David M. Guccione
Account Supervisor, Experiential Client Service at 160over90- Claim this Profile
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Bio
Julian Rad
David is such a fantastic combination of everything that we need to see more of in our industry, but first and foremost, he is a tireless and devoted teammate. I can’t stress that word enough - teammate. I feel some times that we don’t take that word seriously enough, so let me say that again: David is first and foremost, a brilliant and wonderful teammate. He steps forward into leadership with great ease and comfort, is more than willing to do the work necessary to unpack difficult briefs and challenging business problems. A compulsive researcher, David’s enthusiasm comes primarily from his curiosity, not just about the opportunity before us, but about the possibilities on how we can strategically capitalize for success. He’s a catalyst to process and integral to structure and cohesion - I think this comes from his ability to recognize and have great appreciation for every single one of us who are shoulder to shoulder with him, that we’re all in this together, we need each other, we all have a role to play and if we don’t, we can’t succeed. David takes that responsibility very seriously, and with an infectious positivity and proactive outlook. Teammates as talented and devoted as he are few and far between.
Erin Hughes
David’s personality and professionalism made him a pleasure to work with. Always genuinely checking in and looking out for his fellow humans while making sure the work gets done, incredible experiences were the outcome, and we were having fun along the way!
Julian Rad
David is such a fantastic combination of everything that we need to see more of in our industry, but first and foremost, he is a tireless and devoted teammate. I can’t stress that word enough - teammate. I feel some times that we don’t take that word seriously enough, so let me say that again: David is first and foremost, a brilliant and wonderful teammate. He steps forward into leadership with great ease and comfort, is more than willing to do the work necessary to unpack difficult briefs and challenging business problems. A compulsive researcher, David’s enthusiasm comes primarily from his curiosity, not just about the opportunity before us, but about the possibilities on how we can strategically capitalize for success. He’s a catalyst to process and integral to structure and cohesion - I think this comes from his ability to recognize and have great appreciation for every single one of us who are shoulder to shoulder with him, that we’re all in this together, we need each other, we all have a role to play and if we don’t, we can’t succeed. David takes that responsibility very seriously, and with an infectious positivity and proactive outlook. Teammates as talented and devoted as he are few and far between.
Erin Hughes
David’s personality and professionalism made him a pleasure to work with. Always genuinely checking in and looking out for his fellow humans while making sure the work gets done, incredible experiences were the outcome, and we were having fun along the way!
Julian Rad
David is such a fantastic combination of everything that we need to see more of in our industry, but first and foremost, he is a tireless and devoted teammate. I can’t stress that word enough - teammate. I feel some times that we don’t take that word seriously enough, so let me say that again: David is first and foremost, a brilliant and wonderful teammate. He steps forward into leadership with great ease and comfort, is more than willing to do the work necessary to unpack difficult briefs and challenging business problems. A compulsive researcher, David’s enthusiasm comes primarily from his curiosity, not just about the opportunity before us, but about the possibilities on how we can strategically capitalize for success. He’s a catalyst to process and integral to structure and cohesion - I think this comes from his ability to recognize and have great appreciation for every single one of us who are shoulder to shoulder with him, that we’re all in this together, we need each other, we all have a role to play and if we don’t, we can’t succeed. David takes that responsibility very seriously, and with an infectious positivity and proactive outlook. Teammates as talented and devoted as he are few and far between.
Erin Hughes
David’s personality and professionalism made him a pleasure to work with. Always genuinely checking in and looking out for his fellow humans while making sure the work gets done, incredible experiences were the outcome, and we were having fun along the way!
Julian Rad
David is such a fantastic combination of everything that we need to see more of in our industry, but first and foremost, he is a tireless and devoted teammate. I can’t stress that word enough - teammate. I feel some times that we don’t take that word seriously enough, so let me say that again: David is first and foremost, a brilliant and wonderful teammate. He steps forward into leadership with great ease and comfort, is more than willing to do the work necessary to unpack difficult briefs and challenging business problems. A compulsive researcher, David’s enthusiasm comes primarily from his curiosity, not just about the opportunity before us, but about the possibilities on how we can strategically capitalize for success. He’s a catalyst to process and integral to structure and cohesion - I think this comes from his ability to recognize and have great appreciation for every single one of us who are shoulder to shoulder with him, that we’re all in this together, we need each other, we all have a role to play and if we don’t, we can’t succeed. David takes that responsibility very seriously, and with an infectious positivity and proactive outlook. Teammates as talented and devoted as he are few and far between.
Erin Hughes
David’s personality and professionalism made him a pleasure to work with. Always genuinely checking in and looking out for his fellow humans while making sure the work gets done, incredible experiences were the outcome, and we were having fun along the way!
Experience
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160over90
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United States
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Advertising Services
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500 - 600 Employee
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Account Supervisor, Experiential Client Service
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May 2022 - Present
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XD Agency
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United States
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Marketing Services
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1 - 100 Employee
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Director, Client Development
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Oct 2021 - May 2022
Director, Client Development on Waste Management business Director, Client Development on Waste Management business
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GT's Living Foods
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United States
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Food & Beverages
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100 - 200 Employee
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Bay Area Brand Activation Manager
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May 2020 - Oct 2021
Oversaw all marketing and brand activation activities in the SF Bay Area, working closely with Marketing HQ and lateral Brand Experience teams. Managed all events, networking and partnership sourcing, development of the brand in off premise channel through sampling/360 programming, brand education, vehicle/storage/asset management, On-Premise sales/partnerships and recap/budget management. Responsible for overall performance of GT's Living Foods products in the local market, overseeing a 5% increase in market share year over year in GT's third largest market by sales volume. Managed full time Brand Activation Specialist as well as 20 person Brand Ambassador team, and all sampling and scheduling Led all Brand Experience team creative briefing in support Brand Experience Director, including design of campaigns, assets, coupons, recap templates, partnership assets, and POP materials. Oversaw On Premise sales in the Bay Area, creating relationships with 20 new accounts adding an additional $40k in revenue for our distributor partners annually Show less
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Jack Morton Worldwide
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United States
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Advertising Services
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700 & Above Employee
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Account Manager
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Aug 2018 - May 2020
Team lead across the Google business, leading programs for Google for Startups, Google for Education (K-12 + Higher Ed), Waze, and Google's Global Business Org Planned and executed internal and external Google events including multi-city tours, training programs, trade shows, event kits, and 10,000+ person conferences Led development of Google Cloud Platform "Student Playbook" training materials for college students Diversity, Equity, and Inclusion council lead for the West Coast office Led and supported new business pitches for Twitch, Waze, Waymo, and Digitate Led all internal and external case study reporting, and award submissions for the West Coast office, leading to two internal Gold Awards for Google Next 2018 Show less
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The Jewish Federation of Greater Los Angeles
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United States
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Non-profit Organizations
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100 - 200 Employee
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Assistant Director, Nu Roots Community Fellowship
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Oct 2016 - Jul 2018
Built and managed young adult community in West Hollywood via grassroots one on one interactions, connecting them to a diverse mix of spiritual opportunities (programming, volunteer, civic/social justice, personal/professional development) Lead development and planning of ultra localized community-based events in the Los Angeles DMA Managed all local community data reporting and analytics via CRM software to design custom experiences based on market insights and key growth strategies Show less
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Prism Sport + Entertainment
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Sponsorship & Events Manager
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Oct 2014 - Oct 2016
Led pitch and secured business as Lead Event Director on Global launch of Infiniti Q60, hosting over 200 Tier 1 + Tier 2 journalists from North America, EMEA, Japan, and Oceania over a two week period. Responsibilities included: developing driving routes, vendor/venue management, staff management/training, culinary selections, press kit material production, executive travel logistics, journalist travel logistics management, vehicle coordination (dynamic + static), and oversight of all event related logistics. Account Lead on the Infiniti Performance Team in US + Canada, managing all local marketing extensions around United States Grand Prix and Canadian Grand Prix. Marketing extensions included: VIP hosting, media + PR programming, driver/celebrity appearances, live demonstration events, global executive hosting, asset/ticket management, and street team / grassroots initiatives. Led and supported all North American regional extensions of Global Infiniti Red Bull Racing sponsorship with Canada, US, and Mexican markets. Programs included: Infiniti Performance Engineering Academy, Infiniti Ultimate F1 Test Drive, and Go Zero to Infiniti live demonstration. Show less
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Marketing Director
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Sep 2014 - Oct 2014
Led external B2B Marketing and Branding efforts for new business acquisition. Led external B2B Marketing and Branding efforts for new business acquisition.
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Jack Morton Worldwide
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United States
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Advertising Services
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700 & Above Employee
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Account Manager, Senior Account Executive, Account Executive, Intern
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Aug 2010 - Sep 2014
Negotiated, managed, and activated MLB sponsorship portfolio for Chevrolet + Cadillac including: Los Angeles Dodgers, Anaheim Angels, San Francisco Giants, Oakland Athletics, and Arizona Diamondbacks. Developed customized marketing solutions for Western Region Chevrolet Dealers leveraging National and Regional partnerships in developing omni channel promotional campaigns with advertising and digital agency counterparts Led development of digital and creative assets, managing cross functional agency teams for ticket + vehicle sweepstakes, trip sweepstakes, web landing pages, online banner and digital ad placements to support partnership activities Led cross functional agency/client team for ACDelco National Sales Meeting in Las Vegas. Designed guest experience and activities via negotiated partnerships. Managed overall P+L, event timeline, food and beverage, audio visual, stage/ballroom design, all post event surveying, and analytics Show less
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The Athlete's Agency
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Century City, CA
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Summer Intern
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Jul 2006 - Aug 2006
Start up speakers' bureau focused on finding sports personalities to speak at events Compiled an alternative computer based filing system that made finding over 100 client's information quicker and simpler Helped coordinate "Project Play" kickball fundraising event, to fund community programs that promote sports and outdoor activities for children Start up speakers' bureau focused on finding sports personalities to speak at events Compiled an alternative computer based filing system that made finding over 100 client's information quicker and simpler Helped coordinate "Project Play" kickball fundraising event, to fund community programs that promote sports and outdoor activities for children
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Interscope Records
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Musicians
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500 - 600 Employee
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Publicity Dept. Intern
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Jan 2006 - Mar 2006
Scanned daily periodicals for artist mentions, responsible for filing and organizing Created and distributed promotional mailings for the press releases of new albums for artists such as Eminem, Gwen Stefani, Beck etc. Scanned daily periodicals for artist mentions, responsible for filing and organizing Created and distributed promotional mailings for the press releases of new albums for artists such as Eminem, Gwen Stefani, Beck etc.
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Student Participant
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Mar 2004 - May 2004
Lived in Israel for two months while attending Israeli High School, which included leadership training and cultural learning (language, traditions, history, etc.) Lived in Israel for two months while attending Israeli High School, which included leadership training and cultural learning (language, traditions, history, etc.)
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Education
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2006 - 2010
Questrom School of Business, Boston University
BSBA, Marketing and International Management
Community
