Daphne Thomson

Consultant at Slate Consulting K.K.
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Contact Information
us****@****om
(386) 825-5501
Location
Prince Rupert, British Columbia, Canada, CA
Languages
  • German Limited working proficiency
  • Afrikaans Native or bilingual proficiency
  • English Native or bilingual proficiency

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Brett Dovey

Looking for a knowledgeable person in marketing, and business? Daphne is the person who should be on your contact list. She has a vast understanding and grasp of the latest trends, and techniques and is sure to add value to anything she touches.

LinkedIn User

Daphne was wonderful person. She can really mentor women to balance work & life. I suggest everyone to follow her website where she teaches women empowerment, work-life balance, sales skills. She has transformed many women globally.

Suzanne Scarrow

Daphne has clarified for me the way forward with my business. I sought Daphne’s assistance when transitioning my business and I am glad I did. Daphne’s knowledge and clear thinking has given me the confidence to move forward.

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Experience

    • Japan
    • Staffing and Recruiting
    • 1 - 100 Employee
    • Consultant
      • Oct 2021 - Present

      Headhunting for the Japanese Market specializing in all round Marekting PositionsFind and attract qualified candidates for open positionsDesign and implement overall recruiting strategyDevelop and update job descriptions and job specificationsPerform job and task analysis to document job requirements and objectivesPrepare recruitment materials and post jobs to appropriate job board/newspapers/colleges etcSource and recruit candidates by using databases, social media, cold calling etcScreen candidates resumes and job applicationsConduct interviews using various reliable recruiting and selection tools/methods to filter candidates within scheduleAssess applicants’ relevant knowledge, skills, soft skills, experience and aptitudes

    • Canada
    • Advertising Services
    • 1 - 100 Employee
    • General Manager
      • Sep 2021 - Present

      Assess and identify new opportunities for growth in current and prospective markets.Establish the company’s goals and objectives.Recruit and train new employees.Perform regular employee evaluations to determine areas of improvement. (Managed a team of 12 personally across 3x time zones)Design business strategies and plans to meet the company goals.Client Liasian / Account executive.Develop a comprehensive company budget and perform periodic budget analyses.Ensure all company activities adhere to legal guidelines and policies.Marketing strategies to include (SNS/Email/Nurturing/Full Customer journey/SEO/Paid Media)Personally responsible for all Client Digital Marketing strategies across Canada, Australia, Japan, USA and UK

    • Australia
    • Internet Publishing
    • 1 - 100 Employee
    • e-Commerce Investment Director - Asia
      • Aug 2020 - Jan 2021

      • Create Lead generation marketing and sales strategy • Execute sales and marketing strategies to win and nurture new investments• Commit and execute against warm lead targets, priorities connection strategies to ensure targets are met and ideally exceed. Align company forecast (eCommerce Growth Strategy engagements) and ensure a conversion buffer to mitigate risk.• Suggest verticals/segments, trends, companies, CEOs, products, brands, business models that Marketing should investigate to ensure a healthy pipeline.• Stay abreast of all macro-economic & mega-trends strategy, analysis and execution in collaboration with the Investment Committee and Marketing teams.𝙒𝙝𝙖𝙩 𝙙𝙤 𝙬𝙚 𝙙𝙤?🌐 We grow and scale small to medium businesses to compete in the global market at speed𝙒𝙝𝙤 𝙙𝙤 𝙬𝙚 𝙬𝙤𝙧𝙠 𝙬𝙞𝙩𝙝? 🌐 We work with CEO's, Founders, Entrepreneurs and Business Owner that has a dream to grow and scale their business𝙃𝙤𝙬 𝙙𝙤𝙚𝙨 𝙞𝙩 𝙬𝙤𝙧𝙠? 🌐 We partner with the business as a stakeholder, we put some skin in the game and take risks together with the company to make it bigger! 𝙒𝙝𝙖𝙩 𝙢𝙖𝙠𝙚𝙨 𝙪𝙨 𝙙𝙞𝙛𝙛𝙚𝙧𝙚𝙣𝙩? 🌐 We only invest in what works for both parties. We take all performance data into consideration and put the right team together to assist in the Founder's quest!

    • South Africa
    • Non-profit Organizations
    • 1 - 100 Employee
    • PR, Communications and Marketing Manager
      • Nov 2019 - May 2020

      Conceptualize and develop marketing and communication material including advertisements, program guides, brochures, EDMs, CRM, website, miscellaneous print including related distribution plans. Ensure the content, layout and design of the website is up-to-date, easy to use and of a high quality Oversee the compilation and dissemination of the regular e-newsletter and e-newsflashes and contribute to the content thereof Develop and implement a coherent social media strategy to effectively elevate level of engagement between team GBCSA and stakeholders Establish and manage marketing budgets, forecasts and reports Oversee the communication and relationship with any advertising agencies, designers, website consultants and other promotional agencies Manage and protect the integrity of the GBCSA, Green Star, EDGE, My Green Home, WorldGBC and any other relevant brands Represent the GBCSA at public forums, conferences and industry events, including making presentations on the GBCSA, the Green Building Certification tools and various other GBCSA initiatives Represent the GBCSA on various media platforms, including participating in television, radio and print media interviews and discussions Develop a sponsorship plan, with targeted sponsors for GBCSA activities, events and projects, in line with the annual GBCSA business plan and budgets Ensure training courses and other events are marketed strategically and effectively Oversee the planning and execution of the annual GBCSA conference by the external conference organizers Manage, mentor and up-skill the Membership, Marketing & Events team Prepare updates or reports for the GBCSA Board, Management Team or for publication Contribute to GBCSA’s management team activities from general office duties to management team meetings

    • South Africa
    • Real Estate
    • 1 - 100 Employee
    • Sales andMarketing Manager
      • Jun 2011 - May 2020

      All Internal and External MarketingDigital Marketing StrategiesAll presentations and pitchesAll Marketing strategiesBrand ManagementSocial Media ManagementAccomplish marketing and sales objectivesAchieves marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, resolving problems; identifying trends; implementing change.Meets marketing and sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analysing variances; initiating corrective actions.Determines annual and gross-profit plans by forecasting and developing annual sales quotas for regions; projecting expected sales volume and profit for existing and new products; analyzing trends and results; establishing pricing strategies; recommending selling prices; monitoring costs, competition, supply, and demand.Accomplish developing field sales action plans.Identifies marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development.Sustains rapport with key accounts by making periodic visits; exploring specific needs; anticipating new opportunities.Provides information by collecting, analysing, and summarising data and trends.Protects organisation's value by keeping information confidential.

    • South Africa
    • Advertising Services
    • 1 - 100 Employee
    • Business Development
      • May 2014 - Feb 2015

      Contacting potential clients to establish rapport and arrange meetings.Planning and overseeing new marketing initiatives.Researching organizations and individuals to find new opportunities.Increasing the value of current customers while attracting new ones.Finding and developing new markets and improving sales.Attending conferences, meetings, and industry events.Developing quotes and proposals for clients.Developing goals for the development team and business growth and ensuring they are met.Training personnel and helping team members develop their skills.Selling all services rendered by the companyForm and build on Client RelationshipsPresent to potential clientsFormulate Digital StrategyImplement Digital StrategyContinuously improving on the following skills- AdWords- SEO- Social Media Management- Online Reputation Management

    • South Africa
    • Advertising Services
    • 1 - 100 Employee
    • Business Manager
      • Feb 2011 - Apr 2014

      • Senior Client liaison• Putting together Digital Strategies for various brands • Executing all strategies• SEO audits and setup• PPC campaigns• Budget Control• Media plans• Social Media strategies• Email marketing• Putting together below the line marketing strategies for various brands• Personnel management• Handling all employee matters• Liaise with Client on day to day updates of campaign • Ensure Organizational Efficiency and Effectiveness • Business development• Developing systems and processes to safeguard the assets of the company• Set Financial performance targets and ensure the reach thereof• Secure additional revenue streams to improve the profitability of the company• Create Awareness and communication behavior in respect of newly adopted Company Policies• Overseeing the implementation of the performance management system of the company and compilation of performance contracts which includes detailed job profiles• Ensure and oversee the appropriate development of skills of employees (including development agreements in line with the company’s Performance Enhancement System contained in the Performance Management and Incentives Policy) and implement appropriate training as well as establishing cost refund procedure from relevant SETA• Develop and monitor implementation of financial and administrative systems for the efficient and effective running of the organisation and delivery of services to clients

Education

  • University of South Africa/Universiteit van Suid-Afrika
    Bachelors in Law, Law
    2011 - 2017
  • University of Cape Town
    Sectional Title Act, Property Management
    2012 - 2012
  • University of Pretoria/Universiteit van Pretoria
    Bachelor of human resources, Human Resources Management and Services
    2005 - 2009
  • Menlopark High
    High School Diploma, High School/Secondary Diplomas and Certificates
    2000 - 2004

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