Experience

Xlear, Inc.

• United States
• Manufacturing
• 1 - 100 Employee

• Director of Marketing

  • Mar 2022 - Present

  Define and execute on marketing strategies, leading customer acquisition activities and brand campaigns Plan and execute all advertisement campaigns across TV, digital, print, email, radio, social media, and other channels Drive strategies, governance, best practices, and marketing guidelines company-wide Set growth and performance benchmarks, and establish analytics for key performance criteria to track efficiency Budget, forecast and manage marketing investments to achieve performance goals Leverage data infrastructure and work with sales, operations and IT to increase leads, conversions and revenue Identify trends and insights to optimize spend and performance



Joel Melton

• Salt Lake City Metropolitan Area

• Life Science Industry Consultant

  • Mar 2020 - Jun 2022

  Conduct market research and identify industry trends and potential commercial opportunities for medical and healthcare providers, and medical device manufacturers. Develop and implement a marketing strategy. Study company profile and operations to understand its marketing needs and provide advice for overall marketing strategy and implement branding, positioning, sales support and communication tactics for contracted accounts. • Consulting under contract with Ortho Development, and created a targeted market research program preliminary to clients entrance into targeted market sectors (ACS, patient engagement and education, and enabling technology.) • Developed a targeted branding and promotional strategy for a small start-up company preparing to launch a major product line to market. • Developed a training and marketing programs for a multi-practice dental service designed to increase patient volume and revenue.



Advanced Orthopaedic Solutions

• United States
• Medical Equipment Manufacturing
• 1 - 100 Employee

• Sr. Global Marketing Manager

  • Jul 2016 - Jan 2020

  Working together with VP of Sales and Marketing, Director of Sales, Regional Sales Managers and independent distribution partners, a creative user targeted method of promotion was developed to market the company's medical device products directly to surgeons and hospital buyers that were serviced by our distributors. • In collaboration with Sales and R&D, in-market product performance by users was collected and measured to enable the company to expand product lines and introduce new and innovative products and technology. • Updated company and product brand strategy was developed to include social media and other digital marketing assets. and user targeted method of promotion was developed. • Sales teams and distributor partners were trained to gather critical customer metrics to develop CRM database in order to create data-driven product promotions. • Managed all aspects of sales support for sales distribution partners in specific domestic geographic region. • As the first point-of-contact, led the vetting of potential international distributors located specifically in South Africa, Mexico, Brazil, Syria, Chile and other countries in Asia and Europe.



Perseon Corporation

• Medical Equipment Manufacturing
• 1 - 100 Employee

• Director of Marketing

  • 2015 - 2016

  Perseon Corporation was a 35 year old public company that divided into two separate companies at the time that I joined them. The portion of the company that I joined kept the MicroThermX (microwave tissue ablation) technology. As marketing director, I was tasked with enhancing current available products, supporting the sales efforts, identifying new product development concepts in collaboration with sales and R&D, and developing a stronger brand. Perseon Corporation was a 35 year old public company that divided into two separate companies at the time that I joined them. The portion of the company that I joined kept the MicroThermX (microwave tissue ablation) technology. As marketing director, I was tasked with enhancing current available products, supporting the sales efforts, identifying new product development concepts in collaboration with sales and R&D, and developing a stronger brand.



Fixes 4 Kids

• Medical Device

• Director of Marketing

  • 2012 - 2014

  Fixes 4 Kids, Inc., was a medical device start-up, that received FDA clearance, and by 2012 had a branded device (E-Fix) and custom brace (E-Thotic) to treat pediatric supracondylar fractures. As director of marketing, data-driven strategies were developed and executed and an exclusive distributor partner was established. • Developed training programs to educate surgeon-users and supporting hospital staff. • Established and managed relationships with industry leading KOLs. • Directed efforts to place the products in top-rated pediatric hospital, where the initial cases were performed. • Initiated and managed post-market surveillance and data collection for case study at Cincinnati Children's.



CAO Group, Inc.

• United States
• Medical Equipment Manufacturing
• 1 - 100 Employee

• Manager, Marketing & Customer Care

  • 2010 - 2012

  CAO Group Inc., was a designer and manufacturer of dental curing lights, soft tissue lasers, and other operatory medicaments. As marketing and customer care manager, I was brought on to help company promote and sell private brand label in addition to large OEM business. • Developed product marketing and launch strategies. • Created content for marketing collateral and sales tools. • Performed market research. • Managed relationship with exclusive worldwide distributor. • Created and led customer service team including developing policies and procedures and product knowledge.



Henry Schein One

• United States
• Software Development
• 700 & Above Employee

• Product Manager

  • 2007 - 2008

  Managed dental practice marketing business unit including creative team and outside vendor relationships. Direct reports included graphic/web designers and customer service specialists. Managed competitive analysis, pricing strategy, branding activities, KOL relationships and product training. •Utilized customer database with 40,000+ users to develop a data-driven marketing strategy for the sales and production team. •Directed first annual user's meeting including site selection, all onsite housing, registration, logistics, activities, meals, marketing and promotional activities, and selection and management of faculty.



Ortho Development Corporation

• United States
• Medical Device
• 100 - 200 Employee

• Marketing Manager

  • 2000 - 2007

  With six direct reports, developed product line marketing strategies that included product franchise line extensions and new product development for knee, hip and spine product market segments. •Managed relationship with domestic sales and distribution partners, and international distribution partners and sales teams. This included including product training curriculum development and sales calls. •Development and managed relationships with design surgeons, consultants, and orthopedic industry KOLs. •Managed all aspects of marketing collateral development including content and creative for traditional marketing and digital marketing mediums.