General Manager - Finance

• Jul 2022 - Present

I was hired into this General Manager position, leading all aspects of financial reporting and compliance, the division P&L strategy and the evaluation of investment proposals and automation opportunities. Key achievements include: ◼️Lead the evaluation of Group investment proposals aligned to their overall strategy/vision and direct the in-depth evaluation of M&A proposals. ◼️Successfully enabled the automation of sub-functions in Accounting and Finance with integration in ERP. ◼️Lead cross-functional team on ongoing project to optimise business costs and improve efficiency. ◼️Supported the digitisation of employee reimbursement claims and payment processing of vendors. Show less

Chief Financial Officer

• Dec 2021 - Jun 2022

I was hired into this CFO position, as a key member of the management team, directing profitability improvements and strategies to improve the market share. I ensured innovative and timely decision making while also meeting regulatory compliance requirements to drive competitiveness in the market. Key achievements include: ◼️Drove improvements in business analytics and restructured reporting to support rapid decision making. ◼️Implemented a robust budgetary control system and guided the purchases of key raw materials well in advance to gain benefits on pricing and availability. ◼️Supported the CEO in improving the product reach, focusing on fast-moving and future-proof product-lines and cutting down on more standard, legacy product lines. ◼️Improved the efficiency of logistic operations to optimise costs, significantly improving product availability in various geographies. ◼️Led significant improvements in the cost of financing via alternate financing solutions. ◼️Delivered strategies to improve brand visibility through ensuring the delivery of efficient, clear and engaging communications and marketing. Show less

General Manager-Corporate Finance & Accounts

• Dec 2020 - Nov 2021

I was promoted into this role with a key focus on arranging funding, negotiating with financial institutions and vendors, and participating in management-level strategic decision making. Additionally, I led improvements in internal controls and financial reporting compliance and ensured delivery of timely MI reporting and tax compliance activities. Key achievements include: ◼️Drove key activities to identify new sourcing of finance and finance products. ◼️Successfully implemented VAT in Oman for all the business sectors of the Group. ◼️Led the securitisation of receivables compliant with IFRS for derecognition in financial statements. ◼️Implemented digital payments in the Group and automations in purchase functions. ◼️Instrumental in exiting businesses that were not aligned to the overall objectives of the Group Show less

DGM - Accounts & Taxation

• Jan 2015 - Dec 2020

I was promoted into this role to drive improvements in internal controls and financial reporting compliance while ensuring the timely delivery of MI reporting and tax compliance. Key achievements include: ◼️Spearheaded the implementation of VAT in UAE and implemented IFRS9 via the development and delivery of a model for receivables. ◼️Improved internal control on cash collection by dynamically integrating the external cash collection process with SAP. ◼️Led the successful continuous training of local talents to improve their accounting skillsets in close alignment with the Government’s vision. Show less

Divisional Manager - Accounting

• Jan 2008 - Dec 2014

Functional Consultant - FICO

• Sep 2006 - Dec 2007

End to End implementation of SAP End to End implementation of SAP

Assistant General Manager

• May 2000 - Oct 2006

Plant Accountant

• May 1999 - Apr 2000

In Charge of Plant Accounts, Product Costs and Logistics In Charge of Plant Accounts, Product Costs and Logistics

Asst Manager - Accounts

• Apr 1996 - May 1999