Brooklyn Lutz
Director, Brand Marketing & PR | Agribusiness at FleishmanHillard HighRoad (FHR)- Claim this Profile
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Bio
Tom Heapes
Brooklyn would be any employer's dream. She's extremely dedicated, driven and organized. She always completes projects with the extra touch that make it much more valuable than you might have been expecting. Her energy and passion make her stand out from the crowd.
Alex Greenwood
Brooklyn served with distinction as an intern in our public relations and social media firm. She is a creative self-starter who performed valuable research and helped us craft fresh, successful social media strategy for numerous clients and projects. She is a quick study and excellent, prolific writer. Her interactions with clients were positive and helpful in furthering the goals of our firm. Brooklyn is a team player with a pleasant, thoughtful, professional demeanor and plenty of drive to succeed. I believe Brooklyn has a bright future in the public relations field--or any vocation she chooses. She will be an asset for any firm, organization or company looking for a well-rounded, quality professional. It has been our privilege to work with such a talented, ambitious young professional.
Tom Heapes
Brooklyn would be any employer's dream. She's extremely dedicated, driven and organized. She always completes projects with the extra touch that make it much more valuable than you might have been expecting. Her energy and passion make her stand out from the crowd.
Alex Greenwood
Brooklyn served with distinction as an intern in our public relations and social media firm. She is a creative self-starter who performed valuable research and helped us craft fresh, successful social media strategy for numerous clients and projects. She is a quick study and excellent, prolific writer. Her interactions with clients were positive and helpful in furthering the goals of our firm. Brooklyn is a team player with a pleasant, thoughtful, professional demeanor and plenty of drive to succeed. I believe Brooklyn has a bright future in the public relations field--or any vocation she chooses. She will be an asset for any firm, organization or company looking for a well-rounded, quality professional. It has been our privilege to work with such a talented, ambitious young professional.
Tom Heapes
Brooklyn would be any employer's dream. She's extremely dedicated, driven and organized. She always completes projects with the extra touch that make it much more valuable than you might have been expecting. Her energy and passion make her stand out from the crowd.
Alex Greenwood
Brooklyn served with distinction as an intern in our public relations and social media firm. She is a creative self-starter who performed valuable research and helped us craft fresh, successful social media strategy for numerous clients and projects. She is a quick study and excellent, prolific writer. Her interactions with clients were positive and helpful in furthering the goals of our firm. Brooklyn is a team player with a pleasant, thoughtful, professional demeanor and plenty of drive to succeed. I believe Brooklyn has a bright future in the public relations field--or any vocation she chooses. She will be an asset for any firm, organization or company looking for a well-rounded, quality professional. It has been our privilege to work with such a talented, ambitious young professional.
Tom Heapes
Brooklyn would be any employer's dream. She's extremely dedicated, driven and organized. She always completes projects with the extra touch that make it much more valuable than you might have been expecting. Her energy and passion make her stand out from the crowd.
Alex Greenwood
Brooklyn served with distinction as an intern in our public relations and social media firm. She is a creative self-starter who performed valuable research and helped us craft fresh, successful social media strategy for numerous clients and projects. She is a quick study and excellent, prolific writer. Her interactions with clients were positive and helpful in furthering the goals of our firm. Brooklyn is a team player with a pleasant, thoughtful, professional demeanor and plenty of drive to succeed. I believe Brooklyn has a bright future in the public relations field--or any vocation she chooses. She will be an asset for any firm, organization or company looking for a well-rounded, quality professional. It has been our privilege to work with such a talented, ambitious young professional.
Experience
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FleishmanHillard HighRoad (FHR)
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Canada
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Public Relations and Communications Services
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1 - 100 Employee
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Director, Brand Marketing & PR | Agribusiness
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Oct 2020 - Present
As a member of FHR's Brand Marketing team, I focus on:- Overseeing / leading the Kubota account, the western business of the Corteva Agriscience account and a national canola commodity board account- Leading the planning process, collaborating with key internal specialists to deliver year-long plans that achieve my client's goals and objectives- Quality assurance and accountability, ultimately responsible for the work being shared with client, ensuring everything is delivered on time and on / under budget - Managing around $1M in budget- Direct management and mentorship of junior team members - Supporting with team resourcing and staffing- Providing ongoing counsel and recommendations to clients and coaching junior teammates to do the same Show less
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Manager, Brand Marketing & PR | Agribusiness
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Jan 2019 - Sep 2020
As a member of FHR's Brand Marketing team, I focus on supporting the Corteva Agriscience accounts. I: - lead the western crop protection, horticulture, range & pasture and industrial vegetation management accounts- lead brand PR and media relations activities for all Corteva lines of business - provide ongoing strategic counsel and recommendations to my clients- am a member of the planning team, supporting the development of tactical integrated marketing communications plans and supporting on strategy development Show less
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Edelman
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United States
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Public Relations and Communications Services
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700 & Above Employee
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Account Manager, Client Strategy
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Oct 2018 - Dec 2018
As part of Edelman Calgary's client strategy team, I focus on client relationship management, campaign management, program logistics, event management, and tactical plan development. I also regularly support in the new business process, leading RFP responses and participating in pitches/presentations.
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Senior Account Executive, Client Strategy
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Mar 2017 - Sep 2018
As part of Edelman Calgary's client strategy team, I focus on client relationship management, campaign management, program logistics, event management, and strategic and tactical plan development. In my role, I:- Act as the day-to-day lead for my main accounts- provide ongoing counsel and support to my clients- lead external and internal calls- work seamlessly with specialty leads across the Edelman Canada network to develop tailored strategies that deliver on my clients' objectives - effectively manage timelines and budgets to ensure projects are delivered on time and under budget Show less
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Citizen Relations
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United States
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Public Relations and Communications Services
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100 - 200 Employee
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Account Executive
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Jun 2015 - Mar 2017
Client Strategy and Issues Management - create POVs, planning materials and strategies for a variety of earned media, consumer, corporate, government relations and public affairs campaigns. - develop monthly policy briefings that include strategic recommendations for our corporate clients. - research issues affecting our clients, develop issues matrices and provide strategic recommendations. - participate in the planning and research elements of the new business process. - compile comprehensive issues management and crisis media scans capturing all relevant traditional and social media coverage. - research and create speakers bureau strategies for key company executives. Earned Media - in depth understanding of the Western Canada media landscape and strong relationships with key journalists and outlets. - effectively manage and execute earned media relations campaigns in the British Columbia, Alberta, and Canadian national markets. - proactively and re-actively develop unique story angles for a variety of corporate clients. - write, proofread, edit and distribute pitch notes, media advisories, news releases, keep messages, briefing documents and other media materials. - timely liaise with client spokespeople and reporters to secure earned media opportunities and coordinate interviews. - develop campaign wrap reports providing coverage and activity summaries to client, alongside key learnings and strategic recommendations. - liaise with clients and spokes people on a variety of different campaigns and lead key message and interview briefing calls. - conduct daily coverage sweeps for clients using online tools including Cision, Meltwater, Critical Mention, Infomart and Crimson Hexagon. - develop budget trackers for campaigns and track both hard costs and fees to ensure budget parameters are not exceeded. - manage and develop weekly client project tractors and reports and lead internal team check in meetings. Show less
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FleishmanHillard
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United States
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Public Relations and Communications Services
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700 & Above Employee
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Public Relations Intern, Healthcare
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Feb 2015 - May 2015
- Social & traditional media monitoring - PR briefing document development - Media advisory, pitch and media list development - Formatting, proofing & copy-editing - Research & data analysis - Weekly admin (agendas, project trackers & activity reports) - Social & traditional media monitoring - PR briefing document development - Media advisory, pitch and media list development - Formatting, proofing & copy-editing - Research & data analysis - Weekly admin (agendas, project trackers & activity reports)
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Education
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2012 - 2014
Central Missouri State University
Bachelor of Science (B.S.), Public Relations/Image Management
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