Digital Marketing Analyst

• Jun 2022 - Present

Project Coordinator (Marketing)

• Mar 2021 - Apr 2022

Data Analytics and Project Management

• Jan 2020 - May 2020

Market Research Analyst

• Jan 2017 - Jun 2019

• Managed and optimize PPC campaign components including bid prices, cost per click and keyword and SEO analysis • Increased products CTR by 33% on Google shopping Ads by applying bidding strategy to different product groups • Manage the ecommerce marketplace to ensure proper product titles and optimize product descriptions with SEO tactics to drive sales • Supported analytics associated with operating reviews of monthly sales report by managing 10000+ purchasing data to improve sales performance • Monitored and analyze the effectiveness of marketing campaigns communicating results with management Show less

Marketing And Development Intern

• Sep 2016 - Dec 2016

• Created contents for 3 and templates for 2, annual campaign and thank you letters to retain contributors • Designed and distributed the quarterly newsletter by utilizing Bloomerang to enhance the social perception • Updated social media, such as Facebook and Twitter, posts to drive awareness leading to 50% growing traffic • Created contents for 3 and templates for 2, annual campaign and thank you letters to retain contributors • Designed and distributed the quarterly newsletter by utilizing Bloomerang to enhance the social perception • Updated social media, such as Facebook and Twitter, posts to drive awareness leading to 50% growing traffic

Marketing and Events Intern

• Jan 2016 - Apr 2016

• Research Market trends and venues for promotion of the company and manage website updating • Assist the Special Projects Coordinator with the planning of the LS 50 Reports • Interface with customers and create strategies alliances with hotels and partner organizations • Research Market trends and venues for promotion of the company and manage website updating • Assist the Special Projects Coordinator with the planning of the LS 50 Reports • Interface with customers and create strategies alliances with hotels and partner organizations

Marketing Specialist

• Jun 2015 - Aug 2015

• Developed and presented content marketing campaign strategy to improve brand awareness • Defined potential clients and segments for start-up business to target • Translating professional contents in property development field into Chinese as database • Developed and presented content marketing campaign strategy to improve brand awareness • Defined potential clients and segments for start-up business to target • Translating professional contents in property development field into Chinese as database

Event Assistant

• Sep 2014 - Oct 2014

• Hosted guests and referees for the 4A Creative Award • Assisted referees in the advertisement evaluation process • Hosted guests and referees for the 4A Creative Award • Assisted referees in the advertisement evaluation process