Katie G.
Senior Copywriter at Formerly Known As- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Riley Scrivner
Katie works with an energy that is infectious to the people around her. During her stay at Popchips, I watched the circle around me be continually influenced by her charming personality as she explained the value of 'popping Popchips' instead of other snack options. She is very savvy in social media, injecting a personality to a brand that is both inviting and adventurous. It is hard to deny her being successful in whatever field she chooses as she is just as talented as she is determined. Katie is a great addition to any team that is in the business of making money while making friends.
Jen Garcia
In my years of working in a PR agency, I have never been so fortunate to work with such a detail-oriented, motivated and ambitious PR professional as Katie. I had the opportunity to work with Katie on several major initiatives during our time at Porter Novelli together, most notably being the BREW Conference (hosted by Qualcomm in San Diego each year). Despite starting only two months prior to the event, Katie dove in and was able to successfully project manage everything from logistics, international media coordination and media/analyst relations activities. She successfully staffed the event and showcased a willingness to do what it took to get her clients the PR results they desired. She is always up to date on the latest in media/analyst relations along with social media capabilties. I would hire Katie in any role.
Riley Scrivner
Katie works with an energy that is infectious to the people around her. During her stay at Popchips, I watched the circle around me be continually influenced by her charming personality as she explained the value of 'popping Popchips' instead of other snack options. She is very savvy in social media, injecting a personality to a brand that is both inviting and adventurous. It is hard to deny her being successful in whatever field she chooses as she is just as talented as she is determined. Katie is a great addition to any team that is in the business of making money while making friends.
Jen Garcia
In my years of working in a PR agency, I have never been so fortunate to work with such a detail-oriented, motivated and ambitious PR professional as Katie. I had the opportunity to work with Katie on several major initiatives during our time at Porter Novelli together, most notably being the BREW Conference (hosted by Qualcomm in San Diego each year). Despite starting only two months prior to the event, Katie dove in and was able to successfully project manage everything from logistics, international media coordination and media/analyst relations activities. She successfully staffed the event and showcased a willingness to do what it took to get her clients the PR results they desired. She is always up to date on the latest in media/analyst relations along with social media capabilties. I would hire Katie in any role.
Riley Scrivner
Katie works with an energy that is infectious to the people around her. During her stay at Popchips, I watched the circle around me be continually influenced by her charming personality as she explained the value of 'popping Popchips' instead of other snack options. She is very savvy in social media, injecting a personality to a brand that is both inviting and adventurous. It is hard to deny her being successful in whatever field she chooses as she is just as talented as she is determined. Katie is a great addition to any team that is in the business of making money while making friends.
Jen Garcia
In my years of working in a PR agency, I have never been so fortunate to work with such a detail-oriented, motivated and ambitious PR professional as Katie. I had the opportunity to work with Katie on several major initiatives during our time at Porter Novelli together, most notably being the BREW Conference (hosted by Qualcomm in San Diego each year). Despite starting only two months prior to the event, Katie dove in and was able to successfully project manage everything from logistics, international media coordination and media/analyst relations activities. She successfully staffed the event and showcased a willingness to do what it took to get her clients the PR results they desired. She is always up to date on the latest in media/analyst relations along with social media capabilties. I would hire Katie in any role.
Riley Scrivner
Katie works with an energy that is infectious to the people around her. During her stay at Popchips, I watched the circle around me be continually influenced by her charming personality as she explained the value of 'popping Popchips' instead of other snack options. She is very savvy in social media, injecting a personality to a brand that is both inviting and adventurous. It is hard to deny her being successful in whatever field she chooses as she is just as talented as she is determined. Katie is a great addition to any team that is in the business of making money while making friends.
Jen Garcia
In my years of working in a PR agency, I have never been so fortunate to work with such a detail-oriented, motivated and ambitious PR professional as Katie. I had the opportunity to work with Katie on several major initiatives during our time at Porter Novelli together, most notably being the BREW Conference (hosted by Qualcomm in San Diego each year). Despite starting only two months prior to the event, Katie dove in and was able to successfully project manage everything from logistics, international media coordination and media/analyst relations activities. She successfully staffed the event and showcased a willingness to do what it took to get her clients the PR results they desired. She is always up to date on the latest in media/analyst relations along with social media capabilties. I would hire Katie in any role.
Experience
-
Formerly Known As
-
Advertising Services
-
200 - 300 Employee
-
Senior Copywriter
-
Nov 2021 - Present
Senior copywriter for Starbucks Rewards. Senior copywriter for Starbucks Rewards.
-
-
-
Consultant
-
San Francisco Bay Area
-
Freelance Copywriter
-
Jan 2014 - Nov 2021
Client work includes: -Starbucks -KiwiCo -Rhythm Superfoods -Harmless Harvest -Just Desserts -Mezzetta Foods -everydayhero -Capital Beauty -EquBot -New business pitch decks -Top PR and creative agencies Client work includes: -Starbucks -KiwiCo -Rhythm Superfoods -Harmless Harvest -Just Desserts -Mezzetta Foods -everydayhero -Capital Beauty -EquBot -New business pitch decks -Top PR and creative agencies
-
-
-
Harmless Harvest
-
United States
-
Food and Beverage Services
-
100 - 200 Employee
-
Social Media Consultant
-
2017 - 2018
Managed social media content and online influencer program. Managed social media content and online influencer program.
-
-
-
Mezzetta
-
United States
-
Food and Beverage Manufacturing
-
1 - 100 Employee
-
Marketing Copywriter
-
2014 - 2016
-Wrote various brand materials, including packaging, social media, blog, website, e-newsletter, FAQs, radio and print ads, in-store signage, sales collateral and internal communications -Worked closely with cross-functional teams and designers to ensure that images consistently complimented creative copy and adhered to the brand's goals and guidelines -Wrote the copy for the Mezzetta Kiss Cam and in-stadium ads for the Golden State Warriors -Wrote various brand materials, including packaging, social media, blog, website, e-newsletter, FAQs, radio and print ads, in-store signage, sales collateral and internal communications -Worked closely with cross-functional teams and designers to ensure that images consistently complimented creative copy and adhered to the brand's goals and guidelines -Wrote the copy for the Mezzetta Kiss Cam and in-stadium ads for the Golden State Warriors
-
-
-
popchips
-
United States
-
Food & Beverages
-
1 - 100 Employee
-
Marketing Communications Manager
-
2010 - 2014
-Served as digital copywriter and managed global editorial content for all online channels, including the brand’s blog, website, e-newsletter and social media -Worked closely with designers to ensure cohesive copy and creative execution-Ghostwriter for celebrity brand partners, including Ashton Kutcher, Katy Perry and Jillian Michaels -Worked cross-functionally to develop and deploy creative campaigns with PR, field, retailers, brand partners, nutritionists and celebrity ambassadors-Managed 15 regional social media managers across North America and the UK; lead ongoing trainings to ensure consistent brand voice-Worked closely with designers to ensure cohesive copy and creative execution-Managed evangelist program and identified, engaged and empowered top influencers toadvocate on behalf of the brand-Served as interim PR manager and temporarily managed PR and influencer agenciesKey Accomplishments:-Created popchips’ proprietary “Social Media Communications Guide” to empower employees and ambassadors to consistently communicate on behalf of the brand-Developed and ran the brand’s first blog, and established a presence on emerging social media platforms, which increased the company’s digital footprint by approximately 3,000% in four years Show less
-
-
Buzz Marketing Manager
-
2011 - 2012
-
-
Buzz Marketing Coordinator
-
2010 - 2011
-
-
-
Porter Novelli
-
United States
-
Public Relations and Communications Services
-
700 & Above Employee
-
Assistant Account Executive
-
2008 - 2010
-Developed and edited various press materials for consumer technology clients, including Hewlett-Packard, Qualcomm and Sony -Coordinated interviews for senior leadership and helped develop supporting messaging Staffed Qualcomm’s annual BREW Conference and developed their first Twitter script -Reconstructed Hewlett-Packard’s quarterly Mac-Connect newsletter to better appeal to Mac users, which resulted in an increased readership of nearly 15% -Developed and edited various press materials for consumer technology clients, including Hewlett-Packard, Qualcomm and Sony -Coordinated interviews for senior leadership and helped develop supporting messaging Staffed Qualcomm’s annual BREW Conference and developed their first Twitter script -Reconstructed Hewlett-Packard’s quarterly Mac-Connect newsletter to better appeal to Mac users, which resulted in an increased readership of nearly 15%
-
-
-
Gable Public Relations
-
United States
-
Public Relations and Communications Services
-
1 - 100 Employee
-
Account Coordinator
-
2007 - 2008
-Provided communications support for a variety of regional healthcare clients, including Pfizer La Jolla and SeQual Technologies -Provided communications support for a variety of regional healthcare clients, including Pfizer La Jolla and SeQual Technologies
-
-
Education
-
San Diego State University-California State University
B.A., Journalism
Community
