Experience

Rev-A-Shelf

• United States
• Manufacturing
• 100 - 200 Employee

• Marketing Services Manager

  • Sep 2011 - Present

  Louisville, KY • Responsible for overseeing day-to-day operations and managing the Social Media and Digital Content Strategists o Develops campaigns and advertising budgets, oversees influencer participation, copywriting, proofing, and editing o Leads event production for trade shows and special events overseeing purchases, prop set up, display inventory, and spatial design photography in-studio and on location o Manages sponsorships with publications such as Atlanta Home and Garden, including… Show more • Responsible for overseeing day-to-day operations and managing the Social Media and Digital Content Strategists o Develops campaigns and advertising budgets, oversees influencer participation, copywriting, proofing, and editing o Leads event production for trade shows and special events overseeing purchases, prop set up, display inventory, and spatial design photography in-studio and on location o Manages sponsorships with publications such as Atlanta Home and Garden, including magazine advertisements and contractors to fulfill product and marketing needs • Serves as the company liaison to manage public relations requests such as press tours at events, as well as partnerships and product marketing opportunities for use on shows such as Property Brother and Rachel Ray • Develops strategic marketing initiatives to ensure consistent workflow and collaborations with internal and external stakeholders • Leads all efforts surrounding photography, both in-studio and on-location; reviews and approves all photographs o Developed a Wayfair campaign advertisement from start to finish, including storyboard creation, location sourcing, prop design, and model selection o Successfully designed and choreographed the set up of a photography studio with a prop room, and six displays used for creating marketing content and virtual trade event during COVID • Leads PR announcements and strategy for four company acquisitions covering details such as asset consolidation, incorporations, social media platforms, writing copy, and photography • Performs 3D render reviews on photography materials to mentor the designer on how to create more photorealistic renderings • Administers charitable partnerships with organizations such as GE, Harbor House, and Homes for Our Troops to provide products to non-profit partners • Attends NKBA events to network, further industry knowledge, and create partnerships with manufacturers and designers to source low-cost display materials and shooting locations

• Marketing Manager

  • Sep 2005 - Sep 2011

  United States • Responsible for managing the graphic design staff to implement marketing campaigns and oversee company deliverables • Negotiated a printing machine contract resulting in bulk mailing savings of over $100K a year • Created a custom database for internal tracking, and lead the redesign and launch of websites and social media platforms



Tresco Lighting

• United States
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Public Relations and Advertising Manager

  • Jan 2011 - Present

  Louisville, Kentucky Area



Grindmaster-Crathco

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Marketing Coordinator

  • 1997 - 2005

  Louisville, KY Support key marketing objectives and goals. In addition to general administrative support of the marketing and sales department, trade show coordination, special event planning, and public relations support.

• Executive Assistant

  • 1996 - 1997

  Louisville, Kentucky Provide administrative support for Vice President of Sales & Marketing by performing general administrative tasks, coordinate meetings, prepare reports and other confidential materials, arrange travel, manage expenses and train other support staff.