Echo Martin
Annual Giving and Development Operations Manager at CFANS | U of M College of Food, Agricultural and Natural Resource Sciences- Claim this Profile
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Italian Limited working proficiency
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Spanish Elementary proficiency
Topline Score
Bio
Credentials
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Leadership Development Program
University of Minnesota-Twin CitiesJun, 2018- Oct, 2024 -
Basic Equity and Diversity Certificate
University of Minnesota-Twin CitiesOct, 2016- Oct, 2024 -
Second Language Proficiency - Italian
University of MinnesotaMay, 2012- Oct, 2024
Experience
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CFANS | U of M College of Food, Agricultural and Natural Resource Sciences
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United States
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Education Administration Programs
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1 - 100 Employee
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Annual Giving and Development Operations Manager
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Feb 2019 - Present
I focus on managing internal development operations to better facilitate the solicitation of major gifts and increase annual giving efforts throughout the college. I currently manage the $2.2 million CFANS annual giving program, which I've grown into the second largest annual giving program at the University, and a portfolio of mid-level donors. I work on developing strategic plans, making processes smoother, and identifying opportunities for clarity or direction in the work of Development… Show more I focus on managing internal development operations to better facilitate the solicitation of major gifts and increase annual giving efforts throughout the college. I currently manage the $2.2 million CFANS annual giving program, which I've grown into the second largest annual giving program at the University, and a portfolio of mid-level donors. I work on developing strategic plans, making processes smoother, and identifying opportunities for clarity or direction in the work of Development. This ensures our donors are happy, we're responding to the needs of the departments we work with, and there's more clarity amongst central units. I also work closely with many of our internal partners to create development materials and assist departments with their annual giving efforts. I liaison with multiple areas at the University of Minnesota Foundation and with the CFANS Alumni Society Board. I oversee the donor relations position and student workers. Successes: Played a key role in crafting a proposal and follow up communications to secure the largest pledge in the history of the University ($60M) as the lead gift in FAARM, a $200M capital project. Reinvigorated Give to the Max Day efforts, doubling college-wide revenue and increasing donor participation by 450%. Established the CFANS Dean’s Circle, which increased leadership annual giving during the pandemic. In FY21, CFANS annual giving had the largest increases in donors and dollars at any UMN undergraduate college.
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Donor and Digital Communication Specialist
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Feb 2018 - Feb 2019
I developed case materials for our $180 million campaign and materials for major gift officer use. Additionally, I managed annual giving efforts on behalf of the college. In the digital portion of my job I managed CFANS social media platforms, email campaigns, and website. I worked with all the departments in the college to assist them in similar efforts at a departmental level as well. Successes: Raised over $31K between 202 donors on Give to the Max Day, both a CFANS record; Raised… Show more I developed case materials for our $180 million campaign and materials for major gift officer use. Additionally, I managed annual giving efforts on behalf of the college. In the digital portion of my job I managed CFANS social media platforms, email campaigns, and website. I worked with all the departments in the college to assist them in similar efforts at a departmental level as well. Successes: Raised over $31K between 202 donors on Give to the Max Day, both a CFANS record; Raised $10k for Cornercopia Student Organic Farm, securing a $10k match. Started Advancement meetings with each department, leading to increased communications between Advancement teams and departments.
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University of Minnesota
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United States
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Higher Education
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700 & Above Employee
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Department Advancement Associate
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Mar 2015 - Jan 2018
Advancement entails a mixture of communications, alumni relations, and donor management. As part of this role, I manage all communications for the Department of Horticultural Science. This includes the printed alumni newsletter, online departmental newsletter, website, and social media. I also help promote classes, events, two interdepartmental majors, and programs put on by the faculty and staff within our department. To further our alumni and donor relations, I plan and execute departmental… Show more Advancement entails a mixture of communications, alumni relations, and donor management. As part of this role, I manage all communications for the Department of Horticultural Science. This includes the printed alumni newsletter, online departmental newsletter, website, and social media. I also help promote classes, events, two interdepartmental majors, and programs put on by the faculty and staff within our department. To further our alumni and donor relations, I plan and execute departmental development strategy, with a focus on web-, social media-, print-, and partnership-based tactics. Successes: $30k raised in lobby renovation campaign; 150% more small donors (5k and under)—leading to $20k more in 2016.
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Multimedia Communications Associate
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Jul 2013 - Feb 2015
Drupal Transition: I am planning the transition to Drupal for the websites for the Department of Horticultural Science and the Minnesota Agricultural Experiment Station, as well as the development of a new Minnesota Hardy website. I'm also working on communications for Horticultural Science. Cold Climate Strawberry Farming: I coordinated a team of 9 individuals to create an interactive e-book for strawberry farmers. The e-learning tool utilizes video, audio, and interactive text to help… Show more Drupal Transition: I am planning the transition to Drupal for the websites for the Department of Horticultural Science and the Minnesota Agricultural Experiment Station, as well as the development of a new Minnesota Hardy website. I'm also working on communications for Horticultural Science. Cold Climate Strawberry Farming: I coordinated a team of 9 individuals to create an interactive e-book for strawberry farmers. The e-learning tool utilizes video, audio, and interactive text to help new strawberry farmers start up their business, as well as teach new methods for extending the strawberry season to current strawberry farmers.
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Executive Office and Administrative Assistant
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Jun 2012 - Jun 2013
Organized department events such as the annual scholarship lecture, 125th anniversary celebration, and weekly seminars. Maintained departmental weekly newsletter, website, and social media accounts. Facilitated alumni and donor outreach initiatives, such as writing and distributing the bi-annual alumni newsletter. General office duties such as distributing mail, sending emails, ordering supplies, etc
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University of Minnesota, Department of English
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Greater Minneapolis-St. Paul Area
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Student Administrative Assistant
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Sep 2010 - May 2012
Answered student inquiries or concerns about the major and scheduled advising appointments. Distributed the mail, help set up department events, and maintain general departmental cleanliness. Completed various department projects from mass mailings to creating fun and inventive display cases. Ordered supplies for the department and order desk copies for professors. Answered student inquiries or concerns about the major and scheduled advising appointments. Distributed the mail, help set up department events, and maintain general departmental cleanliness. Completed various department projects from mass mailings to creating fun and inventive display cases. Ordered supplies for the department and order desk copies for professors.
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Teaching Assistant
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Jan 2010 - May 2012
Edit test questions and pictures on Moodle and WebAnatomy to make them more understandable to students. Create PowerPoint presentations to aid teachers in teaching students Anatomy. Create quizzes for students to use for self-testing. Grade tests and weekly quizzes. Edit test questions and pictures on Moodle and WebAnatomy to make them more understandable to students. Create PowerPoint presentations to aid teachers in teaching students Anatomy. Create quizzes for students to use for self-testing. Grade tests and weekly quizzes.
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Education
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2008 - 2012
University of Minnesota-Twin Cities
Bachelor of Arts (BA), English Language and Literature, General
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