Experience

Wings Financial Credit Union

• United States
• Banking
• 100 - 200 Employee

• Vice President - Marketing

  • Oct 2013 - Present

  Responsible for development and implementation of the Wings marketing plan and communications to ensure consistency of message and brand across all channels. Drive efforts to increase membership, product and service sales in alignment with corporate goals and strategies. Oversee all marketing and advertising activity and ensure activities and messaging are optimized for our target audience. Drive measurement and research programs to ensure Wings continuously has a clear picture of the needs of the target audience and measures how the credit union is performing against those metrics. Direct traditional marketing and research, digital marketing and financial literacy efforts Show less

• Director - Marketing

  • Sep 2012 - Sep 2013

  In 2012, I was promoted to this position and reorganized the department to meet the needs of our growing and evolving organization. We enhanced our focus on digital marketing by creating a group within the department focused on this area while creating areas of greater specialization throughout. I was responsible for development and implementation of the Wings Marketing Plan and budgeting in line with our corporate strategic priorities and corporate goals.

• Marketing Manager

  • Jul 2001 - Aug 2012

  Managed the marketing department at Wings. Responsible for advertising, product promotions, online and email marketing, intranet site, social media, branding, trade show and business development support, the Wings web and mobile sites/apps, and general communication efforts. Highlights include developing and implementing the Wings brand strategy, web site management, and communication efforts through two mergers.

• Marketing Supervisor

  • Jul 1998 - Jun 2001



Hamline University

• United States
• Higher Education
• 500 - 600 Employee

• Admission Counselor

  • Jul 1997 - Jul 1998

  Managed upper mid-west recruiting territory for new admissions. Interviewed and recruited prospective students and represented Hamline at college fairs and other events. Managed upper mid-west recruiting territory for new admissions. Interviewed and recruited prospective students and represented Hamline at college fairs and other events.