Alexandra Hagan Barba

Brand Supervisor at McGarrah Jessee
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Contact Information
us****@****om
(386) 825-5501
Location
US
Languages
  • English Native or bilingual proficiency
  • Spanish Native or bilingual proficiency

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Bio

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Experience

    • United States
    • Advertising Services
    • 100 - 200 Employee
    • Brand Supervisor
      • Apr 2022 - Present

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Account Director
      • Feb 2020 - Apr 2022

      Head of Client Service department. Oversee all clients and lead on Total Wine & More brand.

    • Account Supervisor
      • Jan 2019 - Jan 2020

      Account Service lead on on two 7-Eleven brands: Stripes Convenience Stores and Laredo Taco Company. Additional clients include: Shotgun Seltzer, Texas A&M University Kingsville, Lemi Shine, Celis Brewery, & Brookshire Brothers Grocery.

    • Senior Account Executive
      • Jan 2016 - Dec 2018

    • Marketing Manager
      • Jun 2014 - Jan 2016

      In charge of all marketing efforts in accordance with educational programs directed towards bilingual students. Manage all communication with clients from school districts and region centers in the United States and in other countries such as Spain and Costa Rica. In charge of social media, email marketing campaigns, and all event activations. Oversee inventory of educational materials and the shipping of products for professional development trainings on a timely basis. Developed new website for the company with online store for materials. Monitoring traffic with google analytics and developing ideas to evolve site to become as user friendly and accessible to our clients as possible. www.valleyspeech.org

    • United States
    • Advertising Services
    • 200 - 300 Employee
    • Account Coordinator
      • Feb 2013 - Jun 2014

      Worked on the McDonald’s account for the Austin and Waco markets. In charge of leading all TV, Radio, Digital, Print, OOH, and POP jobs from start to finish for the 2 markets and ensure timely delivery of assets. I was the designated liason between the client and the various creative teams. Other tasks included coordinating all Added Value in accordance with new product launches, facilitating Local Store Marketing events including grand openings, and executing all sponsorship activations. Communicated to client on a weekly basis of all local marketing efforts and deliver presentations to client at monthly Co-op meetings.

    • United States
    • Online Media
    • 1 - 100 Employee
    • Marketing
      • Jan 2012 - Jun 2012

      Author of various blog posts on Do512.com. Selected to work closely with the marketing manager of Tabbedout, a mobile phone app, for all blog posts featuring the company in order to promote their product. Composed Facebook and Twitter posts daily, and created upcoming events on the site on a regular basis. Responsible for live social media updates and provided on-site assistance during live streamed in-studio performances featuring national artists. Helped Do512 manage multiple shows with various sponsors during the SXSW music festival.

    • Music
    • 200 - 300 Employee
    • Festival Marketing
      • Jan 2011 - Sep 2011

      Provided full time support to the Festival Marketing Department in the research, planning, and execution phases of music festivals, charity events, and concerts. Assisted team by updating media flow charts, researching cost information through media kits, and working actual events. Official liaison and on-site coordinator for C3 Presents at two official Lollapalooza aftershows that took place at the Subterranean and the House of Blues in Chicago. Managed all communication between the sponsors, media companies, the bands, and the venues. Monitored the goals set for the social media and advertising each week, and coordinated all branding efforts.

  • Breeden McCumber Advertising
    • Brownsville, Texas Area
    • Research Intern
      • Jul 2010 - Aug 2010

    • Legislative Intern
      • Jan 2009 - May 2009

      Interned for the office of Representative Eddie Lucio III during the 83rd Session of the Texas Legislature. Compiled research that challenged unfavorable bills throughout the session. Sat in on various sessions and provided Representative Lucio with relevant information to strengthen his argument regarding the passage of various bills. Responsible for drafting and managing all correspondence, in addition to actively listening and logging opinions of various organizations and constituents in our district.

Education

  • The Chinese University of Hong Kong
    International Advertising
  • The University of Texas at Austin
    Bachelor of Science (BS), Advertising

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