Experience

Xamarin Developer

• United Kingdom
• Software Development
• 400 - 500 Employee

• Digital Marketing Consultant

  • Apr 2021 - Present

  I leverage data and storytelling to help early to growth stage DTC startups effectively acquire and retain quality customers. Clients include: Bodily, Remento, Levels Health, Birthdate Co., Pepper Home, biom, PAUME, and more.



Bodily

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• VP of Marketing

  • Mar 2023 - Jun 2023

  After 2+ years consulting for Bodily, I was hired internally to help bring the marketing operations in house, expanding and leading the team towards continued growth goals for the brand's trajectory. As VP of Marketing I was responsible for: - Hiring and management of the marketing organization, including on-staff team and external agencies - Setting and managing marketing priorities in line with cross-functional teams - Evolving, communicating, and maintaining a unified brand story… Show more After 2+ years consulting for Bodily, I was hired internally to help bring the marketing operations in house, expanding and leading the team towards continued growth goals for the brand's trajectory. As VP of Marketing I was responsible for: - Hiring and management of the marketing organization, including on-staff team and external agencies - Setting and managing marketing priorities in line with cross-functional teams - Evolving, communicating, and maintaining a unified brand story with a cohesive brand voice - Execution and analysis of brand marketing strategies and initiatives - Elevation and refinement of all communications, content, and creative design - Driving and managing strategy for: brand and product positioning processes, public relations, influencer marketing, organic social, content, strategic partnerships, ambassadors - Collaboration with growth team on strategy and execution of: email marketing, SMS, website content, ad content strategy, and retention strategy - Collaboration with product and merchandising team on strategy and execution of: photoshoots, product launch positioning - Cross-functional collaboration for the launch of retail and marketplace expansion efforts, including a relaunch on Amazon - Development and positioning of promotions, campaigns, collabs, and other brand initiatives to drive awareness, sales, reach, and press Show less



Tugboat, LLC

• Co-Founder

  • Apr 2021 - Jul 2022

  The DTC growth team you need (but can't hire in-house yet). We help founders launch and grow their e-commerce businesses by supporting: - paid marketing - analytics and measurement - affiliate and influencer strategy - conversion rate optimization - promo & pricing strategy - email & SMS marketing



Proclamation Goods

• United States
• Manufacturing
• 1 - 100 Employee

• Marketing Director

  • Oct 2019 - Apr 2021

  I helped build the Proclamation brand and its deployment from pre-launch through its first year and a half of growth, overseeing and managing the strategy for all marketing channels, our internal team, and external consultants.



Various Clients

• Independent Communications, Brand Development, and Copywriting

  • Oct 2017 - May 2020

  Vermont I work with a stable of diverse brands, organizations, and clients to offer hard-earned expertise in media relations, social media management, communications and messaging strategy, and copywriting as an independent contractor. A few of my roles included: -Director of Communications for Coolbus -Public Relations for Parlor Skis -Messaging Specialist for Flitner Strategies, Inc. -Content Creator for Rex Specs -Social Media Consultant for Cornish Associates, LP



People Making Good PR

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Director of Public Relations

  • Dec 2014 - Oct 2018

  Boston, MA • Oversight of public relations execution and management for the agency • Personnel management and development for the firm’s Boston team • Strategic lead and client services contact for Boston accounts • Assisting with media relations, campaigns, events, social media, and writing projects agency-wide • Tradeshow support • Researching industry trends and category news to position firm as a client resource • Researching new tools and methods to continue evolution of client… Show more • Oversight of public relations execution and management for the agency • Personnel management and development for the firm’s Boston team • Strategic lead and client services contact for Boston accounts • Assisting with media relations, campaigns, events, social media, and writing projects agency-wide • Tradeshow support • Researching industry trends and category news to position firm as a client resource • Researching new tools and methods to continue evolution of client services at the highest level • New business development and recruitment Show less



Verde Brand Communications

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Director of Events and Account Executive

  • Sep 2010 - Dec 2014

  Jackson, WY Account Executive • Oversight and management of strategy and execution for multiple client teams • Creation and implementation of PR strategies in line with client marketing and sales goals • Media relations and communications • Writing press releases, product copy, branding assets, blog posts and more • Proactive client pitching and storytelling to a range of media • Social media planning and integration for various client outlets • Tradeshow support • Tracking and… Show more Account Executive • Oversight and management of strategy and execution for multiple client teams • Creation and implementation of PR strategies in line with client marketing and sales goals • Media relations and communications • Writing press releases, product copy, branding assets, blog posts and more • Proactive client pitching and storytelling to a range of media • Social media planning and integration for various client outlets • Tradeshow support • Tracking and researching trends for product feedback and planning • In depth quarterly reporting on successes for client Director of Events • Founded the events division for Verde • Building out new client services package under events umbrella • Business plan and budget creation and management • Staffing allocation and oversight • Selling of services and new client development • Event planning and execution Show less



Various small businesses

• Retail
• 400 - 500 Employee

• Freelance Food Writer

  • 2010 - Feb 2014

  Jackson, WY Freelance food writer and contributor to Dishing Magazine, Jackson Hole Magazine, Jackson Hole Golfer, and JH Traveler.



Planet Jackson Hole

• Food Editor

  • Oct 2011 - Feb 2013

  Jackson, WY



MP&F Strategic Communications

• United States
• Advertising Services
• 1 - 100 Employee

• Staff Associate

  • Nov 2009 - Sep 2010



Jackson Hole Whitewater

• Staff member

  • Jun 2009 - Oct 2009



Sliced Bread Co.

• Intern

  • Aug 2008 - Nov 2008



MP&F Strategic Communications

• United States
• Advertising Services
• 1 - 100 Employee

• Intern

  • May 2008 - Aug 2008



Soiree Catering and Events

• Event Intern

  • Oct 2007 - Oct 2007