Experience

College Ave Student Loans

• United States
• Financial Services
• 1 - 100 Employee

• Head Of Innovation

  • Sep 2015 - Present

  • Charged with identifying and implementing new technologies that will keep College Ave at the forefront of innovations that optimize customer experience, as well as internal operations. Areas of focus include digital projects, customer experience optimization, and AI. • Contributes significantly to new product exploration by sponsoring research, evaluating marketing opportunity, launching pilots, and analyzing qualitative and quantitative feedback. • Developed the College Ave mobile app from conception to launch. Wrote user stories, co- developed wireframes, project-managed 3 teams of API / front end developers, performed extensive QA, developed marketing campaigns, and monitored beta test results. • Managed end-to-end implementation of single sign on capability. Actively involved in designing technical solution that served all segments of customers, instrumental in creating copy and UI, performed QA, coordinated the seamless launch. • Launched 100+ emails and SMSs on SalesForce Marketing Cloud. Well versed in developing content, data extensions, triggers, journeys, and automations. • Created a private student loan application front end that is simple and optimized for conversion. or creating and optimizing a private student loan application and servicing experience that is simple, clear, and personalized.



Fidelity Investments

• United States
• Financial Services
• 700 & Above Employee

• Marketing Director

  • Feb 2014 - Aug 2015

  • Led cross-functional team responsible for designing and implementing new customer onboarding experience. Used customer data points and testing to optimize multi-channel touchpoints. • Used qualitative and quantitative researching findings to map customer journey for investor segment. • Led cross-functional team responsible for designing and implementing new customer onboarding experience. Used customer data points and testing to optimize multi-channel touchpoints. • Used qualitative and quantitative researching findings to map customer journey for investor segment.



Sallie Mae / Upromise Inc.

• Greater Boston Area

• Director, Sallie Mae Display Channel and Upromise Customer Retention

  • Feb 2012 - Jan 2014

  • Led team responsible for managing display channel for Sallie Mae and Upromise, onboarding new Upromise members, and retaining existing members. • Amassed 8+ years of channel marketing experience in email, display, cross-sell, web, and direct mail. Ability to define overarching strategy, segmentation strategy, tactical plans, test and learn plans, and budgets. Instilled reporting discipline and focus on results across team. • Led team responsible for managing display channel for Sallie Mae and Upromise, onboarding new Upromise members, and retaining existing members. • Amassed 8+ years of channel marketing experience in email, display, cross-sell, web, and direct mail. Ability to define overarching strategy, segmentation strategy, tactical plans, test and learn plans, and budgets. Instilled reporting discipline and focus on results across team.



Upromise

• United States
• Consumer Services
• 1 - 100 Employee

• Director, Upromise Product

  • Jan 2007 - Jan 2012

  • Developed broad understanding of business drivers across verticals and marketing channels. Honed ability to step into a new role, quickly understand the key revenue drivers, and create a marketing plan to drive results.

• Senior Manager, Partner Management

  • Feb 2005 - Dec 2006

  • Managed marketing for retail partners participating in Upromise program.



Accenture

• Ireland
• Business Consulting and Services
• 700 & Above Employee

• Consultant, Retail Practice

  • Jul 2000 - Aug 2003

  • Consulted for Fortune 500 companies in toy, office supply, and apparel categories • Identified software requirements, tested software, re-engineered process flows, and researched industries. • Consulted for Fortune 500 companies in toy, office supply, and apparel categories • Identified software requirements, tested software, re-engineered process flows, and researched industries.