Experience

Petites Mains Creative Fashion

• Sweden
• Retail
• 1 - 100 Employee

• Creative Director & Chief Operating Officer

  • Jan 2021 - Present

  As my colleague and Co-Owner Martina Bonnier reset her focus on launching Vogue Scandinavia as Editor-In-Chief, the company was left in my hands to not only go through a rebranding but also be run by a team of my choosing. By working independently I’ve onboarded and created a personal team of 5, set direction for the entire organization and acted as head of the rebranding. By stepping up as Creative Director, I’ve created and visualized a new identity, working daily with implementation across a variety of channels and areas. • Conceptualize, curate and design collections. • Head over special projects and create opportunities for new collaborations. • Visualize creative concepts and set guidelines for imagery, graphics and tonality.• Align creative direction with business strategy.• Product innovation and product development in connection to sourcing, price setting and branding.• Oversee creative production and partake in content creation, facilitate sessions and lead my team in the process.• Trend forecasting and analysis.

• Co-Owner

  • Jan 2021 - Present

• Business Developer

  • Apr 2020 - Feb 2021

  Analyze the current state of the company and from that set focus areas of development.• Site optimization and conversion (UX).• Social media and marketing in connection to branding.• Product innovation and development.• Copywriting and content creation.• Targeted ads and marketing campaigns. • Facilitation of internal workshops regarding alignment and setting direction.Also give input on the current work done by external agencies.

• Strategy Advisor

  • Nov 2019 - Apr 2020

  Started to slowly get involved in Petites Mains by giving input on strategy.



(Individual Briefs & Clients)

• Creative Direction, Branding & Business Development

  • Oct 2020 - Present

  Consultancy. Individual briefs & clients to solve business development related issues. Developing projects within the fashion, food, art & design and media sector.2021: Mjuk Mjuk • Vogue Scandinavia • Swedish Stockings • to be announced2020: Mjuk Mjuk • Julie Nielsdotter Jewellery • Petites Mains Creative FashionAreas include: Marketing & PR• Branding & Brand Development • UX • Product Innovation • Site Optimization & E-Commerce Conversion • Service Design • B2B Strategy • Copywriting • Launch Strategy • Social Media & Coordination



the Stancy

• Design Services

• Business Developer

  • Oct 2020 - Present

  Business development consultancy during the development of the platform. Business development consultancy during the development of the platform.



Is This Sustainable?

• Sweden
• Political Organizations

• Business Developer

  • Sep 2021 - Present

  Business development consultancy during the development of the platform. Business development consultancy during the development of the platform.



Bonnier Magazines & Brands

• Book and Periodical Publishing
• 1 - 100 Employee

• Social Media Manager

  • Sep 2017 - Feb 2019

  For magazine 101 nya Idéer.Responsible for managing and helping grow the Instagram (25 000+) and Facebook (50 000+) in alignment with the brand. Also curated articles for the site and updated it.

• Journalist, Photographer & Content Creator

  • 2013 - 2018

  Journalism, photography, photo editing, layout and social media. Amongst other clients I worked mostly and continuously with Bonnier Magazines & Brands.

• Brand Respresentative

  • 2011 - 2017

  A tradition of the editorial staff is to help out and represent during events and larger fairs. I've represented a variety of brands, including Sköna Hem, Hem & Antik, Allt i Hemmet, 101 nya Idéer and ToppHälsa.



Publishing Company (Magazines)

• Editorial Assistant

  • 2015 - 2016

  Spent two summers working for a Stockholm based publishing company (magazines) • Assisting the editorial team • Operating the photo studio • Layout • Overseeing outlay Spent two summers working for a Stockholm based publishing company (magazines) • Assisting the editorial team • Operating the photo studio • Layout • Overseeing outlay



(own site)

• Content Creator & Writer

  • 2012 - 2015

  Journalism • Curation • Content Creation • Public Relations Journalism • Curation • Content Creation • Public Relations



Linda Mehrens

• Internship

  • Jan 2014 - Jan 2014

  To learn more about the beauty industry and entrepreneurship. To learn more about the beauty industry and entrepreneurship.



Vintagefabriken - Vintage store

• Internship

  • Jan 2014 - Jan 2014

  To learn more about vintage fashion and the freelance industry. To learn more about vintage fashion and the freelance industry.