Emma Macek

Content Specialist at NC State - College of Agriculture and Life Sciences
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Contact Information
us****@****om
(386) 825-5501
Location
US

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Experience

    • United States
    • Higher Education
    • 1 - 100 Employee
    • Content Specialist
      • Dec 2021 - Present

    • United States
    • Higher Education
    • 700 & Above Employee
    • Public Communications Specialist for the Department of Otolaryngology/Head and Neck Surgery
      • May 2021 - Dec 2021

      • Lead all departmental communications, including web content, social media and other marketing materials • Wrote web stories about doctors, patients and departmental news and worked to elevate stories with UNC Health/School of Medicine teams • Developed a successful social media strategy to dramatically grow social media presence • Lead all departmental communications, including web content, social media and other marketing materials • Wrote web stories about doctors, patients and departmental news and worked to elevate stories with UNC Health/School of Medicine teams • Developed a successful social media strategy to dramatically grow social media presence

    • United States
    • Higher Education
    • 1 - 100 Employee
    • Marketing Content Strategist
      • Jul 2020 - May 2021

      • Ideated, created and marketed website and blog content for ten University of Wisconsin online degree programs, including Applied Biotechnology, Health Information Management and Technology, and Healthcare Administration • Interviewed UW Extended Campus and UW Flexible Option students, alumni, faculty members, and advisory board members for content projects • Wrote student stories and faculty Q&As to promote enrollment leads and conversions • Collaborated with program managers, marketing strategists, graphic designers, and media specialists to create engaging content Show less

    • United States
    • Higher Education
    • 1 - 100 Employee
    • Communications Assistant
      • Sep 2019 - May 2021

      • Started the Facebook, LinkedIn, and Twitter pages for the Chemical Theory Center (CTC) • Increased presence on CTC and Inorganometallic Catalyst Design Center (ICDC) social accounts by writing and managing social media posts • Developed the new CTC website using Drupal • Found unique and compelling stories that highlight the Centers' missions and visions • Drafted research article summaries showcasing faculty, staff, students, and alumni for the website • Designed promotional materials using Adobe InDesign Show less

    • United States
    • Higher Education
    • 1 - 100 Employee
    • Outreach Assistant
      • Apr 2020 - Dec 2020

      • Organized educational resources from blog posts for at-home use • Edited and formatted Sustainable Nano and Nano Sostenible blog posts • Assisted with podcast production using Audacity • Coordinated weekly emails and quarterly newsletters • Maintained Center and blog WordPress websites • Created Center digital materials, including a video submitted for a conference • Organized educational resources from blog posts for at-home use • Edited and formatted Sustainable Nano and Nano Sostenible blog posts • Assisted with podcast production using Audacity • Coordinated weekly emails and quarterly newsletters • Maintained Center and blog WordPress websites • Created Center digital materials, including a video submitted for a conference

  • University of Minnesota Lion Center
    • Greater Minneapolis-St. Paul Area
    • Social Media Manager
      • Apr 2017 - May 2020

      • Monitored and managed both the UMN Lion Center & Snapshot Safari Facebook, Twitter, and Instagram pages • Brainstormed social media posts by searching through photo database, staying up-to-date on current lab events and looking for relevant news stories • Engaged with followers and other related organizations • Ensured that project sites are effectively promoted on Snapshot Safari social media pages • Developed graphics for social platforms using graphic design software • Monitored and managed both the UMN Lion Center & Snapshot Safari Facebook, Twitter, and Instagram pages • Brainstormed social media posts by searching through photo database, staying up-to-date on current lab events and looking for relevant news stories • Engaged with followers and other related organizations • Ensured that project sites are effectively promoted on Snapshot Safari social media pages • Developed graphics for social platforms using graphic design software

    • United States
    • 1 - 100 Employee
    • Marketing And Public Relations Intern
      • May 2019 - Aug 2019

      • Communicated with zookeepers, curators, and other zoo employees to gather information • Wrote news releases, website posts, and media alerts about zoo happenings, including births, events, and the arrival of new animals • Assisted with media visits • Coordinated and edited the internal monthly newsletter • Assisted with the writing & editing of brochures and calendars • Communicated with zookeepers, curators, and other zoo employees to gather information • Wrote news releases, website posts, and media alerts about zoo happenings, including births, events, and the arrival of new animals • Assisted with media visits • Coordinated and edited the internal monthly newsletter • Assisted with the writing & editing of brochures and calendars

  • Cedar Creek Ecosystem Science Reserve
    • Greater Minneapolis-St. Paul Area
    • Communications Intern
      • Dec 2018 - May 2019

      • Developed daily content for social media platforms • Responded to volunteer questions and comments on social media platforms • Monitored project discussion boards • Curated social media strategies • Wrote educational posts for project blog • Developed daily content for social media platforms • Responded to volunteer questions and comments on social media platforms • Monitored project discussion boards • Curated social media strategies • Wrote educational posts for project blog

    • United States
    • Higher Education
    • 100 - 200 Employee
    • Freelance Social Media
      • Sep 2018 - Jan 2019

      • Took pictures to be used for College's social media • Wrote social media posts to be used for College's social media • Drafted blog post about professor's research • Took pictures to be used for College's social media • Wrote social media posts to be used for College's social media • Drafted blog post about professor's research

    • United States
    • Government Administration
    • 100 - 200 Employee
    • Wildlife Communications and Box Turtle Research Intern
      • May 2018 - Jul 2018

      • Performed field studies on Eastern box turtles • Tracked Eastern box turtles using radio telemetry • Developed and pursued a research project about seasonal variation of home ranges among Eastern box turtles in the Lake Raleigh Woods • Wrote social media posts for several different audiences throughout the state • Researched and implemented strategies for growing YouTube channel, eventually reaching monetization status • Analyzed social media strategies in an effort to determine best performing posts and strategies Show less

    • United States
    • Higher Education
    • 1 - 100 Employee
    • Student Communications Assistant
      • Jan 2018 - May 2018

      • Posted to the National Center’s social media platforms • Assisted with the preparation of email newsletters • Contributed to the development of the National Center's website • Provided assistance with office work • Posted to the National Center’s social media platforms • Assisted with the preparation of email newsletters • Contributed to the development of the National Center's website • Provided assistance with office work

    • United States
    • Higher Education
    • 100 - 200 Employee
    • Student Lab Attendant
      • Sep 2017 - Dec 2017

      • Set up and cleaned up introductory biology laboratories • Created Agar solutions, among others • Ensured the right equipment was being used • Set up and cleaned up introductory biology laboratories • Created Agar solutions, among others • Ensured the right equipment was being used

    • Advertising Services
    • 1 - 100 Employee
    • Social Media Management Intern
      • Jun 2017 - Aug 2017

      • Strategically planned and created compelling posts for various business's social media platforms • Worked with the communications team to ensure every aspect of the social media project was completed in a timely matter • Strategically planned and created compelling posts for various business's social media platforms • Worked with the communications team to ensure every aspect of the social media project was completed in a timely matter

  • University of Minnesota Gopher Athletics
    • Greater Minneapolis-St. Paul Area
    • Ticket Services Employee
      • Feb 2017 - Feb 2017

      • Assisted with the sales of tickets for Gopher athletic events • Engaged with the public to make sure all needs are met • Assisted with the sales of tickets for Gopher athletic events • Engaged with the public to make sure all needs are met

Education

  • University of Minnesota-Twin Cities
    Bachelor of Science - BS, Biology & Journalism
    2016 - 2020
  • Cedarburg High School
    2012 - 2016

Community

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