George Jiang

Account Manager, Activations at Loaded
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Contact Information
us****@****om
(386) 825-5501
Location
Santa Monica, California, United States, US

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Experience

    • United States
    • Entertainment Providers
    • 1 - 100 Employee
    • Account Manager, Activations
      • Jul 2021 - Present

      Santa Monica, California, United States ● Collaborate with multiple departments to ensure fulfillment of activations. ● Own and lead the life cycle of influencer activations and brand campaigns through brand sales, brand partnerships, and game developer sales. ● Working hand-in-hand with the Talent, Creative, Sales, and Open World Solutions teams to execute timely, cohesive, and thoughtful creative deliverables that meet or exceed client expectations. ● Establish and execute roadmaps for various projects and campaigns… Show more ● Collaborate with multiple departments to ensure fulfillment of activations. ● Own and lead the life cycle of influencer activations and brand campaigns through brand sales, brand partnerships, and game developer sales. ● Working hand-in-hand with the Talent, Creative, Sales, and Open World Solutions teams to execute timely, cohesive, and thoughtful creative deliverables that meet or exceed client expectations. ● Establish and execute roadmaps for various projects and campaigns including product launches with brand partners and entire gaming campaigns. ● Managed the Gillette Gaming Alliance 4.0 global partnership, which included communicating, planning, consulting, and executing activations with Gillette Global and 11 regional Gillette markets, as well as 32 international off-roster talent. ● Analyze and break down data for clients during reporting to understand how successful a campaign was. ● Brand Projects: Uber Eats x Wendy's, Gillette, McDonald's, NASCAR, Americas Cardroom, McLaren ● Brand Partnerships: Razer, Discord, Logitech/ASTRO, NZXT, Displate, Govee Show less

    • Business Development Manager
      • Jul 2016 - Jan 2020

      Westminster, CO ● Increased yearly revenue from $480,000 to $720,000 within three years. ● Developed business strategies to attract new customers and retain existing customers. ● Partnered with local businesses to expand presence within the community. ● Managed back-of-house staff to stay organized and maximize productivity during peak hours.

    • Account Executive, Contract
      • Oct 2017 - Jan 2018

      Golden, CO ● Consulted Carbon Entertainment on sponsorships to help fund the production of esports projects. ● Initiated and built a B2C reusable program pipeline to grow the brand. ● Planned sponsorship decks and finding clients interested in sponsoring projects. ● Project: Moonduck.tv’s Dota 2 Midas Mode, PlayerUnknown's Battlegrounds Carbon Series, Carbon University.

    • United States
    • Entertainment Providers
    • 1 - 100 Employee
    • Account Executive
      • Aug 2015 - Jun 2016

      Santa Ana, CA ● Developed and implemented individual event strategies for multiple B2B and B2C events. ● Negotiated contracts and worked alongside multiple departments to fulfill deliverables. ● Communicated with event attendees and upper management to improve future events. ● Notable Events: Heroes of the Storm: Heroes Rising, Overwatch: Agents Rising, Esports Arena Hearthstone Invitational, 2015 LoL World Finals Viewing Party, Esports Arena Counter-Strike Showdown Championship

    • Business Director
      • Mar 2014 - Sep 2015

      Irvine, California, United States ● Co-founded the largest collegiate gaming club in the nation. ● Tasked with finding sponsors and maintaining relationships for future partnerships. ● Negotiated contracts with clients to maximize outcomes for both parties. ● Worked with other universities and colleges to collaborate on events. ● Projects: League of Legends Midnight Finals 2014 Viewing Party at The Hangar, All Systems Go LAN, Press Start LAN: Irvine 2015, Copper Door Fireside Gathering

    • United States
    • Higher Education
    • 700 & Above Employee
    • Building Lead, Operations Crew
      • Dec 2014 - Aug 2015

      Irvine, CA ● Managed and led student crews on set-up and tear-down of events at the UCI Student Center. ● Worked with clients to solve problems with tech issues or set-up problems. ● AV Tech trained.

    • United States
    • Online Media
    • 500 - 600 Employee
    • Long Beach MMORPG Examiner
      • Dec 2013 - Mar 2014

      ● Wrote about my passion for gaming. ● Articles show my knowledge for the English language, as well as writing abilities.

Education

  • University of California, Irvine
    Bachelor of Arts (BA), Business/Managerial Economics
    2012 - 2016

Community

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