Galen Lau
Marketing Manager at SoMin.ai- Claim this Profile
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Bio
woei hern chan
Galen has great hair, no matter the pressures he's under at work. The same can be said about his thinking and approach. Unflappable. He belongs to the new generation of planners that will bring a new point-of-view to the table. At the same time, he holds onto classical fundamentals of hustle and humility as well. So it's never a case of strat vs creative. It's always about bringing the best solutions to the table for the job at hand. On top of nice hair, he's also represented Malaysia at dragon boat festivals asia-wide. Which leads to nice arms as well. Needless to say, I'm jealous.
woei hern chan
Galen has great hair, no matter the pressures he's under at work. The same can be said about his thinking and approach. Unflappable. He belongs to the new generation of planners that will bring a new point-of-view to the table. At the same time, he holds onto classical fundamentals of hustle and humility as well. So it's never a case of strat vs creative. It's always about bringing the best solutions to the table for the job at hand. On top of nice hair, he's also represented Malaysia at dragon boat festivals asia-wide. Which leads to nice arms as well. Needless to say, I'm jealous.
woei hern chan
Galen has great hair, no matter the pressures he's under at work. The same can be said about his thinking and approach. Unflappable. He belongs to the new generation of planners that will bring a new point-of-view to the table. At the same time, he holds onto classical fundamentals of hustle and humility as well. So it's never a case of strat vs creative. It's always about bringing the best solutions to the table for the job at hand. On top of nice hair, he's also represented Malaysia at dragon boat festivals asia-wide. Which leads to nice arms as well. Needless to say, I'm jealous.
woei hern chan
Galen has great hair, no matter the pressures he's under at work. The same can be said about his thinking and approach. Unflappable. He belongs to the new generation of planners that will bring a new point-of-view to the table. At the same time, he holds onto classical fundamentals of hustle and humility as well. So it's never a case of strat vs creative. It's always about bringing the best solutions to the table for the job at hand. On top of nice hair, he's also represented Malaysia at dragon boat festivals asia-wide. Which leads to nice arms as well. Needless to say, I'm jealous.
Experience
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SoMin.ai
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Singapore
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Software Development
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1 - 100 Employee
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Marketing Manager
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May 2022 - Present
A part of the inception of SoMin's marketing department, an AI Ad Optimization startup based in Singapore, currently developing and implementing strategies to establish the company's presence in the industry and drive sales growth. A part of the inception of SoMin's marketing department, an AI Ad Optimization startup based in Singapore, currently developing and implementing strategies to establish the company's presence in the industry and drive sales growth.
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Ensemble Worldwide
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Malaysia
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Advertising Services
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1 - 100 Employee
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Senior Strategic Planner
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Apr 2021 - Apr 2022
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Strategic Planner
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Mar 2017 - Mar 2021
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Shopee
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Singapore
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Technology, Information and Internet
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700 & Above Employee
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Associate, Community Management
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Oct 2016 - Feb 2017
1. Managed Shopee’s online community within its app. 2. Conceptualised and generated content to engage with current users and increase fan base. 3. Managed and gathered the community's feedback to achieve best possible user experience. 4. Championed Shopee's biggest Chinese New Year campaign (at that time) 'Huat Kaw Kaw' Fortune Ang Pao. 1. Managed Shopee’s online community within its app. 2. Conceptualised and generated content to engage with current users and increase fan base. 3. Managed and gathered the community's feedback to achieve best possible user experience. 4. Championed Shopee's biggest Chinese New Year campaign (at that time) 'Huat Kaw Kaw' Fortune Ang Pao.
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Tribal Worldwide
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United Kingdom
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Advertising Services
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300 - 400 Employee
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Community Manager
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Nov 2015 - Aug 2016
1. Oversee the performance of all the agency's social media accounts.2. Create and facilitate social campaigns for the purpose of retaining fan base and attracting new audiences to the page - also ensuring these campaigns meet their KPI.3. Propose and sell digital campaigns to clients.Worked on these accounts:Carlsberg - Connor's Stout Porter and Asahi Super DryKenanga HoldingsPanasonic BeautyPetfinder
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Associate Community Manager
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Dec 2013 - Oct 2015
1. Establish social media communities for brands.2. Identify key opportunities to develop proposals and campaigns for brands under the agency.3. Leverage on consumer and social trends to produce individualized content for brands toengage with their target audiences.Worked on these accounts:- Kenanga Holdings- Connor's Stout Porter- Volkswagen Malaysia- Red Bull GMBH Malaysia- Nippon Paint- Tourism Malaysia
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Education
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2009 - 2013
Multimedia University
Bachelors (Hons) in Media Innovation, Advertising -
2013 - 2013
95% The Advertising Academy
Certificate of Completion, Graduate Fellowship Program, Advertising
Community
