Business Developer and Marketer

• Mar 2023 - Present

Business Planner & Marketing Consultant

• Apr 2022 - Jan 2023

Head of Marketing

• Nov 2021 - Apr 2022

What I've done:1. Due to high technological B2B products, we needed a better approach to potential customers, so I decided to change the strategy to account-based marketing.2. Planning and creating specific scenarios for each customer to get them engaged.3. Detaching marketing channels of the only b2c product (Farsava) from others.4. Creating new channels to generate new leads for Farsava b2c and b2b.5. Conducting data-driven analysis to track and optimize the KPIs.6. Leading and directing social media and digital marketing actions to achieve macro goals through core strategies. (The social media and digital marketing specialists have to figure out the challenges and choose the right tools) Show less

Senior Marketing Expert

• Nov 2020 - Nov 2021

My role as a marketing expert:1. Planning and developing marketing plans2. Observing and updating competitors' situations and market's changes3. Representing customer's needs and priorities in a developing product's team (Hooshtel Analytics - not launched yet)4. Holding meetings to negotiate with potential customers.5. Reviewing a running B2C service(Farsava) to provide effective feedback for designing and running new UI & UX for the service.6. Training a CRM trainee and Assigning tasks to her Show less