Alia El Banna
Professor, Business Analytics Degree at Universidad Francisco de Vitoria- Claim this Profile
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Bio
Claudia Díaz López
Alia was my teacher last year during my business project lessons and I can say that she might be one of the teachers i have had that focuses more in the needs of every single student. She is quite responsible of what she is doing and always try to do her best in terms of explanations and deadlines. She is quite accessible so if you have any problem or doubt you'll just have to text or call her. I'm sure she will be developing her work very well and that she will be helping more student to get their dreams as she did with me! Thank you very much for what you have taught me and wish you all the best! Best regards Claudia
Daniela Quiros
I was very happy to have Alia as my FMP tutor for my master's at EAE Business School. She was a great tutor who always gave amazing feedback guiding me every step of the way. Alia is very kind, supportive, listens and offers great advice. Her availability for any doubts was impressive regardless whether or not we had a meeting. I really appreciated all her help and strongly feel that any student to have her as a tutor would be so lucky!
Claudia Díaz López
Alia was my teacher last year during my business project lessons and I can say that she might be one of the teachers i have had that focuses more in the needs of every single student. She is quite responsible of what she is doing and always try to do her best in terms of explanations and deadlines. She is quite accessible so if you have any problem or doubt you'll just have to text or call her. I'm sure she will be developing her work very well and that she will be helping more student to get their dreams as she did with me! Thank you very much for what you have taught me and wish you all the best! Best regards Claudia
Daniela Quiros
I was very happy to have Alia as my FMP tutor for my master's at EAE Business School. She was a great tutor who always gave amazing feedback guiding me every step of the way. Alia is very kind, supportive, listens and offers great advice. Her availability for any doubts was impressive regardless whether or not we had a meeting. I really appreciated all her help and strongly feel that any student to have her as a tutor would be so lucky!
Claudia Díaz López
Alia was my teacher last year during my business project lessons and I can say that she might be one of the teachers i have had that focuses more in the needs of every single student. She is quite responsible of what she is doing and always try to do her best in terms of explanations and deadlines. She is quite accessible so if you have any problem or doubt you'll just have to text or call her. I'm sure she will be developing her work very well and that she will be helping more student to get their dreams as she did with me! Thank you very much for what you have taught me and wish you all the best! Best regards Claudia
Daniela Quiros
I was very happy to have Alia as my FMP tutor for my master's at EAE Business School. She was a great tutor who always gave amazing feedback guiding me every step of the way. Alia is very kind, supportive, listens and offers great advice. Her availability for any doubts was impressive regardless whether or not we had a meeting. I really appreciated all her help and strongly feel that any student to have her as a tutor would be so lucky!
Claudia Díaz López
Alia was my teacher last year during my business project lessons and I can say that she might be one of the teachers i have had that focuses more in the needs of every single student. She is quite responsible of what she is doing and always try to do her best in terms of explanations and deadlines. She is quite accessible so if you have any problem or doubt you'll just have to text or call her. I'm sure she will be developing her work very well and that she will be helping more student to get their dreams as she did with me! Thank you very much for what you have taught me and wish you all the best! Best regards Claudia
Daniela Quiros
I was very happy to have Alia as my FMP tutor for my master's at EAE Business School. She was a great tutor who always gave amazing feedback guiding me every step of the way. Alia is very kind, supportive, listens and offers great advice. Her availability for any doubts was impressive regardless whether or not we had a meeting. I really appreciated all her help and strongly feel that any student to have her as a tutor would be so lucky!
Credentials
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La Equivalencia al Título Universitario Oficial de "Doctor por la Universidad Complutense de Madrid"
Universidad Complutense de MadridOct, 2020- Oct, 2024 -
Marketing Analytics
Coursera
Experience
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Universidad Francisco de Vitoria
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Spain
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Higher Education
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700 & Above Employee
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Professor, Business Analytics Degree
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Sep 2021 - Present
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Ocean Pulser
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Business Consultant
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Sep 2019 - Present
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Universidad Carlos III de Madrid
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Spain
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Higher Education
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700 & Above Employee
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Profesor Colaborador, Master in Marketing
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Sep 2021 - Aug 2023
Strategic Marketing - Masters class Strategic Marketing - Masters class
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EAE Business School
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Spain
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Higher Education
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700 & Above Employee
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Profesor Colaborador, IMBA
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Nov 2019 - Jul 2021
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University of Bedfordshire Business School
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United Kingdom
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Higher Education
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1 - 100 Employee
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Founder and Head of Centre for Research in International Business and Marketing (CIBAM)
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Sep 2016 - Aug 2019
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Senior Lecturer and Course Leader, International Business and Marketing
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Aug 2016 - Aug 2019
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Carleton University
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Higher Education
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700 & Above Employee
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Postdoctoral Research Fellow
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Dec 2014 - Apr 2016
My doctoral dissertation is titled “An Examination of the Relationships Between Ethnicity, Acculturation, and Attitudes to Places and their Products”. This research investigates the combined effect of ethnicity with acculturation, on the one hand, with place constructs such as ethnocentrism, cosmopolitanism, world-mindedness, and affinity, on the other, on local versus foreign product preferences. The principal compelling element in my study, which comprises its main intended contribution, is consumers’ identification with the notions of “home” and “host” countries in an ethnic context, and the forces that influence their relationship with places and their offerings. My research publications and ongoing scholarly work, including my dissertation work, therefore, are situated at the overlap of behavioural, psychological, and marketing concepts. Show less
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Adjunct Lecturer
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Sep 2013 - Apr 2016
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Sprott School of Business at Carleton University
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Canada
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Higher Education
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1 - 100 Employee
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Teaching Assistant
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Sep 2007 - Apr 2012
Teaching Assistant (Undergraduate and MBA Courses) Sprott School of Business, Carleton University Teaching Assistant (Undergraduate and MBA Courses) Sprott School of Business, Carleton University
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Education
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Sprott School of Business at Carleton University
Doctor of Philosophy - PhD, International Marketing -
University of Bedfordshire
Postgraduate Certificate in Teaching in Higher Education -
Sprott School of Business at Carleton University
MBA
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