skills she taught me into my future endeavours.
Experience
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Universal Music Canada
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Canada
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Musicians
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1 - 100 Employee
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Manager, Communications
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Feb 2022 - Present
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Associate Manager, Communications
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Mar 2021 - Feb 2022
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Communications Representative
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May 2019 - Mar 2021
• Create and communicate media strategies for UMG artists.• Secure maximum exposure for artists and bands via all media channels (working with the Regional Marketing and Promotion Representatives and the core Communications team) in Canadian and key international markets.• Plot artist promotion trips and schedule all activities.• Liaise daily with print and web-based media to keep informed of all current artist releases and music news.• Work with the company’s marketing, promotion, interactive marketing departments to create and implement artist plans.• Work with artist teams to craft stories and compelling narratives across various channels, platforms and outlets. • Recommend and implement creative and innovative strategies to navigate changing media landscape.• Support communications team with various administrative duties (distribution of press releases, management of media database, media monitoring). • Attend and manage artist press and promo days, and UMC events. Show less
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Indoor Recess
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Toronto, Canada Area
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Publicist and Management Assistant
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May 2017 - May 2019
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Publicist and Social Media Manager
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Apr 2016 - May 2017
Publicity • Writing and pitching stories to the media. • Organizes and facilitates interviews with the media. • Coordinate publicity events. • Oversees the public image and manages media relations. • Submits final report with analysis of campaign including media hits, reach and engagement. Social Media Management • Creation and implementation of a social media strategy. • Manages social media accounts, including Facebook, Twitter and Instagram. • Monitors trends and the adoption of social media tools. • Creates, implements and manages social media campaigns. • Uses social networking analysis tools. • Increase in social engagement and followers across multiple platforms. Show less
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rock-it promotions, inc.
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Canada
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Public Relations and Communications Services
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1 - 100 Employee
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Intern
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Jan 2017 - Apr 2017
I have implemented successful influencer seeding programs for TOMS and The 2017 JUNO Awards, assisted with the JUNO Awards press conference, JUNO Week events, curated the invite list for the SS17 rock-it promotions Media Preview, and have developed positive, professional relationships with the team. • Responsible for daily press monitoring and clippings, updating client tracking and curating media lists. • Research and regularly update media contacts. • Prepared media lists, pitches, invites and social media copy. • Contributed weekly blog posts for OnTheFourthFloor.com. • Support in the coordination of product launches and events. • Helped run The 2017 JUNO Awards media office and logistics for each event. • Packaged, scheduled and shipped mailers out to media • Escorted talent for The JUNO Awards Nominee Press Conference and multiple JUNO Week events Show less
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Strut Entertainment
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Canada
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Public Relations and Communications Services
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1 - 100 Employee
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Public Relations Intern
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Jan 2016 - Apr 2016
As a Public Relations intern, I have participated in the planning and execution of various events, such as the grand re-opening of Dublin Calling. I also dealt with media in various capacities from enforcing photo and video rights at live events to writing and pitching products and stories. • Responsible for press monitoring and clippings, updating client reports and media lists. • Curated the Film Industry contact database. As a Public Relations intern, I have participated in the planning and execution of various events, such as the grand re-opening of Dublin Calling. I also dealt with media in various capacities from enforcing photo and video rights at live events to writing and pitching products and stories. • Responsible for press monitoring and clippings, updating client reports and media lists. • Curated the Film Industry contact database.
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Education
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2014 - 2016
Algonquin College of Applied Arts and Technology
Public Relations -
2011 - 2015
Carleton University
Bachelor of Arts (B.A.), Film Studies -
2010 - 2011
St. Joseph Catholic High School
OSSD -
2007 - 2010
Emily Carr Secondary School
Community
