Nik Hengel

Vice President, Localytics at Novus Media LLC
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Contact Information
us****@****om
(386) 825-5501
Location
Duluth, US

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5.0

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Christopher Crowhurst

I had the privilege of working with Nik a second time at NOVUS Media. Nik ran the analytics and insight team and reported directly to me. As a direct report he exhibited those desirable characteristics of being proactive and reliable, while all the time delivering innovative and creative solutions for both internal and external customers. Nik has the ability to provide real value by describing in simple yet precise language the most complex and challenging dataset and identifying what could be gleaned from them. I would gladly hire Nik again if I had the opportunity.

Sarbadal Pal

Nik is one of the great partners I have ever worked with. When it comes to defining a project scope he is always clear and provides bigger pictures wherever possible. He always encourages others to experiment with tools / thoughts etc. Moreover, he is the kind of person most people would enjoy working with.

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Credentials

  • R Programming
    Coursera Course Certificates
    May, 2016
    - Nov, 2024
  • The Data Scientist’s Toolbox
    Coursera Course Certificates
    Jan, 2016
    - Nov, 2024

Experience

    • United States
    • Advertising Services
    • 100 - 200 Employee
    • Vice President, Localytics
      • Jul 2021 - Present

    • Director, Marketing Sciences
      • Aug 2018 - Jun 2021

    • United States
    • Retail
    • 700 & Above Employee
    • Director, Digital Marketing Analytics
      • Sep 2016 - Aug 2018

    • United States
    • Advertising Services
    • 100 - 200 Employee
    • Director, Marketing Science
      • Nov 2015 - Sep 2016

    • Manager, Campaign Analytics & Optimization
      • Apr 2014 - Nov 2015

    • United States
    • Retail
    • 700 & Above Employee
    • Lead Analyst, Target.com & Mobile
      • Mar 2013 - Apr 2014

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Manager, Strategy & Analysis
      • Aug 2012 - Mar 2013

    • Senior Analyst, Strategy & Analysis
      • Aug 2011 - Aug 2012

    • United States
    • Advertising Services
    • 100 - 200 Employee
    • Supervisor, Radio Planning & Analytics
      • Sep 2010 - Aug 2011

    • Sr. Marketing Analyst
      • Dec 2009 - Sep 2010

    • Marketing Analyst
      • Jun 2007 - Dec 2009

    • United States
    • Market Research
    • Marketing Analyst
      • Jan 2007 - May 2007

    • United States
    • Human Resources Services
    • 1 - 100 Employee
    • Marketing Intern
      • Jun 2005 - Jan 2007

Education

  • University of Minnesota-Twin Cities
    BS, Marketing
    2003 - 2007

Community

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