Trade Marketing Manager

• Oct 2020 - Present

- Responsible for the Topps Tiles Trade marketing strategy and planning to drive engagement and push the Topps Tiles brand perception to an outstanding trade retailer - Manage Trade Marketing budget to best ROI - Day to day management of our creative, print and digital agency - Management of end to end journey across the trade website; responsibility for user experience and creating and monitoring multichannel touch-points across on and offline - Responsibility for look and feel and functionality of the trade website - Management of content across the trade website – ensuring that online is the central business repository for information; including colleagues and customers - Liaising with our CRO agency to full optimise the content and user journey on the trade website - Project work including website developments and app launch - Management of end to end POS supply from brief to distribution to stores - Supporting key business initiatives such as Rewards+ loyalty scheme and trade credit - Ensuring all trade promotions are fully optimised across all marketing platforms - Ensuring the direct marketing schedule is supporting overall trade objectives and is consistent with the store and digital user journey - Working with the Social Media team to ensure that all trade content is utilised fully across social media channels - Sign off the Trade social content schedule; ensuring that this is supporting all trade objectives and is consistent with the user journey - Management of Trade Marketing Plan, working with suppliers, Social Media, Direct Marketing and the Brand Communications Managers to ensure all campaigns are fully optimised across all marketing channel - Assist in the management of other internal and external events as and when they occur - Work alongside the Trade Team to manage the monitoring of competitor activity - Support trade research projects like focus groups and quantitative studies and make sure all insights are included in the marketing plan

Marketing Consultant

• Sep 2018 - Dec 2018

Senior Promotions Manager

• Jun 2016 - Oct 2017

- Responsible for the delivery of a strong communications plan which includes effective promotional campaigns; - Owner of the development and on-going maintenance of the Promotional Strategy across all channels (both retail and online); - Ensuring overall sales and margin budgets and other relevant KPI’s are being met; - Presentation of each promotional period to the Board of Directors and key stakeholders; - Developing, maintaining and overall ownership of the critical path documents that details all critical dates from various departments who feed into a promotion in order to land each process on time, every time; - Provide the brief for each promotional period and coordinate all departments to meet the deadlines and budgets; - Work closely with all internal departments as well as other involved parties such as Agencies to ensure maximum effectiveness of each promotion; - Chair promotional meetings, communicate actions and agreements as a result and coordinate further meetings if necessary; - Manage the promotions and forecasts software application which housed all the promotional activities; - Coordinate analysis from the Financial Planning & Analysis and Consumer Insights teams to review performance of promotions, making recommendations to influence decisions in future planning; - Working closely with all internal departments as well as other involved parties such as Agencies to ensure maximum effectiveness of each promotion; - Research of new opportunities that could form part of H&B Promotional Strategy.

Marketing Manager

• Mar 2012 - Apr 2016

- Business & budget planning; - Identifying, developing and evaluating sales & marketing strategies; - Positioning and brand identity development, giving life to a new competitive brand on the market; - Delivering a strong communications plan which includes effective promotional campaigns; - Collecting and evaluating market research (competition, partners and customers), processing the data in market reports and usage of the data to achieve more efficient and effective marketing, online and offline; - Developing relationships and strong partnerships with suppliers; - Build and maintain strong relationships with new and existing customers to ensure ongoing customer satisfaction both on & offline; - Responsible for the production of communication and promotional materials and concepts (flyers, brochures -design and content, advertorials, press releases, written and television interviews, promotional gifts etc.); - Coordinating and managing sales and PR events; - Managing external communications (communication to retailers, suppliers and customers); - Development of the company website, E-commerce strategy & platform implementation; - Online Promotional Campaigns; - Drive conversion and optimization through SEO, site usability and the introduction of innovative new promotional campaigns; - Managing social media strategy and implementation.

Fashion Content Editor

• Sep 2014 - Feb 2015

As a Fashion Content Editor at the Tabu Magazine I was in charge of the fashion shopping pages with: - Shopping & styling advice - Setting page themes and writing the appropriate texts - Representing Tabu Magazine at fashion shows and events - Keeping a good relationship with shops, designers and brands As a Fashion Content Editor at the Tabu Magazine I was in charge of the fashion shopping pages with: - Shopping & styling advice - Setting page themes and writing the appropriate texts - Representing Tabu Magazine at fashion shows and events - Keeping a good relationship with shops, designers and brands

Media & Events Manager

• Mar 2011 - Sep 2013

- Project Management: Marketing campaigns, from concept and communication idea development, creative materials and media plans preparation, until implementation and campaign evaluation; - Events: Identifying the need for the in-store events, as part of the overall marketing plan together with the development of concepts, implementation plans & budgets - Preparing the communication plan for promotions, including development of creative marketing campaigns and media plans - Budgeting - Preparing all needed documentation (e.g. regulation, training materials for promoters and store empoyees and implementation materials and procedures etc.); - Media: Coordinating media engagements, TV Spots & Photo Production, TV rent, Media Planning etc. - Outdoor: OOH (Out-of-home advertising) campaigns (transit — Subway/ Bus, Billboards, City Lights etc.) - Evaluation: Working closely with the Shopper Insights team to put in place researches that evaluate the campaigns, running post-event analyses and drawing conclusions and recommendations of improvement for future campaigns; - Organization development: In-Store Department development and evaluation and also on the marketing suppliers, by providing constructive feedback on a regular basis and giving input on evaluations (in-store promoters agencies, in-store promotional coordinators, brand agency, in store agencies, media buying etc.) and searching for new opportunities in the market - Budget tracking for the projects in charge, for media and events

Balkans In-Store Communication Coordinator (Contract)

• Jul 2010 - Mar 2011

- Responsible for all the In-store marketing projects for the Fabric & Home Care brands in the Balkan Area - Handled budgets of over 1000$M for 9 Balkan Countries (Romania, Bulgaria, Serbia, Moldova, Macedonia, Albania, Bosnia&Herzegovina, Montenegro and Kosovo). - Production of POSMs and in-store promotional materials via the Purchasing Department, working together with design and production agencies - Recommending the POSM menu for each campaign: type of POSM and quantity - Development and adaptation of layouts of all the promotional materials - Estimation of budgets for In-store Promotions and POSMs production for all the promotions for the Fabric and Home Care Brands ( Ace, Ariel , Ariel Professional, Bonux, Fairy, Lenor, Mr. Proper and Tide) - Briefing the In-store Promoter agencies (detailed briefing before each campaign) - Briefing and evaluation of results of the Mystery Shopper agencies (detailed briefing before each campaign) - Handling and time management of the permanent promoters behind initiatives/campaigns - Customization and adaptation for each country of the In-store Promotion ideas (together with the creative agencies) using the in-tore agencies in every country - Training for the in-store promoters: general category training (for the Fabric and Home Care Brands) and promotional campaigns specific training - Developing the layouts of all promotion materials: stands, educational tents, prizes, uniforms, leaflets etc, together with the design agency (via a common brief with POSM layouts development) - Coordinating of in-store PR events - Reports analysis: Agency reports in corroboration with actual sales data and Mystery Shopper reports - Budget tracking - Input on yearly agencies evaluations (design agencies, in store agencies)

Project Manager

• Mar 2009 - Jun 2010

- Strategic consulting, including business plan & sales strategy development; - Advising new businesses on formation of corporations and business structures, drafting privacy policies and structuring commercial transactions; - Budget estimation and planning; - Implementation of promotional concepts and sourcing the necessary materials; - Branding (market research, targeting, brand positioning, brand identity development, logo design) - Evaluation of the success rate of product sales and promotions etc. - Collection and evaluation of market research (competition, partners and customers) and processing the data in market reports; - Development and implementation of marketing plans, marketing strategies and sales support in order to achieve the needs final customers. - Design and production of communication and promotional materials and concepts (flyers, brochures -design and content, advertorials, press releases, written and television interviews, news folders, promotional gifts etc.) and tracking and managing the coordinated events and guiding partners and suppliers to meet the requirements of the client. - Management of Corporate Social Responsibility campaigns from A to Z (concept, budget, contact and contracting of the suppliers, implementation and coordination, evaluation of the campaign and ROI);

Junior Project Manager

• Apr 2008 - Jan 2009

- Corporate experiential marketing management including the planning, implementation and coordination of all types of corporate campaigns and events: CSR campaigns, public and private concerts, press conferences, seminars, team buildings, theme parties and motivational programmes; - Client management - Acting as liaison between clients and internal teams – communicating briefs, finding solutions which were suitable both for clients and the agency - Supplier and budget management - On-site management, coordinating all service staff involved (trainers, sound and video technicians, hotels staff, waiters, technical staff, hostesses etc); - Finding suitable locations/venues and/or materials needed for each campaign or event; - Sourcing technical staff and equipment, hostesses and coordinators, trainers, promotional gifts and materials, location arrangements etc. - Negotiating with suppliers from various fields for their best rates and conditions, according to the client's needs; - Reporting the progress of the projects on a regular basis;

Marketing Executive

• Aug 2007 - Apr 2008

As a Marketing Executive at Petrom, my main task was offering support to the Brand Managers and the Marketing Manager by implementing creative and innovative marketing activities that maximized opportunities for revenue growth across the other areas of the business as required. Responsibilities: - Act in the BTL projects assigned by the Manager of the Marketing Department; - Offering administrative and organizational support to the Brand Managers; - Organizing and checking promotional activities that were run in the Petrom and PETROMV gas stations; - Ensuring the proper conditions for the implementation of the advertising and promotional campaigns; - Organise shop fittings for the proposed promotions in accordance with the standards imposed by the Petrom Corporate Identity; - Verifying all marketing materials and their accordance with the OMV standards from the PETROMV gas stations; - Reporting on a regular basis the progress of the projects received and the performed activity.

Customer Relationship Manager

• Feb 2006 - Mar 2007

Assuring the development and organization of the sales activity for the professionals team, in conformity with the bank's development policy and strategic objectives, including marketing and sales strategy, through: - Identification and contacting of potential new customers; - Attracting and generating business for the bank both by attracting new customers and by developing new transactions with the existing ones; - Informing customers about the new products and services of Libra Bank; - Constant monitoring of clients' satisfaction and further needs; - Build and maintain a positive image of the company by ensuring professional services; - Promoting and developing positive, productive and long-term relationships with customers.

Customer Service Representative

• Mar 2005 - Mar 2006