Senior Product Designer

• Feb 2023 - Present

Product Designer

• Jul 2021 - Feb 2023

User Interviews helps teams discover and embrace user insights by streamlining the user research process. I am involved in the end-to-end design process on the Research Experience pod, a cross-functional team (PM, Eng, Data, Design) that owns how researchers create and manage their projects.• Actively involved in discovery work—talking to users, reviewing existing data, consulting internal stakeholders, etc.• Conduct moderated and unmoderated tests to validate concepts.• Work closely with PM, Tech Lead, Engineers, and Data Analyst to create solutions that balance user needs and business goals.• Maintain and contribute to the design system.• QA and review features to ensure the optimal experience Show less

Product Designer

• Jun 2020 - Dec 2021

Jago Coffee is an Indonesia-based start-up that serves fresh, quality beverages through a fleet of fully-electric mobile carts that go around the city. • Redesigned UI for the Jago mobile app that currently has 15,000+ installs. • Collaborate closely with CTO to define the priorities and sequence of the work. • Define interaction patterns and flows for new features. • Conduct competitive research on potential new initiatives. Jago Coffee is an Indonesia-based start-up that serves fresh, quality beverages through a fleet of fully-electric mobile carts that go around the city. • Redesigned UI for the Jago mobile app that currently has 15,000+ installs. • Collaborate closely with CTO to define the priorities and sequence of the work. • Define interaction patterns and flows for new features. • Conduct competitive research on potential new initiatives.

Product Designer, Digital Health

• Jul 2020 - Jul 2021

• Define interaction patterns and create useful, intuitive flows and designs for (web & mobile) products. • Develop Wireframes, Prototypes, Animations, and Storyboards to communicate design. • Collaborate with Design Leads, Product Managers, Engineers, Business Analysts, and project managers to ensure successful implementation of the design. • Define interaction patterns and create useful, intuitive flows and designs for (web & mobile) products. • Develop Wireframes, Prototypes, Animations, and Storyboards to communicate design. • Collaborate with Design Leads, Product Managers, Engineers, Business Analysts, and project managers to ensure successful implementation of the design.

Visual & UI Designer

• Oct 2019 - Apr 2020

Designer for The Last Human by Zack Jordan (Published by Del Rey, Penguin Random House) * Conceptualized and design UI for the accompaniment to the book, a space themed registry, http://welcometo.network/ * Created print and marketing/promotional collaterals Designer for The Last Human by Zack Jordan (Published by Del Rey, Penguin Random House) * Conceptualized and design UI for the accompaniment to the book, a space themed registry, http://welcometo.network/ * Created print and marketing/promotional collaterals

Interaction Design Co-Op, Tryer Innovation Center

• Jun 2019 - Aug 2019

My summer project focused on educating employees in the Starbucks HQ about human-centered design and innovation principles through a range of hands-on activities. On top of that, I also co-faciliated and assisted the Senior Manager/Design Faciliator in several design sprints. * Co-facilitated design sprints with cross-functional team members * Ran and led customer qualitative interviews and synthesized findings to inform design output * Conducted extensive research on human-centered design and innovation methodologies and principles * Created educational human-centered design toolkits and activities for company-wide usage Show less

Product Design Intern

• Jun 2018 - Aug 2018

My main project was to create concepts and explorations for the flagship product's homepage. I was involved in the initial project scoping and research and was tasked with designing the various concepts. * Created a variety of concepts for the flagship product's homepage and other product enhancements (ranging from low-fidelity to high fidelity screens) * Collaborated with cross-functional team members (researchers, PMs) * Conducted intercept and usability interviews My main project was to create concepts and explorations for the flagship product's homepage. I was involved in the initial project scoping and research and was tasked with designing the various concepts. * Created a variety of concepts for the flagship product's homepage and other product enhancements (ranging from low-fidelity to high fidelity screens) * Collaborated with cross-functional team members (researchers, PMs) * Conducted intercept and usability interviews

Creative & Co-Founder

• Aug 2012 - Aug 2018

Galavant Magazine is an annual art and literature print publication that collaborates with multiple artists to initiate new work for each issue. With a thematic direction, the magazine calls in and approaches pairs of emerging and established artists to create new works that respond to each other. Galavant Magazine is an annual art and literature print publication that collaborates with multiple artists to initiate new work for each issue. With a thematic direction, the magazine calls in and approaches pairs of emerging and established artists to create new works that respond to each other.

Brand & Community Lead

• 2016 - 2017

Equal parts science and magic, OOWA is a free-form lens system which we developed to provide amazing image quality, so you can create new perspectives and magic like never before. OOWA aims to empower mobile photographers and visual storytellers with our high quality lenses. http://oowa.life * Develop brand voice, identity, and vision * Engage with local and international photography communities * Manage partnerships with local and international collaborators * Ideate fresh ways to empower the community to share their stories and experiences * Plan and execute marketing strategies and campaigns that align with the brand vision * Monitor market trends, lead advertising and marketing activities and ensure it helps to amplify the brand mission and vision Show less

Graphic Designer

• 2015 - 2016

* Work amongst team of architectural designers to create effective wayfinding systems that was visually fitting with the various architecture projects. * Designed and conceptualized 2 monographs that celebrates the firm's 20 years of achievements (Interior and Landscape Projects) * Architectural and Interior Photography for the firm's projects * Gain deep understanding of the architectural and/or interior and landscape projects to support the PR team with the creation of marketing materials, such as brand portfolios Show less

Graphic Designer

• Jun 2013 - Jul 2015

* Support the Marketing Department with the ideation, development and execution of off-air collaterals that aim to bring out the essence of the programs (ads, stationery, spatial, web). * Key Projects: Discovery Networks Asia Pacific's 20th Anniversary, DMAX Channel re-brand, EVE Channel re-brand, Discovery Channel Firsts, I Am Bruce Lee Campaign * Support the Marketing Department with the ideation, development and execution of off-air collaterals that aim to bring out the essence of the programs (ads, stationery, spatial, web). * Key Projects: Discovery Networks Asia Pacific's 20th Anniversary, DMAX Channel re-brand, EVE Channel re-brand, Discovery Channel Firsts, I Am Bruce Lee Campaign

Freelance Graphic Designer

• 2015 - 2015