Experience

Various ad agencies & direct clients

• Advertising Services
• 1 - 100 Employee

• Marketing Consultant

  • Jun 2015 - Present

  Greensboro/Winston-Salem, North Carolina Area Providing multi-channel marketing consultation and SEO support for several start-ups and established companies.



Hedrick Construction

• United States
• Construction
• 1 - 100 Employee

• Director Of Marketing And Business Development

  • Mar 2017 - Nov 2018

  Greensboro/Winston-Salem, North Carolina Area Leading the direction of acquiring new business within the renovation of commercial and private home properties



International Minute Press of Greensboro

• United States
• Printing Services

• Director of Marketing

  • Jul 2016 - Mar 2017

  Greensboro/Winston-Salem, North Carolina Area In my current position, I've successfully increased brand awareness with the business leaders of Greensboro by developing strategic plans through B2B interactions and SEO optimization. - Initiated an integrated marketing communication protocol with the sales team to meet measurable objectives by acquiring new clients and maintaining satisfaction with the more than 40,500 existing customers. - Analyzed the efficacy of previous targeting strategies, and developed a program to enhance IMPG… Show more In my current position, I've successfully increased brand awareness with the business leaders of Greensboro by developing strategic plans through B2B interactions and SEO optimization. - Initiated an integrated marketing communication protocol with the sales team to meet measurable objectives by acquiring new clients and maintaining satisfaction with the more than 40,500 existing customers. - Analyzed the efficacy of previous targeting strategies, and developed a program to enhance IMPG visibility to national companies/organizations which led to large-scale projects with Nike, the Atlantic Coast Conference and UNCG that garnered national attention. -Streamlined printing and bindery process to increase ROI for modern technology purchases. Show less



Piedmont Advantage Credit Union

• United States
• Financial Services
• 1 - 100 Employee

• Marketing Specialist

  • Sep 2014 - Apr 2015

  Greensboro/Winston-Salem, North Carolina Area Under the direct supervision of the COO, I was solely responsible for the planning, design and execution of all marketing internal and external marketing efforts. Working in conjunction with senior management as well as the Human Resources, Indirect Lending, eCommerce, & Mortgage departments, I coordinated all events and campaigns driven to increase membership which led PACU to receiving the NCUA Diamond Award for Marketing. - Commissioned in the development of promotional videos, published… Show more Under the direct supervision of the COO, I was solely responsible for the planning, design and execution of all marketing internal and external marketing efforts. Working in conjunction with senior management as well as the Human Resources, Indirect Lending, eCommerce, & Mortgage departments, I coordinated all events and campaigns driven to increase membership which led PACU to receiving the NCUA Diamond Award for Marketing. - Commissioned in the development of promotional videos, published articles and advertisements. - Researched and designed all premium promotional items and gifts. - Maintained PACU website and started initiative to fully redesign the content and layout. - Social Responsibility Committee member in charge of donation allocation and internal fundraising campaigns. Show less



Sheffield Financial, a division of Truist Bank. Member FDIC.

• United States
• Banking
• 100 - 200 Employee

• High Risk Credit Analyst

  • Dec 2010 - Aug 2014

  Clemmons, NC Helped lead a large department in the analysis of 450K+ credit applications (per year) for high-risk collateral. - Developed numerous interdepartmental tools to track productivity and efficacy rates. -By recognizing rapidly changing trends, created an analytical program to help our partners (Suzuki, Kawasaki, Polaris, etc.) reduce the rate of account delinquency from 6% to 3% - the lowest in the industry. - Cultivated and nurtured relationships with a network of more than 45,000… Show more Helped lead a large department in the analysis of 450K+ credit applications (per year) for high-risk collateral. - Developed numerous interdepartmental tools to track productivity and efficacy rates. -By recognizing rapidly changing trends, created an analytical program to help our partners (Suzuki, Kawasaki, Polaris, etc.) reduce the rate of account delinquency from 6% to 3% - the lowest in the industry. - Cultivated and nurtured relationships with a network of more than 45,000 powersports dealers. Show less



United Way of Forsyth County

• United States
• Philanthropic Fundraising Services
• 1 - 100 Employee

• Loaned Executive (Sponsored by Novant Health Group)

  • Sep 2010 - Dec 2010

  Established meetings and events with representatives from 30+ non-profit agencies and local prospective fundraising organizations including various branches of Allegacy Federal Credit Union, First Community Bank, Forsyth Medical Center and the Winston-Salem/Forsyth County School System.



Hayworth-Miller Funeral Homes & Crematory

• United States
• Consumer Services
• 1 - 100 Employee

• Associate Director of Marketing

  • Jun 2003 - Aug 2010