Deputy General Manager - Growth

• Jun 2023 - Present

Senior Customer Success Associate

• Jun 2022 - Jan 2023

Overview: Worked on setting up the entire Customer Success vertical and formulated initiatives which gestated food brands faster. Key Deliverables: • Conducted market research on potential markets, identified business opportunities of worth 2 Cr plus for Kitchens in North India. • Created and Implemented strategic marketing plans which increased overall client retention rate from 25% to 55%. • Consulted brands with Menu Engineering, Aggregator Funnel Metrics, Discount Experiments and Deployed Growth Marketing Activities, enhancing increment in sales of brands by 22% MoM for JAS 2022. Show less

Account Manager

• Feb 2021 - Jun 2022

Overview: A blend of experience as a BDM at Bengaluru, and then swicthed to an Account Management role at Gurugram to Manage National Brands. Key Deliverables: • Achieved On-boarding Target of 30 large food Enterprise brands vs 24 for each Quarters, AMJ, JAS 2021, of an average ticket size of Rs. 30,000 per closure, owning the entire Sales cycle that included Onboarding as well. • Understood POS requirements of existing clients and suggested solutions that helped Opex cost. This consultative approach led to achievement of MoM revenue target of Rs. 5,00,000 for JFM 2022. • Activated 66% of Dead Accounts on the digital platform via cross selling means, highest in the country from any portfolio. Show less

• Jul 2020 - Jan 2021

Overview:Post my initial stint in BD and AM, I grew in this organization to manage growth for the brands operating out of our kitchen space.Key Deliverables:• Opened partnerships with Dunzo, Tipplr, Amazon Pay, DotPe and Swiggy leading to 45% increase in Order Numbers. The partnerships were a part of an Aggregator Agnostic project.• With the help of data from Aggregator platforms, provided consultation to brands to open up in new geographies, curating menu offering based on cuisine and item demand, leading to expansion of Kitchens in 5 new territories. Show less

• Jan 2020 - Jun 2020

Overview:Strategically managing relationship with online food Aggregators who help brands operating out of Kitchens@ with last mile delivery.Key Deliverables:• Constructing JWP's with each and every aggregator towards growing business numbers, AOV and initiated Clubbing of orders to help Aggregators reduce costs.

• Sep 2019 - Dec 2019

Overview:As a BDM, I have helped Kitchens@ open strategic partnerships with top F&B brands in the country. Key Deliverables:• Increased occupation of Kitchens - 32% to 50% for OND 2019 leading to increase of Rs 6,00,000 of revenues MoM.• Notable brands onboarded on Cloud Kitchens - Subway, Chai Point, Keventers, Chaayos, Dindigul Thalapakatti and A2B.

Business Consultant

• Jan 2019 - Sep 2019

Overview: Built the operations channel to enhance production and selling of Microgreens, Salad Leaves and Hydroponic vegetables. Key Deliverables: • Helped streamline operations by implementing the right business tools to manage inventory, sales, finances and HR after understanding requirements and taking demos from various technology providers. • Built the e-commerce channel, modernized B2C order placing, payment gateways and last mile delivery partners. • Supported by Opening supply with Gourmet Food Stores – FoodHall, Nature’s Basket and Modern Bazaar. Show less

Key Account Manager

• Mar 2018 - Dec 2018

Overview: Managing Large F&B Brands for the region and Hunting Food Brands to strengthen new business for the organization. Key Deliverables: • Increased order transaction numbers from 11,000 OPD’s of the portfolio to 17,000 OPD’s at the end of Q1 AMJ 2018. • Achieved and exceeded Advertisement Sales targets of Rs. 5,00,000 MoM for Q2 JAS 2018, vs Rs. 3,50,000. • Managed to on-board 60% of the portfolio clients on various discounting schemes for Q1 AMJ 2018. Overview: Managing Large F&B Brands for the region and Hunting Food Brands to strengthen new business for the organization. Key Deliverables: • Increased order transaction numbers from 11,000 OPD’s of the portfolio to 17,000 OPD’s at the end of Q1 AMJ 2018. • Achieved and exceeded Advertisement Sales targets of Rs. 5,00,000 MoM for Q2 JAS 2018, vs Rs. 3,50,000. • Managed to on-board 60% of the portfolio clients on various discounting schemes for Q1 AMJ 2018.

Account Manager

• Jul 2017 - Feb 2018

Overview: Helping newly brands on-boarded on the online platform gain operational efficiency to manage online orders. Key Deliverables: • 120 Brand portfolio managed. Migrated 40% to Strategic Account Management team, highest migration in the city for OND 2017. • Worked upon Multiple projects - SALT(Discounting), DENSITY(Restaurant per sq km) and MONACO(Riders per Sq km). • Managed to convert 70% of the client portfolio from Own Deliveries to Deliveries managed by Zomato. Overview: Helping newly brands on-boarded on the online platform gain operational efficiency to manage online orders. Key Deliverables: • 120 Brand portfolio managed. Migrated 40% to Strategic Account Management team, highest migration in the city for OND 2017. • Worked upon Multiple projects - SALT(Discounting), DENSITY(Restaurant per sq km) and MONACO(Riders per Sq km). • Managed to convert 70% of the client portfolio from Own Deliveries to Deliveries managed by Zomato.

Relationship Manager

• Mar 2015 - Jul 2017

Overview: Face of the bank’s branch to key HNI Account Holders and Current Accounts of top organizations. Key Deliverables: • Portfolio revenue target of Rs 26,00,000 achieved in the 1st year. • Captured 2.5 Cr of investments in Mutual funds for the month of February 2017. • Credit Card penetration of 77% for the portfolio, Highest in the Region for JFM 2017. Overview: Face of the bank’s branch to key HNI Account Holders and Current Accounts of top organizations. Key Deliverables: • Portfolio revenue target of Rs 26,00,000 achieved in the 1st year. • Captured 2.5 Cr of investments in Mutual funds for the month of February 2017. • Credit Card penetration of 77% for the portfolio, Highest in the Region for JFM 2017.

Intern

• Feb 2014 - May 2014

Worked with the Pre-Sales team to help them construct case studies that led to better selling. Project: Standardization of Pre-Sales and Bide Management process in an IT Organization. Worked with the Pre-Sales team to help them construct case studies that led to better selling. Project: Standardization of Pre-Sales and Bide Management process in an IT Organization.

Intern

• Mar 2011 - May 2011

Interned with the retail branch unit to help sales associates with the right data and information that can be shared with their customers. Project: Scope of tourism in Tashkent - Uzbekistan. Interned with the retail branch unit to help sales associates with the right data and information that can be shared with their customers. Project: Scope of tourism in Tashkent - Uzbekistan.