Marketing Strategist

• Jun 2015 - Present

Working Group Assistant of Government Affairs

• Feb 2014 - Jun 2014

• Collected data, wrote, compiled and edited the EUCCC Annual Position Papers of three Working Groups (WG) and coordinated series of lobby actions based on the Position Papers between EU-China • Provided consecutive interpretation for EU – China bilateral conferences on IPR standards and regulations • Liaised and assisted meetings and activities of seven WGs including Finance & Taxation, Information Communication Technology, Private Equity and Merger Acquisition, Human Resource Forum, Standards & Conformity Assessment, Quality and Safety, Healthcare Equipment etc. and one COCIR Desk Show less

Researcher

• Aug 2013 - Jan 2014

• Conducted independent consumer insight researches: audience effect of product replacement in micro-film Nippon Paint 3+7, celebrity satisfactory research of branded chewing gum • Completed group project Promotion of a New Brand of Integrated Kitchen for Middle Class including table research, market analysis, consumer survey, brand positioning and strategy plan • Conducted independent consumer insight researches: audience effect of product replacement in micro-film Nippon Paint 3+7, celebrity satisfactory research of branded chewing gum • Completed group project Promotion of a New Brand of Integrated Kitchen for Middle Class including table research, market analysis, consumer survey, brand positioning and strategy plan

Assistant in Brand Creation Center

• Jul 2013 - Aug 2013

• Translated and prepared research and presentation materials • Conducted comparative brand analysis of Cooper Tire, brand structure and positioning analysis of Master Kong • Translated and prepared research and presentation materials • Conducted comparative brand analysis of Cooper Tire, brand structure and positioning analysis of Master Kong

Media Management Coordinator at Chief Editor's Office

• Mar 2013 - Jun 2013

• Managed the social media marketing of two programs, namely Star in Danger: The High Dive (a variety show) and Open Sesame (a quiz show), increased the audience rating to 1.8 and a share of 8.7% • Promoted programs via Weibo, including previews, reviews and live-broadcasting and online audience interaction • Managed the social media marketing of two programs, namely Star in Danger: The High Dive (a variety show) and Open Sesame (a quiz show), increased the audience rating to 1.8 and a share of 8.7% • Promoted programs via Weibo, including previews, reviews and live-broadcasting and online audience interaction

STV News “Doctor Who” Program Assistant

• Aug 2012 - Sep 2012

• Independently completed the program plan of Doctor Who on the episode of hypertension prevention which won SMG the weekly Chief Award • Promoted programs on Weibo: copy writing and audience interaction • Independently completed the program plan of Doctor Who on the episode of hypertension prevention which won SMG the weekly Chief Award • Promoted programs on Weibo: copy writing and audience interaction

Manager Assistant

• Aug 2011 - Sep 2011