Experience

Dr. Oetker Canada Ltd

• Canada
• Manufacturing
• 1 - 100 Employee

• Category Manager

  • Mar 2015 - Present

  • Helped to build stronger relationship with Metro Ontario and Quebec, resulted in regular meetings and more engagement • Worked collaboratively with the EVP and VP on Top to Top initiatives to drive incremental sales and improve category performance • Management of cross functional team project focused on growing not only frozen pizza category but the entire frozen aisle • Reviewed product portfolio on a quarterly bases to increase both sku optimization and new product speed to market • Analyzed and monitored competitive landscape for potential opportunities. Reinforced product positioning and messaging to insure product success in the particular banner • Supported Retail and Marketing team in building business plans • Supported new product launches with creating listing opportunities • Analyzed and supported promotional strategy, by providing Display, Distribution, Sales and other external measures Show less



Nielsen

• United States
• Technology, Information and Media
• 700 & Above Employee

• Senior Market Analyst - Consumer and Shopper

  • Sep 2013 - Mar 2015

  • Assisted clients in developing Consumer and Shopper insights that drive strategies and tactics to optimize both company brands and retail sales, using Homescan and Spectra • Supported Global Nielsen with products and services which helped Global clients consider business expansion within Canada, this resulted in incremental revenue for Account Team through the sale of Ad Hoc research projects

• Senior Market Analyst - Client Development

  • Nov 2011 - Sep 2013

  • Present strategic and actionable recommendations to large audiences including Senior Management to assist clients in developing long-term strategies for their brands, including: - Determined the success of an innovation by analyzing cannibalization rates through the use of Homescan and overall performance of the brand in its first year - Determined the target consumer using demographic data, as well as leveraging Spectra information in order to recommend how to best target them • Major clients include S.C. Johnson, Smuckers, Campbells, Ronzoni and Bayer Show less

• Market Analyst

  • Nov 2009 - Nov 2011

  • Performed Category and Brand Overviews to determine areas of development for clients, identified listing/delisting opportunities, and put forth recommendations to drive market share• Developed data mining skills by using Nielsen-­‐specific tracking tools (MarketTrack, Homescan) to identify the ‘reasons why’ behind specific client issues• Major clients include Colgate, Irving and Wrigley/Mars



Nielsen

• United States
• Technology, Information and Media
• 700 & Above Employee

• Client Information Support Specialist

  • Feb 2008 - Sep 2009

  • Provided clients with the products and services based on research data to help achieve their business goals • Helped business manager to create business contracts which lead to additional revenue in turn ensuring long lasting client relations • Maintained success in accomplishing goals by championing quality, multitasking, and working effectively with respective team members • Major clients include PepsiCo and Dare • Provided clients with the products and services based on research data to help achieve their business goals • Helped business manager to create business contracts which lead to additional revenue in turn ensuring long lasting client relations • Maintained success in accomplishing goals by championing quality, multitasking, and working effectively with respective team members • Major clients include PepsiCo and Dare