Experience

TenX

• New Zealand
• Consumer Services
• 1 - 100 Employee

• Creative Lead

  • Oct 2022 - Present



Ministry of Business, Innovation and Employment

• Government Administration
• 700 & Above Employee

• Product Owner - Service Design and User Experience

  • Oct 2021 - Oct 2022

  To lead the Service Design facility within Business Connect. Internal stakeholder for the discovery of understanding of how NZ businesses interact with the Business & Consumer branch of MBIE and the formation of a unified strategy across all departments under that branch. Definition an execution of a UX & UI strategy for the Business Connect platform. To lead the Service Design facility within Business Connect. Internal stakeholder for the discovery of understanding of how NZ businesses interact with the Business & Consumer branch of MBIE and the formation of a unified strategy across all departments under that branch. Definition an execution of a UX & UI strategy for the Business Connect platform.



Isobar

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Design Director - Flying Blue - Air France/KLM

  • Aug 2020 - Oct 2021

  Expansion of scope of the Flying Blue loyalty scheme across the whole Air France KLM group. Stakeholder management across France, Germany, Holland and Canada whilst living remotely in New Zealand (there were some seriously early mornings). User Experience & User Interface Design of the Web platform Establishment of an atomic design library Conceptual design of a location-based loyalty mobile application Expansion of scope of the Flying Blue loyalty scheme across the whole Air France KLM group. Stakeholder management across France, Germany, Holland and Canada whilst living remotely in New Zealand (there were some seriously early mornings). User Experience & User Interface Design of the Web platform Establishment of an atomic design library Conceptual design of a location-based loyalty mobile application



Rich McCoy Ltd.

• Christchurch, Canterbury, New Zealand

• Design Director

  • Feb 2019 - Oct 2021

  Looking for opportunities. I'm a highly experienced Freelance Creative Director, Design Practice Consultant as well as an established Artist, Maker and Mentor. I consult and create for clients ranging from multinational organisations to independent artisans globally, from the peace and tranquillity of the Somerset countryside. Looking for opportunities. I'm a highly experienced Freelance Creative Director, Design Practice Consultant as well as an established Artist, Maker and Mentor. I consult and create for clients ranging from multinational organisations to independent artisans globally, from the peace and tranquillity of the Somerset countryside.



Nationwide Building Society

• United Kingdom
• Financial Services
• 700 & Above Employee

• Senior Manager of Product Design

  • Jul 2018 - Jan 2019

  The inception of an atomic principles design library across all digital platforms. Lead 3 design managers and 15 designers embedded throughout the Building Society in Agile at Scale teams Collaborate with Senior Managers of UX & Content design as well as the board. Build the concept of a Product Design Guild with the required rituals and processes. The inception of an atomic principles design library across all digital platforms. Lead 3 design managers and 15 designers embedded throughout the Building Society in Agile at Scale teams Collaborate with Senior Managers of UX & Content design as well as the board. Build the concept of a Product Design Guild with the required rituals and processes.



Trade Me

• New Zealand
• Technology, Information and Internet
• 500 - 600 Employee

• Design Lead

  • May 2016 - Jul 2018

  Leading up to 13 UX Product and Communications Designers across 3 offices. Part of the Design Leadership strategy team across 3 offices. Advocating for good User Experience practices at both strategic and implementation levels. Leading up to 13 UX Product and Communications Designers across 3 offices. Part of the Design Leadership strategy team across 3 offices. Advocating for good User Experience practices at both strategic and implementation levels.



Doner

• United States
• Advertising Services
• 300 - 400 Employee

• Digital Creative Director

  • Jun 2014 - May 2016

  Lead the product development and UX design of several Apps for Invisalign. Ideation, Product Development, and Creative Direction for Nikon, Dlink, Invisalign, UPS Store, Optegra, Fiat Group across Europe and the United States. Direction of photo and video shoots for Dlink, Invisalign and Wiltshire Farm Foods. Lead the product development and UX design of several Apps for Invisalign. Ideation, Product Development, and Creative Direction for Nikon, Dlink, Invisalign, UPS Store, Optegra, Fiat Group across Europe and the United States. Direction of photo and video shoots for Dlink, Invisalign and Wiltshire Farm Foods.



McCoy Digital

• International

• Creative Director / Owner

  • Oct 2005 - Sep 2014

  Serviced an international mix of Freelance and Contract clients, based on reputation, recommendation and good Networking and SEO practices. Creating primarily but not limited to Digital Art Direction Highlights including: Semantic html & css build for Nature.com, Rebranding and campaigns for Liberty Human Rights, Signage for London Zoo, Rebranding and product development for a decentralised food and distribution network, User Interface Design for the Jewish Federation of New York, Illustration of children's picture books, Product launch for Pepsi co, Rapid prototyping for Air New Zealand.



Just Group

• Australia
• Retail
• 700 & Above Employee

• Design Director

  • Aug 2012 - May 2014

  Lead the Digital Marketing Design team of 8 staff for 7 international fashion retail brands. Lead the Product Design team of 3 for the continuous strategic development of our eDM and eCommerce platforms. Established the practice of modular responsive email design and build systems in order to execute well structured, solidly build, visually high standard communications at quick turnaround to deal with the rapid response nature of fashion retail. Lead the Digital Marketing Design team of 8 staff for 7 international fashion retail brands. Lead the Product Design team of 3 for the continuous strategic development of our eDM and eCommerce platforms. Established the practice of modular responsive email design and build systems in order to execute well structured, solidly build, visually high standard communications at quick turnaround to deal with the rapid response nature of fashion retail.



Cucumber

• New Zealand
• Technology, Information and Internet
• 1 - 100 Employee

• Senior User Experience Designer

  • Mar 2010 - Aug 2012

  Lead Creative and UI build teams. UX and Design Lead on large projects for Baileys Real Estate, Trustpower, and Comvita. Implementing UX principles such as profile generation, card sorting, rapid prototyping, user testing. Lead Creative and UI build teams. UX and Design Lead on large projects for Baileys Real Estate, Trustpower, and Comvita. Implementing UX principles such as profile generation, card sorting, rapid prototyping, user testing.



The Hyperfactory (USA) Inc.

• United States

• Interactive Art Director

  • Jun 2009 - Sep 2009

  Mobile Art direction and web interface and app design for The Disney Channel, Breville, Kraft Foods, The Australian Institute of Chartered Accountants. Mobile Art direction and web interface and app design for The Disney Channel, Breville, Kraft Foods, The Australian Institute of Chartered Accountants.



M&C Saatchi Group

• United Kingdom
• Advertising Services
• 100 - 200 Employee

• Interactive Art Director

  • Sep 2008 - Jan 2009

  Art Direction and UI design for the award-winning Tui beer website. Art Direction and UI design for the award-winning Tui beer website.



Eventfinda

• New Zealand
• Technology, Information and Internet
• 1 - 100 Employee

• Creative Director

  • Jun 2008 - Sep 2008

  Creative Direction and UI design for an events listing platform that is syndicated out to Yahoo and National news organisations. Creative Direction and UI design for an events listing platform that is syndicated out to Yahoo and National news organisations.



emap

• United Kingdom
• Book and Periodical Publishing
• 200 - 300 Employee

• Interactive Art Director

  • Sep 2007 - May 2008

  Art Direction and UI design for the implementation of episerver based websites for Emap's special interest magazines including Cars, Fishing, Golf, Parenting, Outwards bound, photography, Motorcycles and Music. Art Direction and UI design for the implementation of episerver based websites for Emap's special interest magazines including Cars, Fishing, Golf, Parenting, Outwards bound, photography, Motorcycles and Music.



Digitas UK

• Advertising Services
• 500 - 600 Employee

• Interactive Art Director

  • Nov 2006 - Sep 2007

  Product Design for the initial prototypes of new systems for Emap's Special Interest websites. Product Design for the initial prototypes of new systems for Emap's Special Interest websites.



AKQA

• United States
• Design
• 700 & Above Employee

• Interactive Art Director

  • Feb 2006 - Mar 2006

  Proof of concept Art Direction and UI Design for ITN's news syndication platform. Proof of concept Art Direction and UI Design for ITN's news syndication platform.



Speakout Ltd

• Brisbane, Australia

• Creative Director

  • Mar 2005 - Oct 2005

  Studio management and creative direction for a social enterprise. Delivered projects most notably for Port Of Brisbane, Queensland Government and Brisbane City Council. Provide mentoring to trainees and students. Studio management and creative direction for a social enterprise. Delivered projects most notably for Port Of Brisbane, Queensland Government and Brisbane City Council. Provide mentoring to trainees and students.



***

• United Kingdom
• Accounting
• 1 - 100 Employee

• Senior Web Designer

  • Feb 2001 - Mar 2005

  Manage 3 Digital Designers Creative Direction, UI design, and frontend build for Nestle's UK and Ireland customer website, Alliance And Leicester's online banking system (one of the first DDI compliant online banking systems in the world), Campaigns for Universal Music, Portals for Norwich & Peterborough Building Society, Stroud & Swindon Building Society, and Budget Insurance. Manage 3 Digital Designers Creative Direction, UI design, and frontend build for Nestle's UK and Ireland customer website, Alliance And Leicester's online banking system (one of the first DDI compliant online banking systems in the world), Campaigns for Universal Music, Portals for Norwich & Peterborough Building Society, Stroud & Swindon Building Society, and Budget Insurance.



Sales Activation Services

• Cheltenham, England

• Senior Web Designer

  • Feb 2000 - Feb 2001

  Manage a team of 5 designers and design interns. Lead the Creative Direction, UI Design and Front End Build on projects for The Countryside Agency, Alias Hotels, and Westbury Homes. Manage a team of 5 designers and design interns. Lead the Creative Direction, UI Design and Front End Build on projects for The Countryside Agency, Alias Hotels, and Westbury Homes.



Box 5

• Birmingham, United Kingdom

• Software Engineer (Web UI)

  • Feb 1999 - Feb 2000

  Design and build digital services for Audi and British Telecom. Design and build digital services for Audi and British Telecom.



Reach plc

• United Kingdom
• Technology, Information and Media
• 700 & Above Employee

• Web Designer

  • Jul 1997 - Feb 1999

  Design and maintain the online presence for the Liverpool Echo, The Daily Post, The Kop, The Evertonian, The Ormskirk Advertiser and The Chester Chronical. Provide illustrations for print editorials on digital media and the web. Design and program Teletext system. Photography reporting on events such as The Beatles Festival. Design and maintain the online presence for the Liverpool Echo, The Daily Post, The Kop, The Evertonian, The Ormskirk Advertiser and The Chester Chronical. Provide illustrations for print editorials on digital media and the web. Design and program Teletext system. Photography reporting on events such as The Beatles Festival.



The Web Shed

• Liverpool, United Kingdom

• Web Designer

  • Nov 1996 - Jul 1997

  Provide design and marketing services to what was at that time a small hungry startup that soon grew to become the giant that is the Mando Group. Provide design and marketing services to what was at that time a small hungry startup that soon grew to become the giant that is the Mando Group.



Lion Rock Multimedia Ltd

• Warrington, United Kingdom

• Multimedia Designer

  • Nov 1995 - Aug 1996

  Coloration of photos and prints. illustration of clip art. Design and build of hybrid CDroms. Design and build of the companies first web presence. Coloration of photos and prints. illustration of clip art. Design and build of hybrid CDroms. Design and build of the companies first web presence.