Roberta Ito

Senior Data Analyst - Data Intelligence at Greenpeace International
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Contact Information
us****@****om
(386) 825-5501
Location
São Paulo, São Paulo, Brazil, BR
Languages
  • Spanish Professional working proficiency
  • English Full professional proficiency
  • Japanese Limited working proficiency
Skills

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Giulia Soledad Spaolonzi Tristão

Tive a oportunidade de trabalhar com a Roberta durante a minha passagem pelo Greenpeace, éramos do mesmo time e tínhamos muitas interações. Dedicada, engajada e sempre disposta à ajudar, Roberta tem sólida habilidade com dashboards, planilhas e análises, seu trabalho é impecável e ainda procura ensinar aqueles que tem interesse em aprender.

Jonas Weissmann Gaiarsa

Empenho, envolvimento e dedicação, além de ser grande motivadora do grupo.

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Credentials

  • Data Dive
    FIAP
    Nov, 2021
    - Nov, 2024

Experience

  • Greenpeace International
    • Netherlands
    • Non-profit Organizations
    • 200 - 300 Employee
    • Senior Data Analyst - Data Intelligence
      • Feb 2021 - Present

      - Monitor Global, National and Regional Greenpeace offices performance against the engagement strategy so that the management/stakeholders can act on this information;- Coordinate global fundraising reports with the Financial department;- Support Insights Manager to Review of the Organisational Development Plan;- Data Community Management, build a data community at a global level and develop them technically in the usage of Business Intelligence toolLanguages and Tools- SQL, Google BigQuery and Amazon Redshift database- Civis Analytics (https://www.linkedin.com/company/civis-analytics/)- Tableau and Google DataStudio for dataviz- Google Analytics and Google tagmanager Show less

    • Insights Analyst (as secondment)
      • Mar 2020 - Feb 2021

      Part-time job as a Senior Insights Analyst responsible for:- Manage international fundraising and engagement data;- Work closely with the global BI tool;- Build and design dashboards for the stakeholders.Main tools / languages: SQL, JS, Tableau, Google DataStudio, Google Analytcs, GTM and Spreadsheets.

  • Greenpeace Brasil
    • Brazil
    • Non-profit Organizations
    • 100 - 200 Employee
    • Web Analytics and Business Intelligence Specialist
      • Jan 2019 - Feb 2021

      - Responsible for implementation and management of the web analytics stack of the office (based in Google Analytics and Google DataStudio);- Responsible for normalizing external agencies data (like affiliate program and telemarketing agency);- Responsible for data mining in the organization database;- Main contact for technical issues about audience studies and "persona" creations;- Responsible for lead generation program and quality;- Still main contact for publicity and advertising content;- Work with CIVIS Analytics and Tableau. Show less

    • Digital Marketing and Web Analytics Analyst
      • Sep 2013 - Jan 2019

      - Strategy and analysis of Online Metrics;- Account management and strategy of Google Adwords and Social Advertising;- Management of the media affiliate program;- Contact suppliers and new tools for lead generation and acquisition;- Responsible for monitoring the lead conversion flow;- Proficiency in: Google Analysis stack, Optimizely, MouseFlow, SalesForce, and Hubspot;- Management and customization of automated data in Excel / Online Spreadsheet; - The focal point of reports and analysis for engagement and online fundraising. Show less

  • iProspect brasil
    • São Paulo Area, Brazil
    • PPC Analyst
      • Apr 2013 - Sep 2013

      - Account management and strategy for Google Adwords and Facebook Ads; - Analyze performance data (Google Analytics and SiteCatalyst); - Creating and managing custom data in Excel. - Account management and strategy for Google Adwords and Facebook Ads; - Analyze performance data (Google Analytics and SiteCatalyst); - Creating and managing custom data in Excel.

  • DP6
    • Technology, Information and Internet
    • 100 - 200 Employee
    • PPC Analyst
      • Aug 2012 - Apr 2013

      - Responsible for accounts like Greenpeace, MaxHaus, TerraMundi and others;- Account management and strategy for Google Adwords and Facebook Ads;- Analyze performance data (Google Analytics and SiteCatalyst);- Creating and managing custom data in Excel.

    • PPC Trainee
      • Jun 2011 - Jul 2012

      - Account management and strategy for Google Adwords and Facebook Ads;- Analyze performance data (Google Analytics and SiteCatalyst);- Creating and managing custom data in Excel.

  • Senai São Paulo
    • Brazil
    • Professional Training and Coaching
    • 700 & Above Employee
    • Student
      • Jul 2009 - Jul 2011

      Project development Project development

  • Sakura Nakaya Alimentos Ltda.
    • Brazil
    • Food and Beverage Manufacturing
    • 200 - 300 Employee
    • P&D
      • Dec 2009 - Nov 2010

      Development of new products in the food industry. Market analysis and consumer behavior. Evaluation of new industry and production methodologies. Development of new products in the food industry. Market analysis and consumer behavior. Evaluation of new industry and production methodologies.

Education

  • FIAP
    Business Intelligence, Data Dive - Business Intelligence Fundamentals
    2021 - 2021
  • Centro Universitário Ibero-Americano
    Marketing and Sales - MBA, Marketing
    2009 - 2010
  • Faculdade de Tecnologia em Hotelaria, Gastronomia e Turismo de São Paulo
    Food Technologist, Food Technology and Processing
    2007 - 2008

Community

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